The number on users on the internet has increased dramatically over the past decade and so did the content available on the world-wide web. More and more websites are being created and uploaded every day. It's becoming very important for the websites to stand out among the competition and grab the attention of the customers. So, web site owner has to find ways to market their website so the potential customers are aware of the product or services they are offering.
In this article we are going to go over how to market our websites online using a powerful technique, SEO. SEO stands for search engine optimization. The most popular search engine is Google, followed by Yahoo and Bing which is owned by Microsoft. There is also search engines in YouTube which lets you search for video's in YouTube.
These search engines use special algorithm which determines the rank of your website and displays it in search results when a user searches for it. So, over the last ten years people has optimized their sites so it ranks higher in the search engines and show's up when a potential customer is looking for similar products on the website. Say such as someone types in the keyword "cookie", the search engines will display websites which has the keyword "cookie" in the website name or in the content. By optimizing the website, the search engines would display your website at the top of the search result or in the top five. As you can imagine this will have a huge impact on the traffic you get for your website.
In the last few years Google has made some changes in the way they display their search results. Google now has advertisements, so the first two or three search results are ads. They are usually surrounded by a light pink box. It's r...
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...ments on Google plus as Google also takes this into consideration when calculating your site rank. Having good content on Facebook will help spread the word about your business. On Facebook when your customer likes a page all their Facebook friend's can see it as such they become promoters of your website. This word of marketing is the most effective way to market your service or product as people tend to trust their friends more. So, there is a way to build hundred thousand links more organically and being in good favour with Google and higher rankings but first starts on site or on page SEO and then you move to the off-page SEO which involves press releases, lots of articles submission, duplicating, mixing, mashing, re-submitting getting those quality back-links. And back-links still are very important, about 60 percent of it is what Google give preference to.
A majority of Google Inc. revenue comes from its advertising services. As a search engine provider (i.e. chrome) it knew that it had access to billions of customers worldwide which businesses want to reach. So it asked the question, “What if we could provide products that allow for better attribution and measurement across screens so that we show great ads for the right people?” (citation). From there came this idea of providing advertisement services to businesses. Its ad services are grouped into Performance advertising and Brand advertising.
Many would never guess that Google's search engine is actually biased toward other companies. In the article Google's Monopoly and Internet Freedom it states that, “a commerce site whose search algorithm favors products and services from Google and those from companies able to spend the most advertising on.”(Pagliery) meaning that companies are paying Google for the privilege to advertise their product. Google is looking out for the best interest of their company then the best interest of the users, making their search engine biased since their results are modified to their liking. Many people would assume that Google’s search engine is based off of the popularity of a website but if that were the case than every other search engine would be coming up with the same results. According to Pagliery, Google hires scientist to constantly tweak their search algorithms. The only reason a site would need to change their algorithms so frequently is if a newly approaching website company is struggling to get views so they pay Google to help them advertise their site. This is why it is becoming so difficult for other companies to compete with Google because if Google can choose what to put on their search engine that means they can bury other companies to the point where their views will be almost completely gone. If users had
Websites, or content, that is optimized will use specific keywords that the targeted buyer uses to search for related products and services online. Strong website optimization will rank your website higher in search engines, resulting in more leads, more views, and more
The algorithms of search engines are as mysterious as the Force in Star Wars. Some claim to know everything there is and keeps up with the latest updates from Google and Bing, while others know the underhanded tactics that let them squeak by during the updates.
Working with Search Engine Optimisation is like building a long-term romantic relationship. Results don’t come overnight. You have to build trust in your website step by step. You need to work on yourself and your image and show the best possible version of yourself. But once you establish that trust and gain a stable position in your partners’ heart, chances are you won’t lose it very easily.
