Amber Franklin Advertising Planning Part 2 of final project Oct. 24 2015 Pret A Manger is a London based company that has successfully opened in 5 major countries the UK, USA, Hong Kong France and Shanghai. They owe their success to their conscious capitalism business plan and service with a smile. Pret A Manger as a product in the marketplace must be measured by the following factors history, competition, economy, standard of living, political environment, and technology. The original founders of Pret A Manger, which literally translates to “ready to eat” in French, were Julian Metcalfe and Sinclair Beecham. They came up with the revolutionary idea of fast food being fresh too. When they sold the company to Bridgepoint and Goldman Sachs …show more content…
One of the original owners, Julian Metcalfe states that, “When Pret started there was nothing else. So with Pret it was about preservative-free food. It was about how can we make food every day and get rid of it every night.” With companies like like Panera Bread, Cosi, Chipotle and Au Bon Pain they now have direct competition. Pret than differentiate itself using top notch customer service techniques. Pret is so consumer driven that they are consistently updating and perfecting their menu; "We have a very simple principle: If it doesn't take, we stop selling it”. Despite popular belief that fast food workers are unmotivated, Pret has manage to put that rumor to rest. The Pret employees greet consumers with a smile, pay attention to the consumer and perform speedy service. A New York Times coloumist states, “At some fast-food outlets in the city, cashiers might fling your cheeseburger across the counter, Frisbee-style. At Pret, they compliment your …show more content…
Restaurants are a major factor when speaking about the economy they generate jobs, money and tourist to the state. The economy is not as strong as it once was however, it is making a comeback especially for restaurant owners. The village voice ran an article entitle The Current State of The Restaurant Industry that states, “if you total up all the openings over the last decade, and subtract the paltry reported closings, you're likely to conclude that every storefront in the city is now a restaurant”. In New York State law requires restaurants to disclose the nutritional value of the products being sold. Pret A Manger practices disclosure of this information already, the packaging is also transparent the consumer can see exactly what they are getting. They take great measures to go green as much as possible. They only serve food that was made fresh that day, all of the leftovers are generously donated to the City Harvest a food service that feeds the homeless. Politically, Pret A Manger strives to always advocate and pioneer to create maintain an eco-friendly, socially responsible and healthy food
“wanting a restaurant for our friends to come in and eat and visit with us,” (Waffle House, 2005). Other mission statement includes quality food and quality conversation at reasonable prices along with treating workers like family. Founder, Joe Rogers Sr., described Waffle House’s manta as personalized, friendly service. To accomplish this, employees follow simple rules such as “to win friends, be one,” and “a smile makes the food taste better,” (Waffle House, 2005).
Zinczenko explains, “Where are consumers supposed to find alternatives? Drive down any thoroughfare in America, and I guarantee you’ll see one of our country’s more than 13,000 McDonald’s restaurants.” He continues, “Now, drive back up the block and try to find someplace to buy a grapefruit.” (Zinczenko 463). What’s the chances of finding a fruit stand rather than a fast food restaurant? In addition, consumers are not being informed on what exactly they are taking in. There are no calorie charts posted on the food, nor are there warning labels connected to it. Thus, the purchaser is becoming unhealthy and eventually obese. Zinczenko stated fast food restaurants, “Would do well to protect themselves, and their consumers, by providing the nutrition information people need to make informed choices about their products.” Furthermore, without warnings, there will consequently be a higher number of ill and obese
In today’s world even with the economy suffering and individual income declining, the food industry is still up and running. Chain restaurants, mom and pop establishments, and fast food restaurants that are learning to market their products cheaper and more reasonable to the consumer are still going strong in the United States. They are offering healthier meals due to the consumer wanting to become healthier. They have their ups and downs like any business but are learning to give the consumer what they need and desire. That is the way restaurants keep their customer happy, by buying products from company like Sysco, Gordon’s Food Service, (GFS), and other restaurant suppliers. However; Sysco is the number one supplier to restaurants and hospitals, making them the most profitable company in the world (Sysco.com, 2011).
Section 1: Typically, we need a well-balanced meal to give us the energy to do day-to-day tasks and sometimes we aren’t able to get home cooked meals that are healthy and nutritious on a daily basis, due to the reasons of perhaps low income or your mom not being able to have the time to cook. People rely on fast food, because it’s quicker and always very convenient for full-time workers or anyone in general who just want a quick meal. Eric Schlosser, author of Fast Food Nation argues that Americans should change their nutritional behaviors. In his book, Schlosser inspects the social and economic penalties of the processes of one specific section of the American food system: the fast food industry. Schlosser details the stages of the fast food production process, like the farms, the slaughterhouse and processing plant, and the fast food franchise itself. Schlosser uses his skill as a journalist to bring together appropriate historical developments and trends, illustrative statistics, and telling stories about the lives of industry participants. Schlosser is troubled by our nation’s fast-food habit and the reasons Schlosser sees fast food as a national plague have more to do with the pure presence of the stuff — the way it has penetrated almost every feature of our culture, altering “not only the American food, but also our landscape, economy, staff, and popular culture. This book is about fast food, the values it represents, and the world it has made," writes Eric Schlosser in the introduction of his book. His argument against fast food is based on the evidence that "the real price never appears on the menu." The "real price," according to Schlosser, varieties from destroying small business, scattering pathogenic germs, abusing wor...
