Rhetorical Analysis Of Fifty Shades Of Grey

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Rhetoric of Fifty Shades of Grey Everyone has heard of the movie Fifty Shades of Grey and how popular it was when it first came out in theaters. Lets back track how did this film gain such a huge audience? Well the trailer of the film successfully uses rhetoric to appeal to its audience. The trailer of Fifty Shades of Grey uses Kairos, Ethos, and Pathos to attract its audience which is what made people want to go see the movie. In the trailer when it first comes on it automatically uses Ethos by saying “from the bestselling book” which already gains the attention of the people who read the book. This makes the film more trusted because the trailer points out how it is taken directly from a bestselling book. Also the trailer refers to the book …show more content…

This also appealed to people in relationships because couples could go on a date and watch it when it was released. The trailer clearly shows that it is a romantic movie which gains interest from people likes romance movies which are typically females. Also the trailer works with gaining its audience by announcing the release date and emphasizing that it would premiere on February 14, 2015 which is Valentine’s Day. This applies to Kairos because it uses this day to its advantage since it is the holiday more people go to watch romance movies. Also couples would go on date to see the movies which is part of the reason why it sold out that weekend. That is part of the reason why when the movie first premiered it had such a huge audience. With the trailer the background music has a huge impact on the intensity in the trailer. For example in the beginning it shows the girl going to Mr. Grey’s office and the background music is calm instrumental music but as camera slowly shows his face the music changes to a slowed down version of Crazy in Love by Beyoncé. With that being the part to catch the audience’s attention on why they should continue to watch the trailer. Another thing it does it has the male character telling a back story about his

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