Smartphones: The Future Of The Apple And The Google Smartphone

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In today’s society, smartphones have inevitably taken cellular phone sales by storm. Flip phones and home phones, with the classic 9 number keyboards, are being replaced with touch screens that allow for more interactive and advanced phones. The Apple iPhone and the Google Android are two examples of how technology is advancing the way we communicate. These smartphones, backed by each company’s unique business models, have changed the way cellular devices are used and sold. Apple is known for its various products including the Mac computer, the iPod, the iPhone, and the iPad. Founded in 1976 by Steve Jobs, Steve Wozniak, and Ronald Wayne, Apple has become a dominant company around the world ("The Apple Revolution: 10 Key Moments"). By incorporating cellular technology into the iPod, the iPhone was born and has been a major success for Apple (Noren). According to Eric Noren, in the article “Analysis of the Apple Business Model,” the iPhone was not necessarily a better phone, but it created an internet device “that made cell phones look like cheap, dumb pieces of plastic”. Steadily focusing on ease of use, quality construction, and customer experience to develop its hardware, software, and cloud service integration, Apple has advanced into a powerful mobile platform (Noren). This mobile platform has led to its fairly simple business model. For Apple, everything is run under the tight direction of one company in order to deliver the most desirable product and to maintain a high amount of sales (McLean). Apple also uses only direct and indirect channels for distribution (Marketing Lecture Notes). In a direct distribution channel, direct employees of the company are selling to the consumer; for Apple, Apple employees sell to ... ... middle of paper ... ...s while Google doesn’t make money selling phone hardware or software. It makes money selling ads and tracking users’ preferences (McLean). Therefore, Apples revenue tends to be greater than Google’s. However, in the future of smart phone development, I personally believe that Google has the upper hand. Disregarding which company makes more revenue; I believe that Google has a lot more potential, especially with their “open-platform” strategy. I see this as a way for Google to expand and grow the Android product. As a dedicated iPhone user, it is hard to say what will come next for the iPhone and its software. Already, it has pushed its potential to its limits. Whereas, I feel that Google can do a lot more with their devices and software. Also, after reading about their plans for changing their ecosystem, it seems as if Google knows what to do to get there.

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