Social sites track relevant data such as employment history, geography, and job titles, making it easier to target and attract the talent you want. Digital employment marketing campaigns on Facebook and LinkedIn can be very effective in generating exposure to your employer brand. Such campaigns may also attract passive candidates (those not actively seeking a new job) and former alumni for rehiring purposes. Additionally, your best employees may promote your company brand by talking about what a great company you have in their own social
There may be fewer people on Google+, but they tend to be a little older and wiser than the bulk of people on Facebook. This means that if you have a genuinely good and useful post, then people are more likely to follow your links to find out more or see more. You can start up your own Google+ profile for your business, but you should also have your staff start up profiles that they use at work only. You may then have your staff “like” your posts and comment on them to make them appear more successful and popular than they actually are.
The two companies that created these search engines have billions of dollars and numerous other resources at their disposal available for the research, the development and the innovation of their products or services. But even if you have all the funds in the world at your fingertips, if you have a bad brand image in the consumers eyes your brand will have extreme difficulty inserting itself in the market. So how does the public perceive these brands?
Google Inc. is a company that started in 2002 and has gradually grown to become an international technology company. Google’s business is mainly focused around vital areas, like advertising, search, operating platforms and systems and platforms, hardware products and enterprise. The company produces its revenue mainly by distributing online advertising. Google also produces revenues from Motorola through selling products. The company offers its services and products in over 100 languages and in over 50 regions, territories and countries. The company assimilates various features in its search service and gives dedicated search services to aid users modify their search. Google also gives product-listing advertisements, which comprise of product information, like price, merchant information and product image without needing ad text or extra keywords.
message to your target customers, from the traditional, like advertising in magazines, newspapers and direct marketing but one of the newer methods of communication that has been developed is the internet. (Ebook) With the expansion and mounting usage by the search engines, many small businesses can now cost-effectively and successfully own and operate their own website, giving them unlimited exposure.
I would recommend having a Google+ account purely for SEO purposes, but don’t stress about posting content there consistently. There are a number of other social media networks like Pinterest, Instagram, Tumblr, etc. that could be beneficial for your business, but only start if you can handle the upkeep! 2) Once you have all your presence accounted for, now it is time to evaluate how often your business is posting. Here at Likeable Local, we see that 5-6 posts a week on Facebook, 12 tweets a day and 5 LinkedIn posts a week is the ideal way to be top of mind without being annoying.
First of all, where does the word “Google” come from? The name "Google" originated from a misspelling of "googol,” which refers to 10100, the number represented by a 1 followed by one hundred zeros. It found its way to the English language, now the verb "Google", was added to the Oxford English Dictionary in 2006, meaning, "to use the Google search engine to obtain information on the Internet." Their search engine was originally nicknamed "BackRub" because the system checked back links to estimate a site's importance. /// The start of Google was pretty much like the start of every website. It was a research project to these two Ph.D. Students where they hypothesized that a search engine that analyzed the relationships between websites would produce better ranking of results than existing techniques, which ranked results according to the number of times the search term appeared on a page. It was first related to the university’s domain, but then the traffic was so heavy that the university asked them to move their website to a domain outside the university. What made Google this popular was the speed it pulls out information, which is counted in parts of seconds. And also, the size of their data base, according to the instructor of our instructor in MIS class only 60% of data you found on Google are in other web search engines.
Google is surpassing the search engine industry rapidly. Google creators Larry Page and Sergey Brin could not imagine 8 years ago that they would dominate the search tool industry. Google’s dominance has set the standards for all their competitors to emulate. For Google to continue the dominance, they must create a successful marketing strategy and must be to implement their plan effectively. To compete in this the global technology world, Google must evolve through innovation and adaptation to their audience.
Internet commerce is one of the fastest growing industries today. With the wide range of capabilities the web has it make it easier and cost efficient for businesses to make transactions with other businesses. One factor that allows businesses to find each other is search engines. Search engines are part of the reason the web is growing so rapidly.
Having a website is a necessity nowadays, especially for people who are in business. Having a website helps promote your company’s services, for consumers to view and research your products easily, and also because internet is universal, people worldwide could purchase your products. Aside from business purposes, a website could also be built for personal use. If you’re into blogging, you can have your own site to express everything you want or feel; a website could also be used to inform people. Due to technology’s fast evolution, creating a website is now a very simple task even for those who have no background in web designing, all you need is a working computer and an internet connection and you’re ready to create your very own site!