In the October 2014 issue of Ebony Magazine, Skyy Vodka has a controversial advertisement showing a mixture of races between one white man and two African-American women. Although they are different races they are still enjoying a luxurious time in a private plane high in the sky, drinking a nice beverage of Skyy Vodka in elegant glasses. Although this advertisement is controversial to some, it is a great example of using color, images, and a certain layout to sell a lifestyle. The message was intended to diversify the market of customers that drink the Vodka, but racists have a problem with this. The use of alcohol is the third leading cause of deaths in teen African-Americans and the opposition believes that more kids will get the impression that if wealthy, successful people drink this, then I should too. …show more content…
Using this few colors makes the viewer focus and not get lost on a lot of distractions. The blue sky is the same color as the Skyy Vodka bottle. I believe this is by design to have you drawn to the product. The white makes the viewer think of purity, bliss and success. It makes things look clean and bright which makes people feel good when they are looking at it. The brown/black of the women’s limbs and the man’s suit make the viewer think of dark, luxurious and warm images. Finally, the pop of yellow brings a cheery accent to the whole scene. The main image depicted here is that of power and wealth. This is achieved by showing the people dressed stylishly, drinking out of elegant glasses and flying in a luxurious private jet. The ladies are wearing expensive jewelry, clothing and shoes like they are headed to a party. The man is in a tux which is the most formal a man can get. All of these images make the viewer think that the upper class people are the ones who drink Skyy Vodka. It will also, subconsciously, lead the viewer to think that if I drink Skyy Vodka I will be like the upper class
Blue is used to represent the water as well as the sky and both similar and range in different tones. All of the colors in this piece are washed out but still have a bright quality to them. The colors aren’t brightly pigmented however; Hiroshige does a satisfying job of drawing in the viewer with the color choices used and the little details. The sun in the sky is simply the white of the paper and almost looks as if the color burns through. Pops of red, show in blocks on the right side of the work wit Japanese writing inside each one, which contrasts with the large amounts of blue and helps the writing stand out.
I have very good sight. One moment they were white, the next red, the next blue. Then I got it. They were a woman’s dresses”. At first, I did not pay attention to the colors of the dresses, but then I realized the pattern of colors in order. In this case, I believe white represents light, goodness, and pureness. The red represents anger, blood and possibly murder. The last but not least, the color blue that represents wisdom, loyalty, and truth. It seemed to me that the author used colors symbolizes the story from the beginning to the end. I believe it is a hint for us to what to expect and what not to since Jeffries was right all along the
This advertisement uses a combination of star power and a simple color scheme to draw viewers in. Most people know who Kim Kardashian is and by showing her having fun, the viewer subconsciously links that to the fun they would have. The black and white shades are all bland when compared to the green color of the bottle, the drink, and Kim's dress. By using the natural color of the drink to show off Kim's dress in the middle of the crowd, tells the viewer that by drinking this liqueur, they will also stand
Her very warm outfit gives the picture a sense of emotion that can affect the audience outlook of the perfume on oneself. The lighting filter emphasizes shades shown by the product notifying that this is the best a woman can receive. The lighting looks to be coming from the sun angled downward on the woman and, the field of flowers colors’ blends in to give the flowers a more delicate look as women would look at them. The flowers’ colors have similar warmth matching the lighting. If the colors were to be an off color not matching the lighting, the photo would lose its focus of the warm tone the advertisement is bringing because of the different tone the color brings. The lighting on to the flowers causes the flowers to pop out more than other items due to the slight color difference; this pop out affection connects to the perfume name “poppy.” The lighting makes her stand out, making her the overall focus. The audience grabs an idea of how the flowers smell and wants to be involved in the peace that her body language portrays. The woman when wearing this perfume receives that power but still have a gentle image. The lighting being her power, which causes her to stand out, gives the audience a reason to receive the strong light in their life also. Women are expected to be loving and peaceful people to maintain an image for society, but also wants to have a powerful structure, however it’s hard to not be perceived as overly dominate woman living up to myths , that a good life consists of buying possessions and our body is not good enough toward
The target audience is both males and females in their late teens to mid twenties. This company gets the male side of the equation by getting their attention and interest drawn to the attractive woman on the right with bright colors drawing your attention there as well as the bottle of whiskey which is right in the middle of the page. Then what gets these peoples attention to stay there is the fact they have an incredibly good looking female who is posing in next to nothing. Then a way that they try and get the females to look at the advertisement and read it is by showing a very plain girl who seems to be very typical of girls during their younger years. Then beside they show the same girl who now has become a women who is very attractive and just seems so much more powerful and sure of herself. One way that you can achieve that is if you drink Evan Williams Kentucky straight bourbon whiskey.
