Children's Healthcare Swot Analysis Paper

A SWOT analysis is an acronym that stands for Strengths, Weaknesses, Opportunities, and Threats. SWOT is a planning evaluation used by businesses and organizations.

The organization that I choose to do my SWOT analysis on is the Children’s Healthcare of Atlanta. This organization is a nonprofit organization based here locally in the Atlanta area. Children’s Healthcare of Atlanta was established in 1998 with the merger of Egleston Children’s Health Care System and the Scottish Rite Medical Center. Out of this merger was born the largest pediatric system within the United States. In 2006 Children’s Healthcare of Atlanta continued to acquire Hughes Spalding Children’s Hospital with expanded the system to a total of three hospitals. To date, according to their website Children’s Health Care of Atlanta has 27 neighborhood locations spread throughout the Atlanta area, and six urgent care facilities that offer primary care, sports medicine, rehabilitation and surgical services.

SWOT ANALYSIS TABLE

Strengths:

Children’s Healthcare of Atlanta has a highly unique approach to patient care. The network of hospitals have a combined number of one hundred and fifty doctors, which is more than any other hospital in Georgia. The hospital has also been listed among the nation’s best by “Doctors in America”. In addition to

However, I found that community outreach is a weakness that could over time prove to be problematic. As a single mother of four young children, I was under the misconception that Children’s only treat very young children. I believe in part this is due to the lack of marketing that targets teen and adolescent children. The hospital would do well to do more targeted marketing to single mothers and young mothers alike. The offer a wide array of services that mothers would find to be beneficial if they were properly marketed. An increase in social media presence would help to connect Children’s with the said