As someone who sees their future in the social media sphere of public relations, I found it necessary to revisiting the PRIA code of ethics and explore if the same rules apply. Increasingly businesses and individuals are using social media to communicate messages to the public, but are they following the same ethics that public relation practitioners would be if they were using tradition platforms of media?
The PRIA code of ethics was established to promote high standards of practice, define acceptable behaviours and develop a framework for professional behavior and responsibilities. Now that it is so easy to communicate to the public I have started to question are practitioners ignoring the code of ethics to create more frequent content even at the risk of publishing errors and damaging not only the business they work for but also their own credibility and reputation. A paper written by DR Shannon Bowen, an Associate Professor in the School
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Urban Decay has posted an image that influenced their social media community to ‘think’ about their position in the mascara debate. Is Too Faced’s ‘Better than Sex’ mascara really better than sex or should they try something else? While I will never know if this Instagram post was the result of a little cattiness in the beauty industry or a well planned strategy, Urban Decay have created a PR media storm effectively using Persuasion and media effects theories like Social learning theory and Elaboration likelihood theory to change the attitudes of the consumers. By using Instagram as their platform they have integrated social learning theory into their strategy to influence the opinions and behavior of the target public from a peer perspective, the publics trust and follow the messages they post (Johnston,
Bowan, S (2007). Ethics and Public Relations. Retrieved on February 14, 2012 from : http://www.instituteforpr.org/topics/ethics-and-public-relations/
Ethics or rather morals entail mechanisms that defend, systematize as well as recommend conceptions of right or wrong. Many organizations develop ethical codes to ensure employees and employers understand the difference in doing good or bad. In that respect, ethics are an essential aspect of successfully running of any organization or government. Ethics ensure employee’s productivity levels are up to the required standards. It also assists them to know their rights and responsibilities. Additionally, employers, as well as any persons in management, are guided by them to ensure they provide transparent leadership. Ethics also defines how customers should be handled. Ethical codes govern the relationship between customers and an
Engineering is one of the largest, most diverse and progressive professions. It is a highly respected profession. It guards public health and safety and is always in the best interest of society by attempting to improve the quality of life. With all professions, there are always circumstances where the image could be jeopardized. From the code of ethics, I will be discussing and analyzing article 77-7-IV. This article states: “A practitioner shall not attempt to gain an advantage over other practitioners by paying or accepting commission in securing professional engineering work”1. In other words this article relates to the term known as bribery, which is the act of persuasion which results in an advantage to one party, typically illegally or dishonestly.
“Like my status,” “like my photo,” and “like my tweet” are all common phrases that can be overhead in any conversation, whether it is on the street or in your own home. Sharing a post on any social media can result in an explosion of awareness for all those who utilize these platforms. People have started to use social media to raise awareness for serious issues like Black Lives Matter or for simply sharing a video of a dog standing on its hind legs. Many social media platforms, specifically Facebook, have a reputation of posting photos that say, “1 like = 1 prayer.” Even though everyone knows these posts are anything but reliable, many users still tend to share the post and expose it to friends and family members. These organizations have
Looking for a job in today’s society is very different compared to a decade ago. When using social media, you would have much more success finding the right match. A lot of people are not sure where to start when using social media, this list will introduce you to how each major social media outlet can help build your personal brand online. “According to a 2016 survey by CareerBuilder, 59 percent of hiring managers use search engines to research job candidates. If you have no presence online, you will be perceived as being out of touch” (Darchini, 2016).
As I mention in a privacy post privacy and security of patients records is the main reason social media can be an issue in Healthcare facilities. The breach of patients privacy and security are some of the major negative affect that technology has already has on healthcare. Their is a greater possibility that patients information can be hacked or be exposed easily by people (healthcare workers/providers) through technology (social media)
Currently, social media plays a significant role in our everyday lives and the way people in society interacts with one another. A few years ago, before its influence reached the point where it is now, the large platforms such as Facebook or Twitter which function was merely to keep family and friends connected no matter where they were or what they were doing, and the requirements were an internet connection and a smart phone or a computer. People would share pictures or posts to keep others “updated” on their lives and what they were thinking. Now social media platforms are far more complicated. In various of them, such as Instagram or Snapchat, it is not enough to only share a picture or video of your day, but it is almost a requirement and people are pushed to take an extra mile further away and make yourself appear interesting in the eyes of others. The “feed” requires to be eye catching, the captions should be memorable, the places one goes to ought to look way better than they actually are, you have to include friends in such posts to prove one have a social life outside of the phone. The importance of the number of followers, likes or viewers
This paper will discuss and identify the effects of social media, and what will make social media better through research on best practices. Social media is an imperative public relations tool for companies to utilize in their business practices. Social media cannot be regulated so anyone can say what they want about the company, whether it is good, bad or ugly. Social media is developing rapidly and there are new platforms daily, making it necessary for companies to not only be familiar with those platforms, but also know how to reach the consumer through them.
In 1950 PRSA enacted the first "Professional Standards for the Practice of Public Relations," followed by the current Code of Ethics which includes six core values and six code provisions. The core values are "Advocacy, Honesty, Expertise, Independence, Loyalty, and Fairness and code provisions are "Free Flow of Information, Competition, Disclosure of Information, Safeguarding Confidences, Conflicts of Interest, and Enhancing the Profession." Even with these standards defining PR is difficult and organizations struggle with public perception of PR. Human nature influences choices for both organizations as well as the public. These standards have helped in defining the outcome of PR and the field endeavoring to create a professional profession ensuring what is relayed to the public and that it be ethical, truthful, and accurate.
Public Relations has acknowledged public involvement as the most essential factor of the practice since its creation. However, the means and methods of reaching the public remained significantly limited until recently. Over the last decade, public relations has welcomed the use of varied tools, including new media, to further their reach and cultivate relationships with its publics. The term “new media” encompasses a variety of non-traditional methods including social media. Social media has become a significant catalyst in the communication sector of public relations. The pairing of social media and public relations has helped create new opportunities for brands through two-way communication, social case study campaigns, and social sharing.
As technology increases and develops in this century, the use of social media increases as well. Schools have begun adapting it, using it as their tool to inform students of any school related news. However, using it as a tool for learning is a different story. By using it as a tool, it can push you off your course with classes. Social media is something that is not needed at school grounds. Schools should not require social media use in classes.
Identity is defined as one’s personal characteristics or attributes and their membership of a social category. In today’s society it is important to note how social media impacts upon our individual identities.
Social media is a form of Internet communication that has taken over the world and made people antisocial
It is no secret that social media has become a part of our everyday lives. This is a society where you are judged by how many Instragram likes your photos can get or how many followers you have on Twitter. Not only have social media become a part of our lives, it has changed the way. Whether it be lack of conversation at the dinner table or voicing our opinion on Twitter, there is no denying that social media is here to stay. While my fellow Rider students and I may be spending too much checking social media sites, it most certainly keeps us in touch with the Rider community.
The explosion of social media has taken over our lives with a statistic of 2.03 billion social media users around the world. Social media has changed the ways in which we communicate; we use it to develop profiles, communicate with both friends and strangers and share our thoughts on our interests. We are moving from an era of interpersonal communication to constantly communicating online. In this essay, these ideas will be explored by underlying the affect of social media on human communication and how it influences our behavior in the real world and the online world.