In the commercial world, entrepreneurs make a great effort to find the formula for product success. Research and development departments strive to create the best invention, and marketing departments do its best to devise thorough strategies. In order to pursue a huge commercial success, they vary and adjust factors such as functionality, pricing, advertisement, after-sales service, etc. In fact, a certain number of studies have suggested how good-looking appearance can enhance profitability. This essay is going to argue that well-designed appearance of a product is a vital condition to attain a huge commercial success. Aesthetic pleasure may be a highlight of the first impression on a commodity, and can attract them to acquire the good in impulse. Appearance is the first information about a commodity possessed by users, so a customer would prefer a good-looking merchandise more. Studies have found that visual properties affect the consumer’s choice in the ways of attention drawing, symbolization, categorization, etc. which determine shoppers’ first impression (Creusen & Schoormans, 2005). For quantitative data, some studies found that about a quarter of perceived product’s functional values are derived from a product’s appearance …show more content…
It takes part in portraying the first impression to consumers in impulse purchase, and fundamentally is a condition of profitable ostentatious consumption. Besides psychological effect, product’s aesthetic may add value and enhance the effectiveness of products, especially in creative industry. Although customer attrition may emerge in extremely useless products, a strong association between ostentatious consumption and brand loyalty was proven. Plus, on the other side, visual experience may be the last straw to grasp for some poor commodities. For an ambitious company to enhance its competitiveness, modification on products’ appearance may be a good
The Target Corporation prides itself on their department store roots with a constant obligation to great prices and stylish originality. The main focus of every Target store is the customer, whom the corporation refers to as a "guest", making them feel more personal. Each guest can expect to walk into a clean, organized, and easy to navigate store with "high quality, stylishly designed items plus all the essentials for his or her life".1 The company also has a significant focus on design. The company employs a "design for all" strategy that says great design is for everyone to enjoy, everyday. The product designers know how to create products you will "love to live with and low prices you can't live without".1 The commitment to design has become a key technique of attracting and keeping their shoppers coming back.
Aesthetic value is determined by a standard. Typically, this standard is called beauty. While beauty is conceptually simple, easily evoked in the mind’s eye, it becomes far more complex when used as a scale of aesthetic judgment. Treating one piece of art as more beautiful than another implies that beauty can be measured, and in order to do this measuring an objective standard must be used. There are two problems in understanding beauty to be an objective standard. In his essay, The Aesthetic Hypothesis Clive Bell illustrates that aesthetic value is a matter of taste:
A good design begins with a creation or plan for the making of an object or service. It is a strategic approach towards a person’s (usually a client or target audience) required unique expectations. A design generally defines the specifications and parameters in achieving its main objectives. Often there are no key attributes as to what would make a design successful and interesting. Products and peoples needs and wants or taste often change and revolve around time. This brings a definite change in the market and its emerging’s trends. This cycle of evolution will always exist, but finally it is the factor of emotional response with the customer that will determine whether a product is successful or not. Whether the design is an object or it is a concept, the design that we see is an accumulation of various concepts and decisions that have been brought together from a variety of disciplines. In order for a consumer to view the design as something that is good it takes a unique combination of aesthetics, quality and ergonomics to make a design successful. Often we recognize a bad design at its first glance and a bad design often forces one to take in many confusing and conflicted content. So what makes our design/ product fail?
Although today’s trends are evolving, marketing tactics are rolling back into a simpler style— minimalism. The understated art form was first expressed in New York, through paintings and large sculptures as a rebellion against artists’ expectations, such as a plethora of colors and an outburst in emotion. Hence, the controversial matter of large, symmetric, and bland sculptures composed of industrial supplies was scrutinized by the art community. But with gradual appeal to the masses and normalized inclusion in other art forms, the condescending undertones paired with minimalism has gone away. Today, minimalism is applied to fashion, plays, products, and lifestyles. However, the most prominent area affected by minimalism is the advertising
One of the key elements of marketing is the ability to predict consumer behavior. Marketers understand that consumers behave in predictable ways. In this regard, many businesses use physical design to influence the behavior of their potential consumers. It is important to note that this approach is not limited to physical stores. Online marketers also use the same principles in web design to influence the behavior of consumers. This paper explores how Sport Chek uses the physical design of its premises to influence the behavior of its customers. The goal of the paper is to identify how Sport Chek uses its internal and externa...
Nowadays, commercial is becoming a major part of mass media. It does not only try to inform people about the availability and attractiveness of industrial good productions but also contribute to build an awareness of resources and alternatives for customer in daily life. There are thousands of commercials, so to attract customer, advertisers use various kinds on their commercial to make people aware of the firm's products, services or brands. Though they use various kinds on the commercial, the main goal of advertising tries to convince customer to buy their products, or do what they want. An excellent commercial will create a deep impression on their customers, or who want to become their customers by using three classical appeals: pathos, ethos and logos.
One of the differentiation strategies used by BMW is the creation of auto products that consumers can emotionally relate to. In building the BMW brand, the company has succeeded in positioning its products as prestigious or luxurious. Therefore, most consumers want to own a BMW car solely for the prestige it gives them. BMW products are not only purchased due to their usability or functionality but for the status they give the owner. Subsequently, when a person buys a BMW product, they are emotionally attached not just to the car but to the brand as a whole. This has created increased brand loyalty in BMW growing its customer base as more people search for the status associated with the company’s products.
Photography advertising has brought a major concept in the consumerism of goods and the representation of different forms of popular cultures. The output photography in advertising has been a major interest to the media and culture studies, but it needs a set of their goals especially in the presentation and dramatisation of pictures. Just as Watkins shares his ideas on the issue, the primary goal of advertisers should be based on the level of understanding that consumers have on several adverts. Research based on consumer related feedback on the illusions created by advertisements therefore needs to be developed.
L, S., Jr, S., Omar, M., Wahid, N., Ismail, I. and Harun, A. (2016). THE EFFECT OF BRAND IMAGE ON OVERALL SATISFACTION AND LOYALTY INTENTION IN THE CONTEXT OF COLOR COSMETIC. Asian Academy of Management Journal, [online] 12(1), pp.83-107. Available at: http://web.usm.my/aamj/12.1.2007/aamj%2012-1-6.pdf [Accessed 13 Dec. 2016].
According to the customer value triad theory by Earl Naumann, “value is a combination of quality, service and price” (Naumann, 1995). In this case quality could be defined as performance quality, the objective quality of a product (Kotler & Keller, 2012). A product with high performance quality, increases the value of a product. The value of a product is furthermore positively influenced by the service that is delivered (Kotler & Keller, 2012). The price however, can both positively and negatively influence the value of a product. A high price will in most cases decrease the value, but for some exclusive and luxury goods, a high price increases the value. The exclusivity, which is of intangible nature, is than one of the most important determinants of the value of the product. For most normal goods however, the objective quality is the prime determinant of the value. Although intangible benefits can be important in determining the value of a product, in most cases it is still the tangible benefits and costs, the objective quality and the price.
Competition encourages a manufacturer to improve his products continually, and to offer a good service. In fact, competitive equipment constitutes one of the greatest external influences, which affect the cost, function, and appearance of a new design to a considerable extent. From the customer’s point of view, a new product must offer deci...
The shifting of the consumer’s taste of simple products to high quality branded products is not sudden. It grew out in the middle of the 20th century and the companies selling various products needed a new way to differentiate their products from the others giving it a unique identity.
Marketing and branding, two of the most common used words in the contemporary world, is closely linked to each other without doubts, but the importance of branding to successful marketing is enquired to measure in term of the question. In fact, various people have different ideas on marketing and branding. For most of people, or customers, the two are normally combined in their minds or even equal to each other. For example, people could raise Apple as the answer for both questions of "what is good branding" and "what is successful marketing". In fact, they are two separate topics on academic, and branding is just one of the numerous marketing activities apparently. However, the perception of consumers might be a good guide to answer the question.
There are many elements affecting to the success of a launching. The basic factor is to develop product that satisfies consumers’ demands and maintain the brand promise. However, consumers are not only looking for the quality of product but also concerning about the price, the promotion and so on.
The first thing that advertisements try to achieve is to capture costumers’ attention. When an ad fails to do this than it is not a successful ad. Advertisement fa...