Shirley Temple: A Time Of Change In The Film Industry

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The end of the 1920s brought great changes to the film industry. Sound had just been implemented into film, films were becoming longer with multi-reel feature films, and picture palaces were making the film experience something even the rich and powerful would come to enjoy. Soon however, the Great Depression would cause a substantial decline in movie attendance, reduction in salary for producers and actors, and the shutdown of numerous theaters and studios. The film industry needed a shining light in a time of need to help guide the industry through the Great Depression. In 1928, the star the industry needed was born in Shirley Temple. At only three years old, she was able to accomplish what most could only dream of, being casted in her first movie. It only took Temple a few years to capture the country's heart as she won a special Oscar award at the age of 5. However just like her rise to fame, her fall from the spotlight was swift. Although just a teenager by the end of the 1930s, Temple's place in the industry was gone , replaced by the next generation of stars. In just a decade of acting, Shirley Temple would provide hope for a country in need and spark change in the film industry by becoming the model of the child star, saving Twentieth Century-Fox from going bankrupt, and using her unique method to market and merchandise her films.
Although she was not the first child star in the film industry, Temple was the first child to become famous from acting. After being discovered in dance class by Educational Studios, Temple's first roles in movies were short films called Baby Burlesks, which were parodies of adult feature films (Blashfield 11). Two years later, she was discovered by a movie songwriter, Jay Gorney who thought...

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...year period, Temple would star in 23 feature films for Twentieth Century-Fox and made the studio over $30 million according to C. Robert Jennings (93). A popularity polled established by movie theater owners stated that Temple was the most popular movie star from 1935 to 1938. As long as she was in a movie, people would come out to the theaters to see her. It wasn't until after Shirley had left Twentieth Century-Fox that people understood how much she meant to the company. A spokesman for the studio said that, "If there had not been a Shirley Temple, there would not be a Twentieth Century-Fox today (Jennings 94).

In her movies, she often played a charming woman who could change a troubled male protagonist into a hero thanks to her sweet smile and childish humor. Since her characters had such a strong connection with adult men in her films, she would often only

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