Throughout all the decades, Roger Vivier has been a prominent figure in fashion since the early 1930’s. Although he had not opened his own fashion house at this point, this was the first time that Vivier made custom shoes for the French upper class. Vivier met most of his clientele through being a regular customer at Moulin Rouge, the Casino de Paris, and the Foiles Bergère. In 1937 Vivier created his first boutique and started creating and selling shoes for some of the most well known fashion houses in the world. One can easily say that Vivier was an innovative designer who created classic pieces. In 1945 he started using clear plastic in his shoes to turn a ballet flat to a boot, and that just became popular again today in 2017. Some might consider this a fashion fad, but it seems that this would be classified as a classic look. Vivier rose quickly in becoming the best in the fashion world. By 1953, he was designing shoes for Queen Elizabeth the second for her coronation day. One amazing fact about that day was that Roger Vivier was the only French designer to attend the royal crowning ceremony. Another big event that took place in 1953 …show more content…
He goes into more detail and describes the target audience as an innovative “daughter, so today is all about that daughter who has grown up and is becoming a woman. She is many women together – she is very Parisian, playful, sexy and always very chic.” The company is actually going through a transition, because before Frusoni the woman that wears Vivier would be a mother, or a respectable woman with an occupation. One campaign that conveyed to consumers that the Roger Vivier brand is for younger woman as well was the advertisement campaign with Atlanta de Cadenet Taylor. Most of the youthful images display the shoes on a skateboard or on a girl dancing in the bar. It is very unexpected, but a surprisingly wonderful turn that Roger Vivier appeals to all
The purpose of this article is to analyze a commercial and to inform about how that commercial was effective. Gray states that the audience of the Hanes underwear commercial is middle-class women, aged 12 and up. I think that the audience of Gray’s essay is also the same, because if men are not particularly interested at a
Ray Ban’s mission statement is “Timeless style, authenticity and freedom of expression are the core values of Ray-Ban, a leader in sun and prescription eyewear for generations. From its debut in 1937 with the now-iconic Aviator model created for the American Air Force to today, Ray-Ban has maintained a unique cultural relevance and has become a symbol of cool, worn by celebrities and public figures all around the world”. This mission statement holds the general objectives of the company, and shows their intentions for their visual arguments. The Ray Ban Company intends to be a cool timeless brand that is used by celebrities, and public figures. This particular ad’s intention is to pursue the image of being cool. This is because the ad uses the visual text to compel the audience to not be “mundane”, and makes the claim that Ray Ban sunglasses are the cure for this. Another consideration is the demographic that the company intends to reach with this visual
Louis Vuitton, a French designer and entrepreneur quickly made a name for himself in the fashion industry by becoming Napoleon’s wife “personal box-maker and packer.” At the age of sixteen, Vuitton and his family started the legendary workshop by creating travel trunks and the famous unpickable locks in 1859 (Louis Vuitton, 2015). As the legendary brand continues to remarkably exceed both sales and expectations, Louis Vuitton as a brand strives for pure distinction and exclusivity.
In Deauville, she introduced casual knit dresses which was shockingly different from what others were creating and wearing. “She introduced relaxed dressing expressing the aspirations of the 20th century woman, replacing impractical clothing with functional styling.” (Martin 80). Her designs stressed simplicity and comfort and revolutionized the fashion industry. Within five years of her original use of jersey fabric to create a poor girl look, had attracted the attention of influential wealthy women seeking relief from the prevalent corseted style. In 1954, Chanel presented her new collection of the signature suit. The Chanel suit is a standard garment in modern fashion. “The key to her design philosophy was construction, producing traditional classics outliving each season’s new fashion trends and apparel.” (Martin
The future of women’s fashion is uncertain—in that shock value is harder to come by with each passing year. There is a concept in fashion that nothing is new, everything has been done before. This theory is coming closer to obvious reality, as fashion shows of recent years have visual throwbacks as late as the Victorian era. Although the direction is not yet decided, it is almost definite that women will use fashion as an important tool for expression and freedom in the future.
Haute couture can be referenced back as early as the 1700s. Rose Bertin, the French fashion designer to Queen Marie Antoinette, can be credited for bringing fashion and haute couture to French culture. French leadership in European fashion continued into the 18th century when influence was sourced from art, architecture, music, and fashions of the French court at Versailles were imitated across Europe. Visitors to Paris brought back clothing that was then copied by local dressmakers. Stylish women also ordered fashion dolls dressed in the latest Parisian fashion to serve as models.
