Sway: The Irresistible Pull Of Irrational Behavior

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Commitment is different for every person but, we have all had a situation where we give ourselves into that one person or idea and grip on to it hard enough it becomes devastating to let go. People are so focused on their commitment that they don’t realize it would be better for them to let go. In the book Sway: The Irresistible Pull of Irrational Behavior by Ori Brafman and Rom Brafman , they mention “We’ve all experienced the persuasive pull of commitment in some form or another: whether we’ve invested our time and money in a particular project or poured our energy into a doomed relationship , it’s difficult to let go even when things clearly aren’t working” (30). There are many ways of commitment but, one thing all commitments have in common …show more content…

In the example of the twenty dollar bill auction the Brafman’s mention “the deeper the hole they dig themselves into, the more they continue to dig.” meaning the more they stay the course they more hurt they will get (32). For a relationship it’s similar, the longer they stay with the person causing all this damage to their emotion the more it will hurt them in the long run. Commitment from one person to another is the most common in society in general. Commitment to a person they love is one of the toughest commitments people fall into. When the commitment isn’t mutual from both parts, it becomes hard for one to admit it’s no longer a healthy to stay together. Commitment to a relationship can lead to a self-destruction if people don’t let go of what is no longer working. My personal experience with commitment showed me how blinded a person can be when they are in love. I committed to a person who was damaging not just my emotional stability but I also lost my dignity and pride to this person who I knew deep down did not have the same love and commitment for me as I did for them. My family did not approve of this person since my family saw the bad effect it had on me. I put this person above it all, school, work, family, and even myself. I started ditching school, I lost a lot of weight, I wouldn’t come home to sleep …show more content…

Commitment doesn’t allow people to see things clearly so it affects our decision making. When people commit to a certain idea and they know that it’s not the best decision they will still make the irrational decision because their judgement is affected by the force. The Brafman’s mentions commitment is “an even more powerful influence in shaping our thinking and decision making” (39). Commitment is one of the strongest force that messes with our rational thinking. The commitment is strong enough that it makes people feel like they are making the wrong decisions by leading go. The idea of losing their loyalty to their commitment makes it harder for them to break free from their commitment. A commitment is like an obsession for something to be exactly how you want it to be. The Brafman’s use a quote that says” to withdraw now is to accept a sure loss” meaning that people don’t give up even though they know the outcome is not going to be the best result (38). The book describes the idea that even when the chances of losing are much higher, people will still make the irrational behavior because the force is affecting their rational thinking (Brafman, Brafman 38). People don’t realize the outcome of their decision making because they are self-motivated by their

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