Sirius Xm Merger

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Sirius & XM Radio Merger Mergers among companies is not a new concept, in fact, this concept has been used since the 1980s. There are a few reasons that companies decide to merge. A merge can increase the performance which produces a stronger company. A stronger workforce is the dream of all companies. Companies love the idea that they are able to produce a product in half the time. Diversification is another reason companies like mergers. A company that merges to diversify may acquire another company in a seemingly unrelated industry in order to reduce the impact of a particular industry's performance on its profitability. Companies seeking to sharpen focus often merge with companies that have deeper market penetration in a key area of …show more content…

In 2008 Sirius and XM Radio merged, which meant that officially the US only had one satellite radio provider. Satellite radio is a new concept that was developed in 1992. It uses spectrum “S” band for nationwide broadcasting of digital audio signals. Of the 4 companies that applied for a license to broadcast, 2 of them (Sirius and XM) paid upwards of $80 million each and received approval to broadcast from the FCC in 1997. They are still trying to get enough subscribers to get them out of debt (Walczak, J., 2016) .These companies earn revenue through customer subscription fees, activation fees, and advertising sales. I no longer had to just listen to whatever I could find on the radio, I have the ability to choose exactly what I would like to hear, when I want to hear it; is a concept that caused a stir in radio. The selling point of satellite radio is the thought of being in control. What once was two companies that had a great rival because they had a service that only they could offer, now they are one company? Rivals XM Satellite Radio Holdings Inc. and Sirius Satellite Radio are entering into a merger of equals that will create a satellite radio giant, the companies announced Monday. XM (Charts) and Sirius (Charts) said they would each own half of the combined company, which would offer listeners a much wider variety of programming, including sports, news and high-profile entertainers such as shock jock Howard Stern (Ellis, D., La Monica, P. R.,

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