The Panera Bread Company began in 1981 as Au Bon Pain Co., Inc. Founded by Ron Shaich and Louis Kane, the company thrived along the east coast of the United States and internationally throughout the 1980’s and 1990’s and became the dominant operator within the bakery-café category. In the early 1990’s, Saint Louis Bread company, a chain of 20 bakery-cafes were acquired by the Au Bon Pain Co. Following this purchase, the company redesigned the newly acquired company and increased unit volumes by 75%. This new concept was named Panera Bread. Top management chose to sell their previous bakery-café known as Au Bon Pain Co. due to the financial and managerial needs of Panera. In order for Panera to become the success top management visualized all resources needed to become available for Panera. Panera Bread is now the most successful bakery-café in the category in which there are currently 1,777 bakery-cafes in 45 states and in Ontario Canada (Panera Bread).
Do you believe that a law should be made to make a restaurant place food nutritional information on all menus? In my stance of opinion a restaurant should not be made to post nutritional information. Food should be enjoyed the way it is, and not everyone would read the post, therefore, it would take up that space for no reason. People should be allowed to run their restaurants the way they want them, and no different. If you ordered a healthy meal the price would be higher than a regular meal.
Panera Bread Company is a bakery-café that serves specialty sandwiches, gourmet soups, and sweet treats. The founders of Panera, Shaich and Kane, have consistently developed the company around a strategy of growth. The Shaich and Kane initially operated Au Bon Pain; a bakery served large urban areas. Seeking to extend into other markets, the pair obtained St. Louis Bread Company, seeing the benefits of acquiring an already established enterprise. The niche market that Au Bon Pain had enjoyed previously, had become a strategic weakness as it became limiting. The bakery-café culture developed in the St. Louis Bread Company was too costly to implement at the Au Bon Pain locations. Shaich, the remaining founder, sold Au Bon Pain which left no debt and cash reserves to expand the St. Louis Bread Company, known as Panera Bread Company outside the St. Louis area.
In the book Fast Food Nation: The Darks Side of the All-American Meal, Eric Schlosser claims that fast food impacts more than our eating habits, it impacts “…our economy, our culture, and our values”(3) . At the heart of Schlosser’s argument is that the entrepreneurial spirit —defined by hard work, innovation, and taking extraordinary risks— has nothing to do with the rise of the fast food empire and all its subsidiaries. In reality, the success of a fast food restaurant is contingent upon obtaining taxpayer money, avoiding government restraints, and indoctrinating its target audience from as young as possible. The resulting affordable, good-tasting, nostalgic, and addictive foods make it difficult to be reasonable about food choices, specifically in a fast food industry chiefly built by greedy executives.
Their close friend designed their well known logo. These men never thought of this small company to get large, they just thought of it as a small coffee shop. Out of all three men, Siegel was the only one that worked at it full time. The men depended on a man named Alfred Peet for their coffee beans but soon then started their own blends of coffee beans. Within a year of opening the first store, they were able to open a second store.
Subway effectively competes with burger chains and others that are in the fast-casual segment of the market. Including healthier meals into its menu and giving much attention to obesity and diabetes have supported consumers' choice for Subway (Tarantino, 2005). However, Subway has not been satisfied thus far; instead, more intensified efforts have been made to improve business during the dinner hour. Additional menu options have also been added to answer competitors' trends and to place more focus on the children's segment.
The P-O-L-C framework, has been a reoccurring topic in these case studies and has been used to describe management processes throughout the book. P-O-L-C stands for, planning, organizing, leading and controlling, which is an exceptional framework for companies to establish themselves and keep them afloat. The discussion in this case, Pret A Manger, involves the teamwork that Pret builds itself on. In 1986, Pret A Manger started planning their company with a vision and mission to provide healthy, inexpensive food while avoiding preservatives and chemicals, as well as establishing a well-oiled team structure. In the organizing section of the framework, Pret designed its company to be able to provide for their customers for a low price, but
Customers buy when they feel it is necessary giving them the upper hand on the industry. Bargaining power of suppliers: In the quick- service restaurant, the suppliers vary. They really do not rely distributors as large restaurants do. Threat of new substitutes: The restaurant industry is segmented into many parts: full service restaurants ($120 billion); quick- service restaurants ($110 billion); away-from-home managed institutions, examples: food services for schools and hospitals ($21 billion); and other food industries ($106 billion). (Marshall Jones, 1999). Rivalry among competi...
There has been exponential rise in the number of eateries in most of the towns worldwide. This is partly brought about by the ballooning urban population, as well as the emergence of working middle class population who find themselves tied up by work in the cities they reside.
Another point of reason I would like to argue about is fast-food restaurants are everywhere and it is difficult for one to find any alternatives. I would also like to ask of the consumers to look at it from another view. There are many choices available to consumers each day some can do harm, while othe...
Overall, a very clear market trend towards healthier food is prevalent. Diets, exercise programs and new restaurants have appeared in response, and many human interest sights have written articles observing this trend. Additionally, it seems that there is a willingness to pay more for food that is successfully branded as healthy. However, this does not guarantee success as the fast food burger market is already highly competitive, in addition to competing with other markets such as juice bars, ramen bars, and other fast food industries.