Sexism in American Culture

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When turning on the TV, a car commercial appears with men justifying driving an expensive and powerful sports car by complaining about what females in their lives require. Though women slowly gain economic power, the media never represents them as leaders thus reflecting American culture’s view of women. Sexism prevails in American culture and workforce, teaching sexism while denying its presence. Americans must shift their culture to impede sexism because it oppresses women.

Media, one of the most influential reflections of culture, under represents women and displays them in stereotypical positions. Paula Lobo and Rosa Cabecinhas, Professors of Communication at University of Minho, highlight sex-discrimination within the media in their article “The Negotiation of Meanings in the Evening News”. Women hold only 21 percent of subject in the news, which depicts them as passive, sentimental, victims, and caregivers. They hold reign over soft news, such as fashion programs, being roles moles for passivity and frivolousness (Lobo 5). From the research, it is evident media portrays women as objects to add drama. Effectively changing culture requires media to cease bolstering sexism and its objectification of women.

Denying people fairness refuses their basic rights. Fairness is unbiased, equal, moreover, just treatment of others. Placing a stereotype or classification upon a person views him or her as an object not a person. Martin Buber, renowned philosopher and theologian, states in his book I and Thou, that encountering a “Thou” changes one’s entire perspective. A person “is no longer He or She, limited by other Hes and Shes, a dot in the world grid space and time…” People distinguish persons as both objects and subject (Buber ...

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...rk Ltd., 1958.Print

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Lobo, Paula, and Rosa Cabecinhas. "THE NEGOTIATION OF MEANINGS IN THE EVENING NEWS: Towards an Understanding of Gender Disadvantages in the Access to the Public Debate." International Communication Gazette 72.4/5 (2010): 339-358. Academic Search Complete. EBSCO. Web. 26 Apr. 2011.

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