Newell Rubbermaid: A Century of Growth and Expansion

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The Newell Company was founded in the city of New York in the early 19th century as the major manufacturer of metal rods. In the year 1908, the company gained much popularity among its competitors because of producing fast and better curtain rods. After several years of high-level performance, the company decided to enter into a significant merger worth over $5billion with Rubbermaid Company which made the company change its name to Newell Rubbermaid. This merger was estimated to be more ten times bigger the company has ever made. This not only increased the company size but also increased the company’s brands in the market. In the year 2015, the company decided to enter into acquisition Jarden Corporation, which deals with consumable products. This move comes with several benefits to the Newell Rubbermaid …show more content…

In the previous years, the companies have been performing well indicating the management possesses incredible leadership skills (Schloetzer et al. 2013).
Newell Rubbermaid Company could have been driven by some reason to combine with the Jarden Corporation. One of the reason includes cutting expansionary measures cost which includes production, advertisement and transportation cost. When the two companies merge operations, it will be economical to carry out the activities (Schloetzer et al. 2013).
Another reason for combining the two companies is to increase its capital base so that it can be able to expand its operations and have sufficient funds to finance its projects which include goals and mission. Higher capital base in any company is important since the company can be able to diversify its projects and also increase its dividends payouts since there will be no need of retained

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