Disruption –
The major disruption caused by this revolting technology is in the conventional social media industry. Snapchat has gained popularity with ravishing rates and it seems to have an even brighter future. Social media is all about narrating one’s experiences to a customized audience, and even though the industry leaders Facebook and twitter have successfully captured the essence of the purpose, Snapchat is challenging the game leaders in a way seeming threatening to them.
Company Market Cap Segment Disrupted –(Potential in some cases)
Faebook (FB) 170.12 Billion Photo Sharing
Twitter (TWTR) 24.36 Billion Show-casing daily details
Instagram Not listed Photo-Sharing
Tumblr Not listed Photo-Sharing
Threatening Facebook (FB)
The
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Snapchat with all its promises has penetrated the photo-sharing aspect of Facebook with more than 400 million Snaps (photos) being shared every day. So much so, that now it holds 46% of the photo-sharing market equaling Facebook.
The threat was so imminent that Facebook sought out to acquire Snapchat with an offer of 3$ Billion in November 2013, which was brutally rejected by Snapchat CEO; Evan Spiegel .
Threatening Twitter (TWTR) Twitter (-1.05%) has been known to be very effective in show-casing day-to-day activities; it is also used by famous celebrities to engage their fans and audience in a more personal manner. But, twitter has many downsides, which are substituted by the use of Snapchat;
- Privacy concerns; twitter shares every users information and makes it open to all third-party viewers, which has caused a lot of concern over the years, Snapchat however eliminates this concern.
- Server overloads; twitter servers have been known to be overloaded frequently, this mainly happens due to the over abundant user load on twitter. Snapchat, however, is a one-to-one database rendering it almost invincible to server
Twitter is an online social networking service that has grown to a global scale. In 2006, it was created for people to be able to share short blurbs of information with each other, and it has done its job quite well. However, like most technologies, there comes consequences, good and bad, that many didn’t intend, or expect, to happen. Twitter has greatly affected the world, and society as a whole, as it affects everything from the news to even how we think.
Snapchat also provides real-time content, meaning you can see what your friends are doing right in that moment. This is a contrast other forms of social media because Snapchat allows users to connect on a more minute to minute basis, leading to a seemingly more genuine connection, whereas users of social networking websites like Instagram and Facebook post the highlights of what they are doing on a less regular basis.
Whether walking down the street, at a party, or even looking through the App Store, chances are the name "Twitter ' has stood out. Twitter is a social media site that allows it 's users to post news updates in real time, socialize with other users, or even just to view the most recent events going on in the world. It can be used as a modern-day newspaper, a text-messaging service, or even a blog. In David Carr 's article, "Why Twitter Will Endure", the main topic of discussion is how long this utility would last among us. In his article, Carr clearly and eloquently expressed his views on why Twitter will endure, through the use of his own ethos and logos.
The invention of Snap Chat was literally an accident; two measly college students got bored and that’s why they invented Snap Chat. This app has revolutionized photo taking to a whole new level. In this paper I will talk about, who invented Snap Chat, how Snap Chat became popular, why teens use it and how Snap Chat influenced our culture.
A unique feature of snapchat is that a user can see the usernames of every person who views their story. This feature can be extremely beneficial for a marketer because they can see exactly who is receiving their message. Snapchat also has a more personal interface than other social networking sites. For instance, the majority of Facebook users do not view every single post on their news feed, but Snapchat users often view every single story. Huge companies like Burger King and the NBA already use snapchat for business promotion.
Snapchat is a social media, mobile application that uses a smartphone camera in order to take pictures or videos to use as messages. These “Snaps” can then be edited with filters ranging from overlays to facial manipulation (called lenses) [] which can be sent to others. The Snaps then disappear after a certain set amount of time or can be posted to a “Story” which is a set of snaps viewable for 24h to an individual’s followers. The application also features a “discover” portion in which media outlets can compile a set of snaps into individual magazine like compilations. These features have somehow resulted in a cultural phenomenon unveiling yet another social media application with a niche all its own. The implications of this camera dominant
This app created by CEO Evan Spiegel has taken off, as Ian Kar said “By 2020, the research service says, 85 million Americans could be using it.” One of the main reasons why Snapchat is gaining popularity is its privacy. Snapchat is different from any other social media app. As stated by Lauren Keating “Between its ever-changing filters, 24- hour stories and disappearing videos, Snapchat continues to be the king of social media apps, leaving Instagram to fall behind.” These precautions tap into a new need for people, privacy.
As mentioned before, since tattoos and piercings are visual entities. Social media platforms like Instagram and Snapchat would be the perfect launch off points to distribute examples of the work Pandora’s Playground provides. While Snapchat can only transmit pictures/videos in short increments of at most ten seconds, it can provide a buzz in the local community where friends can post pictures and videos of themselves getting tattoos and piercings. Pandora’s Playground currently does have a Snapchat account, however they have been inactive as of late.
Snapchat is the latest addition to the social media technology family that allows you to connect with other users through a series of pictures and videos that you create. Each photo or video that you send out is known as a snap, and each snap lasts for up to 10 seconds before it disappears. Within that 10 second timeframe your followers can watch each image or video as often as possible or capture screenshots of the media as well. Snapchat for Business You should consider adding Snapchat to the social media toolkit that your business uses on a regular basis.
Whitney, L. (2010). Twitter, facebook use up 82 Percent. Retrieved March 8, 2014 from Cnet news Online:
Social media is a revolution, which we are currently experiencing. It has changed the way people communicate and interact with one another, and opens up many more avenues to share news, information, and just general chit chat. Social media is relatively quiet young, but is here to stay for the foreseeable future. We are now at a point where online, we can share, read and react to lots of individual information being posted on microblogging websites, such as Twitter, Facebook, Google+, Tumblr and more. Twitter in particular has been widely embraced, and will centre most of the discussion.
Twitter and Instagram are Social Media sites that allow users to communicate with others. Twitter is used to communicate small thoughts. Pe...
The purpose between both Facebook and Twitter is to share one 's information on an online community. Facebook users can write a status with an unlimited character amount about what’s on their minds. For example, the user can express their views on a general topic, share life changing events, or even talk about an event they will attend. Twitter on the other hand, is based on little updates in the user’s daily life, called a tweet. Tweets have a limit character amount of one hundred forty, limiting the thought
Retrieved from http://www.facebook.com/press/info.php?statistics Yarow, Jay (2010). Twitter Finally Reveals All Its Secret Stats.
Twitter described as the “SMS of the internet” is another online social network created in 2006 by Evan Williams, Jack Dorsey, Noah Glass and Biz Stone. Twitter is a social network and micro-blogging service that enables users to send and read “tweets”, limited to the use of 140 characters. It is mainly used to communicate with other members of similar interests whether they know each other and to follow updates from celebrities. Mark D. Bowles comments: