Sex in Advertising

Powerful Essays
Sex in Advertising
I chose sex in advertising for my research topic because I do not know about it well, even though a lot of sexual images and texts in advertisements. When I was a little kid, I often surprised by ads with sexy woman. Even now, I sometimes have my eyes glued to such kinds of advertising. I wonder that there are some physiological reasons why people pay attention to sex images. Also, learning about sex in advertising is useful for my career because I want to work for an advertising company in the future. I infer that sex sells has both good and bad aspects and I can use it effectively by learning it accurately. If I use it effectively, we can make much money. However, we also take a risk by using sex in ads because some extreme images may give a bad reputation on products and company. Also, I care about the danger of sex in advertising, too. If I were a parent, I do not want my children to see some ads because they are too excessive for children. By researching this topic, I hope I can learn what is harmful for young people. I think sex sells have both good and bad effects on commercial and ethical aspects. Now, I have three questions about sex in advertising. First, I want to know when and how it has been used. I think there should be many famous advertisements with sexual images. Next, I would like to learn about how effective it is. I infer that there are both positive and negative effects in the advertising. Lastly, I want to know how boys and girls react to the advertisement. Some ads focus on to get male customers and others target on female. I also want to know how reaction relates to purchasing. Some people may not change their purchasing behavior even though they notice the ads and are ...

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...three major effects of sex in advertisement: an attention getter, identification, and perfect models. People have often their eyes gotten by sexy images. Also, some sexy images may give cool concept on brands. Lastly, sexy male or female models in ads have perfect coolness or beauty and customers come to want to become like them by using the products in the ads.

H. Marcus and H. Erik (2004), Sex in Advertising, March 24th 2014, Retrieved from K. M. Bruce (2012), Human Sexuality Today
O. William (2011), Project MUSE-Advertising& Society Review-Sex and Advertising, March 24th 2014, Retrieved from .html
R. Tom (2003), The Erotic History of Advertising
R. Tom and L. Jacqueline (2006), Sex in Consumer Culture