Starbucks Controversy

During the winter holiday seasons, Starbuck redesigns all their cups into a holiday-themed cups. In recent years, Starbucks changed this formula up by just redesigning the cups into a plain red cup and removing the Christmas trees or ornaments of years past. This new design was seen as anti-Christmas or anti-Christians by American evangelical Christian evangelists. The controversy over the cups began in November 2015, spurred by a video from "American evangelist" Joshua Feuerstein, who railed against the plain red cups' political correctness (4). The controversy heightened to new levels during the 2016 presidential election when then-candidate Donald Trump suggesting a boycott and saying he didn't care if Starbucks left Trump Tower (4). In 2017, Starbucks faced backlash

Redesigning the cups into a plain red cup, hiring immigrant workers, and mobile ordering can have a profound impact on the Coffee Ice Cream Frappuccino.
Many of Starbucks’ coffee competitors, like Costa Coffee, Dunkin Donuts, McDonald's, Café Coffee Day, and many independent Fast food/Coffee chains have an advantage over Starbucks because their prices are cheaper than Starbucks. One of the ingredients that Starbucks use to make Coffee Ice Cream Frappuccino is Arabica beans, “Starbucks typically uses more expensive Arabica beans rather than the cheaper Robusta beans used in supermarket brands and instant coffee. The prices of these beans are typically very volatile. While management generally locks in prices using contracts, it still can lose money if prices don’t move as anticipated (11).” In summary, Starbucks