Social Media In Presidential Elections

775 Words2 Pages

Rosa Cruz
English 100
Professor Gina Rho
20/April/2015

The Social Media Election When it comes to presidential elections, many don’t take into consideration how much a simple factor can make a huge impact on the candidates votes. Simple things from the attire the candidates are sporting effect the voters’ opinion. Social media has changed the elections in a drastic way. Its has made it easier for anyone in America to be up to date on politics and any other important information. Social media linked Obama and his voters in 2012 election, which allow him to promote his campaign to his supporters and entice young voters and minorities . In the 2012 Presidential election there was a large increase in minorities voters. During the 2012 presidential …show more content…

Back in the 2008 presidential elections social media wasn't as prevalent as it is today. In today’s society the amount of people who are using social media is increasing more than ever. Among the various accounts in social media, it has now become a common thing to see politicians on twitter and facebook. Politicians are using social media platforms to raise funds and spread their messages on current issues. Through these social media accounts, politicians are also using their accounts to target a specific group, the young. Politicians have made it easier for young adults to keep up to date on politics and current issues since the young are always trying to keep up with trending topics that are circling all over the internet. In the 2012 presidential elections, Barack Obama and Mitt Romney used social media to help promote their campaigns. For example President Obama used social media to answer questions on reddit during the Republican National Convention. The event was a half-hour live session, which was intended to draw attention away from his opposing party's big event. The event generated 5,266 queries and comments. As a result, “the discussion had logged nearly 5.3 million page views and netted Obama 10,000 potential …show more content…

This also meant the young were able to follow the presidential campaign whenever and wherever they wanted. Interestingly enough the number of young adult voters increased from the 2008 elections to the 2012 elections by 9,745.(Census.org) The 2012 campaign led to Obama being re-elected because he used social media to his advantage by targeting the young and letting himself become humanized to the

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