Strategic Analysis Of Dish Network

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Dish Network Analysis In the digital age, can Dish Network remain a leader in the television industry? What challenges does Dish Network face in the age of streaming? How does Dish Network remain competitive in an ever-changing environment? Below we will discuss a complete analysis of how the company functions inside and out, from the data warehouse and supply chain to the front and back-end customer interactions, sales and programs used for enterprise resource planning and customer relationship management systems. In an ever-changing world, all companies must collect information and pay close attention to new trends in order to stay competitive. For a company such as Dish Network the customer feedback is one of the most important ways…show more content…
Porter Five Forces are categorizes by Supply Power, Buyer Power, Completive rivalry, Threat of Substitute and Threat of New Entry, to determine their competitive strength of a business. A clear understanding of who holds the competitive advantage in an industry can help a company discover what competitor weaknesses to capitalize on or weaknesses to work on themselves (“Mind Tools,” n.d). The Five Forces Model provides necessary information conducive to taking the right steps for the future of the business. There are about ten TV providers in the US, however in a given market there is only typically three choices for paid TV, Dish Network, Direct TV and a Cable Company (Comcast, Time Warner, WOW, Cox Cable, Etc.). Although it may be easy for a customer to switch companies, there aren’t many options for the customer to choose from in their select market. Subsequently, the TV provider holds a stronger supply power position over the customers buying power. There are many more customers than there are available paid TV providers, thus reducing the buying power of the consumer. Although, each provider has similar channel lineups, Dish Network is specifically know for having the most advance High Definition Digital Video Recorder (DVR) according to the Consumer Electronic Show ("CES," 2013). Dish Networks DVR provides…show more content…
Make to stock model focuses on tracking supply and demand of the products in order to replenish inventory in a timely fashion ("Supply Chain," n.d.). Analyzing previous years business intelligence and forecasting helps determine an expected amount of products (receivers and satellite dishes) necessary in the future. The rest of the supply chain management tracking is done through various programs such as Oracle and Axiom. These programs track business intelligence such as the amount of new customer acquired and what type of equipment did they order. These interlocking programs can then dictate the amount inventory used in order to determine the amount of necessary inventory. The main enterprise resourced planning system use by Dish network is Oracle. Oracle is a business software used to manage a combination of business function like inventory, accounting finance, human resources, transportation, Etc. (Haag & Cummings, 2013). Axiom is the customer relationship management software used by Dish in order to place front and back office operations. This can be an assortment of things from front sales and order placing to any various communications through call centers, emails, web, fax and personal
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