Suntrust Bank Essay

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SunTrust Bank

3) Competitors Analysis SunTrust Banks, Inc. is the 9th largest bank in the United States. SunTrust's operations are mostly concentrated in the Southeast. The major competitors that STI competes within the financial services industry are:
Locally rival
US Bancorp (USB): It is the 10th largest nation bank, and it offers a similar product line to what SunTrust bank offers.
Capital One Financial (COF): The bank almost similar to the size of SunTrust Bank and US Bancorp, however, it operates in a credit card business.
Regions Financial Corporation (RF): it is quietly similar to SunTrust Bank since it is mainly focused on the Southeast in the US and provides similar product line.

National banks
BB&T (BBT):
Bank of America …show more content…

The top banking trends are: Mobile banking:
Since smartphones have become popular, the mobile phone apps became part of their lifestyle. Many people nowadays are demanding mobile-banking apps, especially the young generation. A survey conducted for Federal Reserve Board’s Division of Consumer and Community Affairs, 51% of smartphone users had used mobile banking apps in 2013, which increased from 3% from last year, and the number is increasing. Therefore, banks need to focus heavily in developing their apps in order to satisfy their customers. (http://www.federalreserve.gov/econresdata/consumers-and-mobile-financial-services-report-201403.pdf (Page 1)

2. Emphasize on security and authentication

Because there are high profile data breaches in 2014 such as what happened at JP Morgan Chase, banks are required to ensure better security system, especially in payment. Financial institutions need to focus on how to identify and authenticate mobile banking apps users when logging into their accounts. According to a survey conducted by Bank of America in 2014, 78% of respondents are welcomed and comfortable with adding more security feature to access to their mobile banking app. (http://newsroom.bankofamerica.com/files/doc_library/additional 2015_BAC_Trends_in_Consumer_Mobility_Report.pdf (page

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