Why Is Google An Illegal Monopoly?

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Currently the website Google is being accused of being an illegal monopoly because of their form of gaining unfair advantage over other companies, making it hard to compete against them, and the way other websites are rated. There are good and bad market structures in an economy, an example of a bad market structure is an illegal monopoly. The reason why a monopoly is a bad market structure is because it gives a single producer the advantage of no closed substitutes. What this means is that other producers are unable to compete against these large companies or it is very difficult to make a name for themselves. Even if a new producer has a better product they are unable to display that because another producer carries too much power in that …show more content…

Many would never guess that Google's search engine is actually biased toward other companies. In the article Google's Monopoly and Internet Freedom it states that, “a commerce site whose search algorithm favors products and services from Google and those from companies able to spend the most advertising on.”(Pagliery) meaning that companies are paying Google for the privilege to advertise their product. Google is looking out for the best interest of their company then the best interest of the users, making their search engine biased since their results are modified to their liking. Many people would assume that Google’s search engine is based off of the popularity of a website but if that were the case than every other search engine would be coming up with the same results. According to Pagliery, Google hires scientist to constantly tweak their search algorithms. The only reason a site would need to change their algorithms so frequently is if a newly approaching website company is struggling to get views so they pay Google to help them advertise their site. This is why it is becoming so difficult for other companies to compete with Google because if Google can choose what to put on their search engine that means they can bury other companies to the point where their views will be almost completely gone. If users had …show more content…

When Yelp and TripAdvisor felt as if Google was abusing their power they had FTC investigators look further into the matter. In result the FTC found that Google, “Doesn’t violate the American antitrust laws.” (Pagliery) proving that Google has not made any Monopolistic moves. Although under the laws of the FTC, Google has not stepped over the line and become an illegal monopoly it is very clear that they have an unfair advantage. Their advantage is the form in which they constructed their algorithms. If Google’s algorithms were to be revealed then it would show that their search engine is actually biased towards other companies. Recently google has added the feature of being able to rate different restaurants making it so that people don't have to go over to another website. This is unfair to Yelp because the beginning to lose a tremendous amount of viewers since Google is such a well know name people will first visit their site be for any other. This is a form of illegal monopoly because Google is not allowing other companies to compete with them making it more difficult for others to show off new products.When it comes to deciding if a certain producer is an illegal monopoly it can be very difficult because it is hard to tell whether they are just trying to be the best company out there or if they are initially trying to

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