The colours used in the artwork are earthy tones with various browns, greens, yellows, blues and some violet. These colours create a sense of harmony on the...
Americans have long since depended on a falsified ideology of idealized life referred to as the American dream. The construct of this dream has become more elusive with the emergence of popular cultural advertisements that sell items promoting a highly gendered goal of achieving perfection. In “Masters of Desire: The Culture of American Advertising,” Jack Solomon states that ads are creating a “symbolic association between their products and what is most coveted by the consumer” to draw on the consumer’s desire to outwardly express high social standing (544). The American dream has sold the idea of equality between genders, races, and socioeconomic backgrounds, but advertisements have manipulated this concept entirely through representations
commercial, magazines, books, and flyers to symbolize growth and sway viewers that life is well and full of great moments spent with anyone of their choosing. In today’s society, all different races are starting to come together and get along. For example “The purpose of this study is to analyze the portrayals of White children and African American, Hispanic, Native American and Asian (AHANA) children in television commercials in children’s programming. For the purposes of this study, skin tone and facial features were used as determinants of race” (Larson, 2002). At an early age, children were exposed to interracial relationships. Demott uses contrast by describing situations where people put up a front about interracial relationships being real while also giving their selves away. There are a lot of instances that reveal exactly what an advertisement or television show want its watchers to observe too. Behind much of the entertainments job, they do their best at getting into the viewer’s head to make them believe these can possibly be the life we
Colour can evoke certain emotion and also express or represent a specific culture or period. Like people dress differently based upon the area or period, colour also used differently in order to the location and time. Furthermore, colour evokes a certain emotion even it did not say anything. Therefore, using right colour is very important
Being young is all about having fun. Advertisers at Coca-Cola depict an entertaining moment in a recent advertisement. It shows viewers that drinking Diet Coke means that there are no regrets because it has no sugars or calories. The ad features two female models on a dock, dressed in sophisticated dresses. The two are laughing as the contents of a Diet Coke can explode into the air. Without the Diet Coke's explosion, the moment would not have been as significant. Diet Coke advertisers appeal to people's desires of being young, successful, and attractive. Viewers of Coca-Cola's advertisement understand Diet Coke makes life more enjoyable.
In the essay “Beauty (Re)discovers the Male Body,” author and philosopher Susan Bordo discusses the history and current state of male representation in advertisements. While using her feminist background, Bordo compares and contrasts the aspects of how men and women are portrayed in the public eye. She claims that there has been a paradigm shift the media with the theory that not just women are being objectified in the public eye, but also men too. Since the mid-1970s, with the introduction of Calvin Klein commercials, men have started to become more dehumanized and regarded as sex symbols. In a similar fashion to how Bordo describes gender, race plays a similar role in the media. People of all different ethnicities and cultures are being categorized into an oversimplified and usually unfair image by the media over basic characteristics.
Vanessa Hazell and Juanne Clarke. “Race and Gender in the Media: A Content Analysis of Advertisements in Two Mainstream Black Magazines.” Journal of Black Studies, Vol. 39, No. 1 (Sep., 2008), pp. 5-21
Essay 1: WRITE A COHERENT ESSAY IN WHICH YOU ATTEMPT TO EXPLAIN THE USE OF BLACK ICONIC IMAGES (AND OTHER ETHNIC IMAGES) TO SELL PRODUCTS AS THE ECONOMY OF MASS CONSUMPTION EXPANDED IN THE LATE 19TH AND EARLY 20TH CENTURY. YOU ARE ENCOURAGED TO INCLUDE IMAGES IN YOUR PAPER! During the 19th and 20th century, America –mostly white collar, middle class Americans- saw a great increase in salaries and a huge rise in mass production which paved the way for the modern American consumerism which we know today. The advertising scene saw a dramatic boost during that period and tried to latch on to this growing pool of emerging consumers. Although only limited to print, advertising during this pivotal period showed panache and reflected American society and popular culture.
Racism is a repulsive issue that is becoming more and more evident to the people living in America. It is not something that is taken lightly in society today, and it can be extremely offensive to many. Even though everyone reacts differently to it, it is important for all people to make an honest effort to respect others regardless of their racial and ethnic backgrounds. People must change their stereotypical thoughts about others and help decrease or end racism by addressing any issues in which racism is concerned. Results in response to different approaches to confront the situation have occurred, but it still remains very real within our world today. Although some changes have been seen, racism in advertising is still tremendously evident due to very weak, offensive comical attempts, the unawareness of advertisers, and the depiction of society’s ideal person.
“Good till the last drop!” Coca Cola a brand that dates back to the year 1886 and has been advertised all over the world for well over a century. The Coca Cola a global company and brand that everyone knows and some even love. Over the many years of being around it has added a variety of different flavors and the options with less sugar.