Sue Jozui's Argument Summary

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Recommended: The influence of advertising on consumer behavior

There are thousands of dollars that go towards commercials and paying celebrities throughout the year to create these amazingly interesting and very profitable advertisements.
Sue Jozui in her passage argues that advertisers use the testimony of a celebrity to make sales increase. The author supports her argument by first giving examples of products that can and have been used to advertise, she continues by stating that the audience is expected to transfer approval throughout the advertisements because of the celebrity. The author’s purpose is to convince the reader to join in and boycott the advertisement companies in order to create laws that can stop false advertising. A person may and can disagree with Sue Jozui’s argument by stating how much of …show more content…

Many may say that they were tricked into getting something new that someone famous uses but most people don’t do the research to figure out if it works the way it is supposed to. Back in the day many people could see others buying thing because someone famous used it they didn't have what they needed to see if it was true that that famous person used the product or not but, Today we have the necessary equipment to prove what we use is good or not. Even if famous people do get paid for using these kinds of products there is enough to be able to prove if it's false advertising or not. A good example for this is shampoo. Pantene has currently paid Selena Gomez to help put their shampoo on the market as they see that Selena is a very well known celebrity they use her fame to put out the new shampoo they have made that is “better an fortifies the hair” . This is a great way to show what people mean by false advertising. It is the responsibility of the buyer to know what the product does an if it does work or

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