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The influence of advertising
Relationship between media and violence
Effects of media violence
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Recommended: The influence of advertising
The sense of what is right and wrong comes from within and is not influenced by what
is showed on television, or any other source of media for that matter. Advertising a product
such as a George Forman grill is one thing... I myself have fallen for countless ads and sales
pitches, but to use the media as a scapegoat for drug addiction, rape, and even murder is
unfair and quite ridiculous. One might be influenced to buy a cologne, or a grill, but to be
influenced to kill someone because of a violent show or song is non-sense. Violence is in our
genealogy right along with our other primitive instincts we are now trying overcome with our
logic and higher thinking. People killed, sexually assaulted, enslaved, tortured, and even
cannibalized one another long before mass media was conceived, and might I add that the
violence then was far worse than it is today. Even capital punishment lost its luster from the
days of the guillotine and the gruesome iron maiden. Media and pop-culture violence are not
to blame for the decline of our society's respect for right and wrong, because it is no one and
nothing else but ourselves to blame.
A misinformed Bill O'Reilly slams rap music for glorifying violence and drugs. As a
rap fan, I know that the genre has far more artistic values than killing and selling drugs.
There are positive songs, empowering songs that teaches us that from however low slum you
come from, you can strive hard and make it in life. Does O'Reilly know about these songs?
Does he care? No. As a talk show host that has to keep his ratings high, he creates
contraversy. Many people have grown up in a harsh reality of the ghetto and finding it hard to
move up in ...
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...for argument's sake, violent media was abolished. Will murder and drug
trafficking cease? Life will continue on with crimes still at a premium. We would blame it on
the rain or even the wind. We must reevaluate what we think about media and pop culture
violence. Violence will be a part of us wether or not we are exposed to violent media. We
should consider it as entertainment, as what the producers, writers, and artists intended it as.
The human race's history is full of violence, which will be a part of us for as long as we are
around. There has never been a perfect society in any human civilization, and especially not in
a free society like ours. Let us think clearly and accept that we are not perfect and once we
accept that fact, we can begin to understand violence better and supress it correctly without
laying the blame on something else.
Advertisements are one of many things that Americans cannot get away from. Every American sees an average of 3,000 advertisements a day; whether it’s on the television, radio, while surfing the internet, or while driving around town. Advertisements try to get consumers to buy their products by getting their attention. Most advertisements don’t have anything to do with the product itself. Every company has a different way of getting the public’s attention, but every advertisement has the same goal - to sell the product. Every advertisement tries to appeal to the audience by using ethos, pathos, and logos, while also focusing on who their audience is and the purpose of the ad. An example of this is a Charmin commercial where there is a bear who gets excited when he gets to use the toilet paper because it is so soft.
Have you ever seen an advertisement for a product and could immediately relate to the subject or the product in that advertisement? Companies that sell products are always trying to find new and interesting ways to get buyers and get people’s attention. It has become a part of our society today to always have products being shown to them. As claimed in Elizabeth Thoman’s essay Rise of the Image Culture: Re-Imagining the American Dream, “…advertising offered instructions on how to dress, how to behave, how to appear to others in order to gain approval and avoid rejection”. This statement is true because most of the time buyers are persuaded by ads for certain products.
Gina Marchetti, in her essay "Action-Adventure as Ideology," argues that action- adventure films implicitly convey complex cultural messages regarding American values and the "white American status quo." She continues to say that all action-adventure movies have the same basic structure, including plot, theme, characterization, and iconography. As ideology, this film genre tacitly expresses social norms, values, and morals of its time. Marchetti's essay, written in 1989, applies to films such as Raiders of the Lost Ark and Rambo: First Blood II. However, action-adventure films today seem to be straying farther away from her generalizations about structure, reflecting new and different cultural norms in America. This changing ideology is depicted best in Oliver Stone's Natural Born Killers (1994), which defies nearly every concept Marchetti proposes about action-adventure films; and it sets the stage for a whole new viewpoint of action in the '90's.
