Starbucks Political Correctness

799 Words2 Pages

One of the biggest controversies at the end of last year was the choice for Starbucks to change their signature holiday cups from the normally ornamented “Merry Christmas!” designs, to a more minimalistic one of just a red cup. Outraged at such a slight, people took to social media as their outlet, angrily writing about how ‘political correctness’ had taken ahold of their holiday joy and spoiled it. Even Donald Trump weighed in on the subject, quoting in one of his debates, “I think the big problem this country has is being politically correct.” The term ‘political correctness’ has been repeated often in the last few years, especially with current events and the presidential election coming up to make the term more relevant. With that said, …show more content…

Even with having ‘political’ in the name, the expression has less to do with politics and more to do with speaking in a neutral manner and being inoffensive towards others. “Think before you speak,” is a common saying that can be easily related back to the term, as the act of being politically correct is simply one being nondiscriminatory towards the people they interact with. Although, such a seemingly effortless action can have its downsides. Being politically correct can sometimes change the interpretation of what one is trying to say, like replacing one word for a synonym. The main idea stays intact, but the true meaning behind the word can become watered down or lost in translation completely. Even so, all it boils down to is it being a complex word to describe how to avoid hurting anyone’s …show more content…

On one side, some view it as more of a positive force, conveying better intentions towards certain disadvantaged groups and setting a more unbiased approach to topics when brought up in conversation. On the other hand, there are those who see political correctness in a negative light, and feel it is unnecessary. They see the term as a way of saying that they are not allowed to speak their minds, just so they can avoid offending someone. Furthermore, many see political correctness as a way to curry favor with younger individuals, from a marketing and political point of view. This is especially evident in today’s times, with such events as the Black Lives Matter movement and the legalization of gay marriage. Even so, none of the stances on the subject are wrong; they are all just different interpretations of the

Open Document