The widespread phenomenon of picking out food in the supermarkets has been increasingly becoming more of a marketing tactic for many food manufactures. The health choices consumers make are not only based on their personal preference of taste, but heavy reliant on schemes and strategies that food manufacturers have the upper hand on. In the article, “Supermarket: Prime Real Estate”, author Nestle reveals the supermarket’s plot to organize certain products in a certain display to higher their chance of profit. In the next article “Go forth and fortify”, she goes on to explain the attributes that fornificaion (the adding of vitamins and minerals) gives marketing for food manufacturers a greater profit in the end, than actually bettering the public health. …show more content…
The well-known products that customers love and eat are placed in are not placed in certain aisles by random chance. “ Massive efforts have gone into making it more convenient and desirable for you to choose some products rather than others”(Nestle 63). Competitive food companies will pay a fee to supermarkets for a high-trafficked, popular placement. In addition to slotting fees, supermarkets have a major source of revenue of local advertising, it assures the food companies if their product is shown it highers their chance of being the consumers choice. The supermarket actually has control of where products go and sell the best. “The stores create demand by putting some products where you cannot miss them” (Nestle page 65). This allows big corporations to take advantage and always easily guarantee to sell their product whether it's healthy or not for the consumer. In the business of food, their objective is to always sell, and into doing so, they succumbed to certain
This is an increasingly concerning factor in the growing national epidemic of obesity. Adverts often mask foods that are unhealthy by emphasising their positive nutritional features – such as dietary fibre and protein. While at the same time ignoring its negative features – including the high amounts of saturated fat and sugar content. In some cases, even products that mention any alleged health benefits are usually outweighed by the health risks associated with consuming the product, that they just fail to mention. In summary, big businesses are using recurring and manipulative persuasive techniques on vulnerable consumers to try to convey the false message of health and nutrition in products when they are in fact more harmful than helpful.
Journalist, David H. Freedman, and author of How Junk Food Can End Obesity, dedicates an article to address the situation regarding the wholesome food movement. In his writings, he points out that although this new phenomenon brags about healthier foods being made available, there are some faulty aspects within the cause. Many loyal fast-food customers are put off by the anouncement of healthier menu items, while health fanatics are raving about restaurants catering to their needs. There are two types of consumers in the world of food; both of which are blind to the opposing sides’ work ethics.
To create a sound piece of writing it is imperative to develop skills that make the piece both enjoyable and understandable to the reader. By doing so we become academic writers who acknowledge the importance of careful and concise writing. The piece of writing that I found best exemplifies an academic piece in its use of Craft tips is “The Supermarket: Prime Real Estate”, by Nestle. I believe this because of its meta-commentary, outstanding framework while quoting, and use of transitional phrases. This particular essay pulls together ideas about a modest subject, the grocery store and its’ setup, in a way that is intriguing to the reader by the expansion of simple ideas,
In her book Marion Nestle examines many aspects of the food industry that call for regulation and closer examination. Nestle was a member of the Food Advisory Committee to the Food and Drug Administration (FDA) in the 1990’s and therefore helps deem herself as a credible source of information to the audience. (Nestle 2003). Yet, with her wealth of knowledge and experience she narrates from a very candid and logical perspective, but her delivery of this knowled...
“We cannot be free if our food sources are controlled by someone else” (2). Berry argues that the average consumer buys food without question. That we depend on commercial suppliers, we are influenced by advertisements we see on TV and that interfere with our food choices. We buy what other people want us to buy. We have been controlled by the food industry, and regard eating as just something required for our survival.
The article highlights and includes the documentary Food, Inc. which exposes the inability of the profit system to provide safe and healthy food for the vast majority of the population. Eric Schlosser investigating journalist quotes, “The way we eat has changed more in the last 50 years than in the previous 10,000…now our food is coming from enormous assembly lines where animals and the workers are being abused, and the food has become much more dangerous in ways that are deliberately hidden from us”. Schlosser also quotes, “Birds are now raised and slaughtered in half the time they were 50 years ago, but now they’re twice as big”. He believes they not only changed the chicken, but they changed the farmer implying that capitalism has taken the place for the need of small scale farming. In addition, Michael Pollan also a journalist believes that the vast array of choices which appears in everyday supermarkets is nothing but an “illusion of diversity”. The advancement of technology and how consumers react to products has been further developed and continues to be in this generation. Food scientists are now genetically modifying and engineering products to satisfy and manipulate consumers to desire more of these unhealthy product choices. The biggest advance in recent years has
Through the manufacturing and industrialization of foods many foods are made into frozen meals which are a lot easier to prepare. Pre-packaged frozen food that interviewee would eat she thought was semi healthy because it included a vegetable and meat or pasta. The price of the frozen food is something that she mentioned as well, these are a lot cheaper than buying fresh fruits and vegetables. The main ingredients that she found she used seemed to be a lot less healthy than what her mother would make her family for dinner. A lot of the main ingredients in meals prepared by her are pre-cooked or frozen foods such as vegetables and fruits which seem to lose their nutritional value (Scrinis, 2008). With living in a farming community, she tries to eat vegetables and fruits that are grown locally which helps to add some nutritional content to her food. One thing that the interviewee talked about during the interview was about the amount of packaging that is used today to help protect food to last longer on grocery store shelves. With grocery stores being so accessible and convenient it pushes a lot of people away from unpackaged and local foods. Interviewee believes that with grocery stores being so convenient and needing to provide food for multiple people the quality has decreased drastically. With having so much low quality food that is easily accessible it is pushing people’s health down which can be visibly seen according to the
Companies nowadays are using different and strong methods in marketing their food products. The Companies are very competitive, and the results can affect the people. When we think about this job field, it is convincing that those producers should use cleverly ways to gain their own living. In the other side they shouldn’t use misleading ways that could harm the people. Food companies should be straightforward with every marketing method they use. People have the right to know what they are consuming and also to know the effects of these products on them, whether it is harmful, useful, or even neutral.
