The confidence in oneself used to be disregarded. In the East, Confucius preached humility as “the foundation of all virtues”. In Christianity, Pride is considered to be one of the deadly sins. For the majority of human societal history, we squeeze ourselves into the mold of what is expected and humbled ourselves to preserve the stability and harmony of the group. With the age of enlightenment came Individualism and with it, the rise of Pride. For centuries, humility is what kept civilizations on a relative state of stability. One would argue that stability doesn’t mean progress. It is the belief that an individual can strive for something greater than themselves, to pursue greatness and to dream is what push humanity forward. In Jonathan Haidt’s passage The Danger of Naive Realism, the author speaks of how people of western society have a high regard of themselves, with the believe of being above the mediocrity. Professor Haidt believes that this belief brings the notion of over-self-entitlement. Introducing the such phenomena as “naive realism”, Haidt discussed the problems caused from such high self-esteem, believing that it is …show more content…
While one can understand others, it doesn’t mean there is no conflicts of interest. Moreover, it should be recognized that understanding and agreeing are different things. I can understand my roommate’s distastes for doing the dishes while still wanting him to do it because I myself dislike washing dishes. He can acknowledges the fact that I already washed them the previous turn and we can still argue about it. Just because we have understandings, we still have conflicts of interest. Coca-cola and Pepsi are locked in rivalry not because of the lack of understanding between two corporations but because of the conflict of interest for the soft drink
He proposes an experiment where he had a large group of students rate their self-esteem and how much it depended on what others thought. Then he picked a few individuals who- question after question- said they were completely unaffected by the opinion of others. He took those individuals plus the other individuals who admitted to being affected by what others had to say about them, to a lab a few weeks later and had them talk about themselves for five minutes, speaking into a microphone. At the end of each minute, they saw a number flash on the screen indicating how much the person in the other room wanted to interact with them. With ratings one to seven (seven being best), you can imagine how it would feel to see the numbers drop 4…3…2…3…2…etc. Not surprisingly, people who admitted that they cared about what others thought had huge reactions to the numbers, and their self-esteem sank. But the self-proclaimed mavericks suffered shocks almost just as big. They might not have thought that other people’s opinions mattered to them, but when it showed the numbers right in front of their face, the indeed had a negative reaction. Haidt’s quote “Our reasoning is less for our own benefit, and more to convince others of our stance” sums point number one
Feeling good about oneself is an inherently good thing; however when this is intensified so severely that it becomes the focus of everyday life, complications and consequences may occur. Jean Twenge tries to warn today’s “Generation Me” about the dangers of their obsession with the self in her piece, “An Army of One: Me.” This desire to look out for only the individual has dramatic effects on the direction of today’s society. What has also evolved out of this self adoring society is a seemingly endless need for argument, especially in the educational field, an issue addressed by Debora Tannen in her essay, “The Roots of Debate in Education and the Hope of Dialogue.” Of course, no researchers or educational experts expected the negative results such as narcissism and argumentative culture that followed from these teaching methods. These are unintended consequences and displaced risks, just as the types addressed in Edward Tenner’s, “Another Look Back, and A Look Ahead” but applied to a different subject. In effect, one problem causes another as an excess of self-esteem more often than not leads to narcissism. That development of narcissism promotes an argumentative culture in which everyone thinks they are right because confidence in oneself is far too high. Revenge effects may include constant irritability and excessive sensitivity, a lack of obtaining a good education, or in some cases pure laziness. Through a flawed system of education and the development of Generation Me, the attitude of the United States has unintentionally drifted towards narcissism and discontent.
Throughout history, and especially after Western civilization, the standards of living continue to proliferate which generates a sense of unworthiness, greed, and lack of contentment among citizens. In Alain de Botton’s chapter “Equality, Expectation, and Envy” of his book Status Anxiety, he states that no matter how much we gain throughout life, we will always feel inferior to someone else. From this perspective, greed is a trap that everyone falls in that only leads to a prosperity in few circumstances. To support his ideas, Botton discusses topics such as the mental process of these feelings of high expectation, what causes humanity to feel this way, and the different variables that determine how individuals feel (25, 26).
Coca-cola wants to create frustration and anxiety in their ad, which might catches more attention, but it’s not an agreeable strategy. The companies didn’t either share the same audience target. Pepsi targeted adults and Cola targeted women, but the main-idea was to obstruct the rival.
