Stella Ting Toomey

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Stella Ting-Toomey’s face negotiation theory explains cultural differences in conflict and conflict resolution by explaining individualistic and collectivistic cultures, methods of conflict resolution, and high and low contexts. Individualistic cultures, like the United States, are focused more on themselves as an individual; they are focused more on what keeps them on top. They are self-image dependent which leads to face concern self, other, and mutual face restoration. Individualistic culture is often found more in men than in women because men are taught from a young age that they need to be the alpha. While Individualistic cultures are concerned about themselves, a collectivistic culture is quite the opposite. A collectivistic culture,

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