Skooter's Roadhouse Case Study

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On the night of Friday, the 13th a confusing battle ensued at Skooter’s Roadhouse located in Shorewood, Illinois. The venue, hosting an “annual Halloween themed party,” lacked audience's attention even with an incentive of no-cover-charge. In attendance for the event was D.J Bernie Mac, a ghost in the search box, and FOOL HOUSE, a 5-piece cover band playing strictly ‘90s music. To add to the ambivalence of the night, the venue split into two sections with the D.J performing on one side and the band on the other. It made the 50+ in attendance waver in and out of each other’s set. Unable to fully capture the room, which was made up of mostly 30-something-year-olds, FOOL HOUSE retained the majority of the audience for the night.

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