This concedes that now America is creating health issues from consuming unhealthy foods. According to, “The battle against fast food beings in the home”, by Daniel Weintraub, “Kids eat unhealthy food and sit in front of the television or computer for hours at a time”. The article states that now obesity has affected many kids in America. Due to obesity affecting many kids in America the argument here is that, parents are not thinking about their child’s health and how it affects their body. Their main worry if the food is cheap and that it’s reasonable to buy for their family; which is understandable. Thus, many kids health are in danger from the lack of a nutritious diet. At the same time, fast food companies believe that it’s not their fault. According to Daniels Weintraub’s article, it states that “ It’s the parents, not the government, not the fast food companies who are responsible for teaching kids unhealthy habits” (Weintraub 1). The argument here is that parents need to try to feed their kids much healthier diets such as vegetables. Feeding them fast food is going to wreck their health. For this reason, fast food companies should try to sell healthier food for a reasonable price. Having produce companies sell more affordable fruits and vegetables will clear this problem. This will allow people who don’t have much money be able to provide a healthy dish
This assumption is quite spot on as the present day world relies on the consumption of these food items, and they present a solution to all the hunger problems of the current generation. Yet Schlosser attempts to attack the common social belief that “the flavors of the foods [the fast-food chains] sell, somehow originate in their restaurant kitchens” and brings into their knowledge the existence of a separate flavor industry that is actually based on “distant factories run by other firms” (550). By formulating arguments that rule out the effectiveness and benefits of these fast food and processed food items, Schlosser works with an ethos, informing his audience about the risks that are curtained by a popular and well-liked
The implications of the consolidation of global food systems can be linked to the rapid growth and concentration of supermarkets. As described by the Food and Agriculture Organization, the increasing dominance of super¬markets has yielded greater consumer choice, more convenience, lower prices, higher food quality and safety for urban consumers. It has also led to consolidated supply chains in which buyers for a handful of giant food processors and retailers wield increasing power to set standards and prices. These changes have massive implications for the food security and nutritional well-being of people at both ends of the global food system. From farmers who must adapt to the requirements and standards of changing markets as set by food conglomerates to urban consumers who depend increasingly on processed foods and meals purchased from street vendors and fast food restaurants, no one is unaffected by the nature and consolidation of global food
For over a century, the government has been give us nutrition advice, telling us what we should or shouldn’t eat to stay healthy. Marion Nestles argument in her book, Food Politics, shows a corruption in the relationship between the government, principally the USDA through its dietary recommendations, the US Farm bill, and the food industry. The problem, says Marion Nestle, is that our diets are a political issue, because dietary advice affects food sales. Accordingly, corporate food companies use their relationships with people in the government, and science to push their product as a healthy choice. In other words, when it comes to consumption of food, strategic decisions are driven by economics; science, common sense, and health have very little to do with it. This explains why the food pyramid/plate has changed a number of times over the past century. It’s been influenced by the corporate food companies to drive sales. An example of this is given in chapter two of Food Politics, where the recently appointed Secretary of the U.S Department of Agriculture blocked the printing of the department’s latest food guide—the eating right pyramid. The reason for this was that the pyramid advised a dietary pattern in which people should eat more grains, fruits and vegetables, with a reduction in dairy and meat products, and even less consumption of foods high in fat and sugar. Accordingly, it’s no surprise that companies in the meat and dairy industry used their influence to prevent such a food guide from coming out. As you can see, there is a correlation between dietary advice and sales in the food industry, and therefore, corruption is inevitable.
Nestle, discloses information on public policy, how the food industry is one of the largest and most powerful industries, making profits of $1.3 trillion dollars on an annual basis. The article covered information on school food as well as strategies for change. Change can only come with cooperation and unity. In the meantime, children can be introduced to healthy foods and taught about the consequences of junk food (processed foods). Nestle, M. (2002).
They need their service to be in “an arm distance”, which means the convenient location helps customers save time, traveling costs. For the fast food chain companies, locating the branches to reach customers becomes a positioning strategy. CHANGING PREFRECE depends vastly on the fast food menu. For example, we can mention SALAD. Now salad was never considered as a part of the fast food menu.
This issue can be very hard to handle, because it is not all companies market with a social conscience. In one hand consumers say they want healthier foods, but in the other hand, their behavior focus towards unhealthy foods. Some companies may have initiated sincere efforts to provide healthier products; however, it is complicated to modify the consumer’s behavior in this regards (Knowledge@Wharton, 2005). As indicated by The Soy Daily (2003) over recent years rates of obesity have escalated rapidly, increasing consumption of diets high in fats and sugars, and declining levels of physical activity. This behavior generates a marketing opportunity to the food industry, which benefits them due to the heavily supported marketing campaigns the do to attract consumers (Leatherhad Food International, 2004).