Paul Poiret was born on April 20th, 1879 in Paris, France. His contributions to twentieth-century fashion has earned him the title in many people’s eyes as the “King of Fashion”, because he established the principle of modern dress and created the blueprint of the modern fashion industry. Poiret’s designs and ideas led the direction of modern design history. He was born into a working class family and his natural charisma eventually gained him entry into some of the most exclusive ateliers of the Belle Époque. Jacques Doucet, one of the capital’s most prominent couturiers, hired him after seeing promising sketches he had sold to other dressmakers. Furthermore, he was hired by the House of Worth and was put to work to create less glamorous and more practical, simple items because his out of the ordinary designs were not welcomed in open arms by opulent clientele. Despite this experience he was still confident in his ideas and ventured out on his own with money barrowed from his parents and opened a storefront. Moreover, he wanted to promote of the concept of a "total lifestyle” was seen as the first couturier to merge fashion with interior design. His independent work broke the normal conventions of dressmaking, and overturned their underlying presumptions. He liberated the woman’s body from the petticoat and the corset to allow clothing to follow woman’s natural form. Poiret also radically revolutionized dressmaking to switch from the emphasis surrounding the skills of tailoring towards those based on the skills of draping and began to use bright colors. Furthermore, Poiret was apart of the art deco movement, which was surrounded by a period of immense social upheaval, particularly for women, and emergence of technol...
Shortly after Louis XIV’s death, Louis XVI came into power. King Louis XVI’s wife, Marie Antoinette was also a pioneer in the French fashion culture. As the Queen of France from 1774-1792, her life was full of extravagance and luxury and she wanted her fashion to be representative of her lifestyle. In fact, she w...
“Once she began to apply herself, Chanel became a femme d’entreprise forever. Throughout the remainder of her life she would work unremittingly as craftsman and business woman, imposing her personal conception of the art of dressing upon an ever-expanding clientele” (Charles-Roux 6-7). Even though Chanel left the fashion industry during the war and was heavily criticized for it, she was and still is one of the most famous fashion designers (Charles-Roux 7-8). Until her death, Chanel continued working on new designs that were accustomed to her style (“Coco Chanel Biography” par. 20). In 1971, Chanel died at the age of 88. To this day, her house still exists. Chanel is buried in Switzerland with five stone lions surrounding her tomb (Gabrielle par. 1). Because of Chanel’s new bold ideas, the women’s fashion industry has forever been changed (Charles-Roux 6).
Fashion has been around ever since ancient times, since the time of the Romans, it survived the world wars and is yet today a business with rapid changes. Fashion started off as an art form, a way for the riches to show their social status with unique and innovative designs that only they could afford. It was a way to separate the social classes of the society. In this paper I will include the creator of haute couture, and how the following designers developed couture, as well as having leading names in today’s ready-to-wear industry. The list is long, but I chose to focus on the three most important designers of the modern fashion industry.
In 1946 Dior made a huge success in his career, he transformed fashion world and “reaffirmed the status of Paris as the World’s Fashion Capital” (“Christian Dior Biography”). After that he opened his own fashion house and hic career has reached a new
Introduction Historically, multiple styles of dressing have been created during the last several decades, which played an important role in modern fashion in the UK. Everyone has a different and unique dressing style in their everyday life. Some styles are influenced by vintage styles which are attributing to the deep effects of old vogue, and another group of dressing styles are inclined into the fresh element. Despite those different styles, some of them have even evolved into the milestones in fashion history. To start this essay, it will introduce the evaluation of the first significant revolution of dressing style in the 1960s.
Most people in the world gratefully have the chance to make their own choices and decisions every day. One of those choices and decisions that they make is what they are going to put on their feet for the day. Unknowingly the decision of what type of shoe a person wears for a specific day will affect their entire day. There are also many factors that contribute to what type or style of shoes a person buys or wears such as economic status, design, usefulness, and popularity. As of today, there are various types of shoes which are sandals, heels, boots and athletic and casual shoes.
Therefore, in an attempt to both show the gravitas of fashion’s impact and justify its mirroring of times and therefore society, a walkthrough of fashion throughout history and its adaptation is exceedingly appropriate. To begin with, Britain’s Industrial Revolution in the 1850s to 1900s came with the introduction of sewing machines and chemical dyes. However, this movement of clothe manufacturing rendered its availability strictly to the opulent. This is a direct relation to the economical situation of the time, showing that people’s expenses were not directed towards the most up to date fashion i.e. luxury products but rather necessities indicating a slowly developing economy. As we move from the 1900s to the mid 1920s, the inception of the First World War influenced the need for more ‘practical’ garments. To illustrate, one of the greatest designers of the century Paul Poiret, designed his garments in a style known as the Directoire. His dresses were simple straight tube sheaths defining simplicity and exemplifying both the political and economic situation of the times justifying the necessity for a free moving design in clothing. Why adopt the notion of simplicity and free moving garments? Women had to leave their traditional domestic roles and become part of the working class or work force and adopt and replace many roles that were normally given to men. Furthermore, the Great Depression in the 1930s comes to play its own role in fashion history further pushing the necessity for a fashion to be translated to accustom a busier lifestyle. This created an economic gap between the rich and the poor. Therefore, fashion in the 1940s in the substantial sense portrayed the necessity for work and socioeconomic background and furthermore encased the economic situation where, as previous times in the 1900s, high-end fashion was restricted to the rich. Following a chronological timeline comes the
From selling purely ladies’ footwear, Charles and Keith expanded their range of products to include ladies’ bags and accessories in order to cater different demands of the customers. Charles and Keith owns a team of designers that come out with new products regularly and the company has their own R&D team frequently travels to fashion cities to get in touch with the latest design and trend (Singapore Press Holdings, 2009).