Super Bowl Observations

Super Bowl Observations The Super Bowl is one of the largest sporting events in America, it even holds the title of the most watched program in the history of the United States. This year around one hundred-thirteen million viewers tuned in to watch the game and that number doesn’t even account for those viewing the event in bars and restaurants. Since this day is consistently one of the largest consumptions of media by Americans, I thought it would be interesting to study and observe the interactions of the people watching the game. Through studying the interactions of those viewing the game I hoped to gain a better understanding of how this event impacts people’s emotions and how it is able to bring so many people together. My viewing experience differed from most people because I was watching the game with around seventy of my fraternity

We were viewing the game via a projector. The game was projected onto one of the biggest walls in our great room which allowed everyone in the room to have a view of all the action going on in the game. Most people were situated in chairs on the floor but there were also couches on tables behind the chairs which gave the room an appearance of a sports arena. As soon as I sat down in one of the couches in the back a Bud-Light advertisement was broadcasted on the projection. I looked around the room and notice that there was not a single person in the room without a beer. This made me realize that many people including the ones I was watching the game with use the Super Bowl as a reason to drink together. There are a few reasons why the consumption of alcohol while watching the Super Bowl is so prevalent. The first reason is because alcohol changes the way people behave and perceive social interactions. Alcohol can make a