Sequel To The Pixar Classic: Finding Nemo

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When Disney announced in 2013 that there would be a sequel to the Pixar classic, Finding Nemo, I didn’t believe it. I thought that the video I saw on my Facebook timeline was a cruel joke intended to get a rise out of Millennials. But as the trailers began to infiltrate television and movie screens alike, I started to believe it was true. So, three years later, I took one for team Millennial and decided to see Finding Dory with my own eyes … it’s not like I was waiting nearly half of my life for this or anything. Okay, I was. But my experience at the theater kept me more occupied than the film itself. With popcorn and slushie in hand, I sank into the theater seat prepared to relive my childhood. The theater was pretty packed, which was unsurprising considering I was at a venue located near several college campuses that were full of other 20-something-year-olds like me who have waited 13 years for this moment. I went to a 6:30 …show more content…

It is an animated Disney Pixar film so it does not come as a surprise that one of the main demographics of moviegoers are families with children. However, another aspect of the target audience for this film was the Millennial age group (18-34 year olds). Since Finding Nemo came out in 2003, they were the target audience of the original film. So, considering Disney is certainly no stranger to capitalizing on sequels (see Toy Story for reference), they were aware that the now grown up Millennials would definitely pay to see the show. Disney’s executive vice president of distribution Dave Hollis told Moviefone that the success of Dory was in large part thanks to “Generation Nemo,” the 80’s and 90’s kids who saw Finding Nemo in theaters when it was released. A reporter from CinemaScore, between Nemo and Dory, the under 18 crowd’s attendance dropped from 51 percent to 38 percent while the 18-24 population grew from 9 percent to 18 percent, and the 25-34 group rose from 13 percent to 14

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