SWOT Analysis: The Company BOOMOR Enterprise

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Recommended: Chapter 7, the role of organizational culture

There are many culture researchers that have explain culture and how individuals behaves in an organisation, we have Porter & co. (1975), George Murdock (1940), Clyde Kluckhohn (1952) etc. but this report shall be mostly based on the Geert Hofstede (1980) cultural dimension. He investigated the interactions between national and organisational cultures using the IBM workers as a case study and came out with four dimensions and later added two more at different times. They are:

Power distance

Individual & Collectivism

Masculinity and Feminity

Uncertainty Avoidance

Long-Term Orientation

Indulgence versus Restraint (Hofstede, national-culture, 2011).

Date checked 15th of May 2013

2.0 INTRODUCTION

The company BOOMOR enterprise is a company that produces quality wrist watches mainly for the youth and teenagers. The enterprise was established in 1980 in the United Kingdom, presently it is operating in 20 major cities in the United Kingdom with the headquarters in Northampton. Currently it is situated in 5 countries in Western Europe and 3 other countries in Eastern Europe. The company enjoys 40% of the market share. The main aim of the company is to be number one wristwatch producer in the world within the next 20 years and the principles guiding the company is to be professional, trustworthy, be customer friendly and providing all these services at an affordable price to our customers.

To expand the enterprise internationally, the human resource department have study the national cultures of those countries and the impact of culture on the way of doing business because different areas has different ways of doing things. The enterprise has decided to move to this countries in differen...

... middle of paper ...

... business and even the climatic condition of the environment the company should make sure the expertrate selection process is done carefully to avoid repatriation which would cost the company loss of money and loss of time.

As all good things also have their short comings so also is the Geert Hofstede cultural dimensions it can be related to all spheres of human life and also used to evaluate cultures.

RECOMMENDATIONS

The selection process for the expatriate should be done carefully because it determines the success of the host countries success as well. At least a national of the country should be engage in the management team so as to ease the team forming process.

The organisation culture of the countries should also be taken into consideration and be worked on as this will only make the organisation to grow further.

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