David Brook’s “The Modesty Manifesto” gives light to the high self-esteem Americans normally have about themselves. Brooks tells us that the human race is an “overconfident species.” The author tells us men generally have a higher self-esteem and that they are more likely to do out of reach tasks that eventually end in something going wrong. However, Americans have not always been this arrogant. Over the past few decades, the amount of self-acceptance has shot through the roof. For example, Americans think of themselves as great mathematicians, except they are not any of the world leaders in math anymore, other countries have that title. America is not the only country to think like this, though. The Middle East and Africa are right there with
Therefore, the long-term brand of Coca cola and better pricing strategies would help in competing with Pepsi. Unlike, Pepsi, Coca cola had targeted entering into partnership and alliances with local distributors and firms. This helps to develop strong relationship within the domestic firms to reduce the domestic barriers and thus, enhance the company’s competitiveness (Thabet, 2015). Lastly, the Asian markets consist of related and supporting industries to the soft drink industry that helps the companies in gaining a strong competitive position in the markets. Based on the competitive advantage of nation’s model, Coca cola has more home based advantages to develop a competitive advantage in relation to other countries on a global
The industry is concentrated, with a few major companies owning the majority of brands. The Coke vs Pepsi rivalry itself is very intense. Market growth is not as high as it once was, and the market appears to be fragmenting because of obesity concerns and the need to develop more nutritious offerings
Coke continuously out-stands Pepsi, even though they share a very similar taste and colour, however Coke should not be the drink that receives all the love and attention for what it offers. Despite their similar soda colour, the drinks actually contain some different ingredients, which produce a different taste, and affect the body differently. Furthermore, the way the companies markets their drinks makes a huge contribution to how successful their products will become. The major element for success however stems from their impact on society and how the companies utilize their social power to evolve. The two major soda companies are constantly head to head with one another, yet it is what they do that sets them apart.
Yoffie D.B., & Kim K., Cola Wars Continue: Coke and Pepsi in 2010, Harvard Business School, 2011
Its primary competitors are PepsiCo, Dr. Pepper Snapple Group, and less obvious, Starbucks and Nestle. As Coca-Cola partners with Dunkin Donuts on a new joint venture offering bottled coffee products, they enter into a niche product market where Nestle and Starbucks are their primary competitors (WSJ). Thus, if one was to classify Coca-Cola as something other than non-alcoholic beverages, then they could classify them as a bottling company. We chose to stick with the beverage industry because it requires more expertise to understand the chemistry and manufacturing involved with advantages in the unfamiliar bottling industry than it does to understand how brand equity drives competitive advantages. Trends, Opportunities, and Threats Although Coca-Cola is a very prominent brand across the world, it does face opportunities and threats that require adaptation and change.
Pepsi and Coca-Cola are both sodas, but they differ in terms of the satisfying flavors, the color and the graphic design that represents their two products, and then how Coke makes more money than Pepsi. With that said, you should have gotten the ideology of what we will go further in discussing about. Everybody loves these two very well-known sodas which can inject caffeine into you, which makes you all jittery in filling you up with an energetic energy. Alright, enough of this, let's go straight in-depth in talking about the two rivals throughout this paper of how Pepsi beats Coke in sales, but Coke is usually ahead when it comes to annual net income (Feigin) or how Pepsi is a sweeter brand compared to Coke, though Coke brand is more valuable
Pride is at the root of nearly every problem man struggles to solve. The prideful hold the inability to be guilty, which makes them undeserving of forgiveness. The proud’s ignorance turns them into an incriminating character, while the modest remain good. The modest recognize their mistakes for the reason that they want self-improvement. Personal growth and self-improvement are crucial to maximize one’s own potential.
Throughout their history, these are two constantly competing companies, fighting for total control over a shared market. In 2010 Coca-Cola and PepsiCo had a combined 72.3% of the U.S. market share for carbonated soft drinks (Esterl, 2011). While there is still some outside competition, these two companies have quite the stranglehold on their particular market. This leaves them to battle it out with each other on a constant basis. They seem to match each other step for step in their marketing strategies as well as their new product lineups. At this point, they almost seem to fight just to make sure they don’t fall behind the other. You could swap the labels on all of their products and probably struggle to determine which one belongs to which company.
Some are raised being built up all the time, and they think they are on top of the world. They will never battle with being scared of what people think, but they will fight their own type of battle. They will have to deal with the word cocky and overconfident being thrown around at them. While others are raised being torn down all the time, and are scared of what everyone thinks. People raised like this will often have some of the most problems with confidence in themselves. They are constantly scared of being judged all the time. Once in a while there are parents who raise their children to be humble and that encourages them to be the happy medium in society. In today’s world, people should strive most for being the person who can say, “I can do it no matter what they think,” but they have to be careful not to say, “I am going to be the best at it no matter who is against me.” Our society we live in today has created many types of confidence. It is the job of the people to help each other become that humble yet confident