Impoverished people have long been exploited, but the ghettos of the United States have been transformed into hot spots in which people are manipulated, used, and treated for less than they are worth. Kendrick Lamar emphasizes this unfortunate truth, as well as the transitioning
“I look and I see white everywhere: white walls, white floors, and a lot of white people…” Quoted by one individual like many others, that feels their ethnicity is inferior to others around them. Racism and stereotyping are common among members in our society and cause distress for those who are not of the ethnic population or do not fit the white racial ideologies. People living in poverty are negatively affected by these stereotypes and racial issues. These negative ideas and beliefs about those of a different race or in a different social classes have a strong impact on the individual’s chances of coming out of poverty. African American’s are one race among many that is stereotyped for living mainly in poverty or being in the lower social
Violence will be with us forever. We cannot change that. However, we can, and must change the way our children and we relate to it. Leonard Pitts Jr., columnist for the Miami Herald, explains it this way:
...must gather knowledge of what is right. If we want to know “If we want to know things we must first love them by attending to them and relinquishing our fears, desires, and self-serving agendas” (Wirzba 90).
Violence was glorified hundreds of years ago. Back then it was a form of a
One paramount debate that truly highlights the two sides of this controversy occurred in July of 1997. As George Gerbner, the former dean of the University of Pennsylvania’s School of Communications, argued that, “Formula-driven media violence is not an expression of crime statistics, popularity, or freedom. It is de facto censorship driven by global marketing, imposed on creative people, foisted on the children of the world” (“Is Media” 1). Critic Todd Gitlin responded to that argument by stating, “Television violence is mainly redundant, stupid, and ugly,” it does not cause violence in its viewers, and the biggest problem is that the profiteers of television have to produce this “formulaic stuff” (1). Personally, I agree with George Gerbner’s view on this subject. In my opinion, the overabundance of violence in American media has caused adverse effe...
Throughout human history, violence, for the most part, has been a perpetual struggle we’ve faced. It does not discriminate against location, color, or creed, and it has an impact, lasting or not, on each of us at some point during our lives. Living in a Western country, many of us have become accustomed to the idea that true violence only lives in the ravaged lands of warring countries or the dilapidated streets of rundown neighborhoods, but in truth it can be found anywhere. Community center’s, schools, churches, and even the most secluded towns all encounter violence, though sometimes behind closed doors, everyone is vulnerable to it. But what prompts it to occur exactly? Violence itself stems from the causality of several different factors,
The topic I have chosen to discuss is the relationship between media violence and aggressive behavior. Violent behavior is thought to be influenced by environmental foundations and media sources such as television and video games. Studies have shown a link between aggressive behavior and being exposed to large amounts of violence in the media. Is behavior really influenced by the media? In my opinion children who are subjected to media violence and a violent environment do have a greater chance of being aggressive.
Music producers have an influence on the music that today’s youth listen to that many are affected by even though the producers are unaware of it. Today there’s a lot of drug abuse, violence, and sex all on the rise even though hip hop itself is not to blame.
In today’s day and age, violence almost seems like a way of life. Aggression is the way to solve a problem, and the only way to make someone listen is to yell louder than them. Today is a day when it is alright to show a cold blooded murder on television or in a film. People enjoy seeing cartoon characters (namely Japanamation) kill each other and have graphic sex. Violence is everywhere and is almost impossible to escape and even more difficult to keep out of your life. However, in these times we must learn to live as part of society, and make meaningful contributions rather than just adding to the same heap of hate and aggression that animals are prone to and people should be above that stage in their life. People need to use reason to think out things before they say them and think even harder before they do some thing. Too many people do things in the heat of the moment. They hit their wives and children, shoot their classmates, give the finger to a car as it drives by, mindlessly watch murder and destruction on TV and in the theatres, and say things that they don’t mean in the passion of the altercation. These behaviors are destructive and bring about even more hate and nothing ever gets accomplished. War never came without a price. Far too many men were killed who never got to see their families again, and we are still so caught up in ourselves that we don’t see the suffering of the people around us. We get mad and angry and lash out with violence and hate because it’s all we know. Although we were taught from the dawn of our existence that violence isn’t the way to go, that doesn’t make it the less natural way to go. It is so much more natural to just punch the loser who hurt your feelings instead of turning the other cheek and walking away and being the bigger person. Being the bigger person is always harder, because it means maintaining dignity and pride even though you didn’t fight back which is what society has come to expect from us.
Surveys have also been conducted to tell the amounts of "fraudulent" ads being seen on television and how they fluctuate from year to year. In the past ten years television ads which make fraudulent claims have "gone down significantly"(miller). This is in part due to several new laws which have been established. It is doubtful however that much more stringent laws will be put ...
advertisements, television, movies, and the list continues. When you look at the cover of a