A professor I once had told our journalism class that as a strategic communicator we held a very valuable role in society. We are, according to this professor the caretakers of the powerful pen. This idea of actually being the powerful pen has impacted me throughout my journalism career and is reflected in my views of the obligation of a strategic communicator.
According to Power and the News Media by Teun A. van Dijk controlling the minds of the consumer is effective when "the media users do not realize the nature or the implications of such control and when they change their minds of their own free will, as when they accept news reports as true or journalistic opinions as legitimate or correct." This meaning that a consumer would not be aware of their own decision making due to the heavy influence from the media. I believe that media abuses this power on a very regular basis, not necessarily with malicious intent but instead with the hopes of better ratings or creating buzz for their audience.
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Many media professionals cite this case as an example of how the media took the law into their own hands and found Zimmerman guilty for racism in the eye of the public. Editor-in-chief of IVN News Shawn M. Griffiths wrote in response to the media's grasp on societal views that "the majority of Americans still rely on television news sources to stay informed, cable news stations have a responsibility to provide citizens with information they need, not just speculative conjecture just to boost ratings." This example would reflect that strategic communicators are not fulfilling their obligation to the public. By keeping the safety and well-being of their audience in mind during this trial the media could have largely helped to limit the amount of rioting and damage caused by race being the leading
In The Influencing Machine, Gladstone argues that the media focuses on putting out news that remotely threatens viewers. In the text she states, “emphasizing bad news is good business…world [seems] more dangerous…actually is.” It is good business considering that it keeps the audience on their toes and makes them think about what is going on. When you visit news sites or look at news stations
Jim Morrison, the lead singer of the music group “The Doors”, once said “Whoever controls the media, controls the mind” (Quotes About Media). After George Zimmerman fatally shot Trayvon Martin, the media decided to exercise that control. The media forced the state of Florida to bring charges against Zimmerman, misrepresent the facts in order to convince the public Zimmerman was guilty, and influence public opinion after the a verdict was reached.
In the article, it is apparent that Grisham supports the argument that the media is solely accountable for the crimes the defendants committed. He states
Public demands coverage of courts because they only watch parliament where laws are made but they are unaware of courts where the laws are developed. Similarly, the decisions taken in courts are as important, with respect to impact, as those taken in the parliament. Simon Bucks, Sky News associate editor, argues that opening up the courts is in the public interest. "It's about democracy and being able to report the only part of the democratic system that remains closed to the television." Bob Satchwell, executive director of the newspaper industry body the Society of Editors, which is backing the broadcasters' proposals, describes it as "turning a shaft of sunlight on what happens in court” (Robinson, 2011). But some believe that people such as rape victims could be mentally disturbed by the still-watching of the cameras, attracted directly towards them by the reporters in the court. In U.S. 1930s, the case of 1935 trial of Bruno Hauptmann for kidnapping and killing the infant son of Charles Lindbergh and O. J. Simpson case trial in 1995 are popular cases that suggest media coverage should not be
In “Reporting the News” by George C. Edwards III, Martin P. Wattenberg, and Robert L. Lineberry, the main idea is how the media determines what to air, where to get said stories that will air, how the media presents the news, and the medias effect on the general public. “Reporting The News” is a very strong and detailed article. The authors’ purpose is to inform the readers of what goes on in the news media. This can be inferred by the authors’ tone. The authors’ overall tone is critical of the topics that are covered. The tone can be determined by the authors’ strong use of transitions, specific examples, and phrases or words that indicate analysis. To summarize, first, the authors’ indicate that the media chooses its stories that will air
...plications, the public is able to share and obtain information before the morning newspaper is delivered. In addition, the media today continues to dramatize public events. Cases such as the Zimmerman Trial or foreign incidents in Ukraine remain headlines on news articles for months. Each source presents bias and influences its audience differently.
The phrase “the power of the press” is used often, but what exactly is the power of the press? Since the beginning of news reporting, it’s been known that what actually gets into the news reports is monitored and carefully picked by higher authorities. What isn’t widely known, however, is that the media can use specific wording and phrases that, on the surface, look like normal news coverage, but are actually a technique of the media to control the images people see and the words they hear and read. From this, people then form their ideals, but are these actually ideals of those people if the media from which they based them off of was controlled to begin with? It is the power of the press to control and manipulate the public’s ideals by what is released in the media.
The Power of the Media in Politics The mass media possesses a great deal of influence in society and politics in the United States. Newspapers, radio, magazines and television. are able to use their own judgment when reporting current events. The The power of the mass media is an asset to the government in some instances and a stumbling block in others. Recent technology and regulations related to The media have improved the means by which the public can get information.
There are two distinct sides to the debate of journalism, their journalists, and the consumers: traditional journalism and public journalism. In the current digital age there is a greater number of public journalism being practiced. However, journalists and their consumers run into several issues concerning that matter. To express more clearly, there are particular roles and characteristics in which journalism standards are being gauged.
The main aim of this report is to analyze the impacts of changes in the media concerning the societal and individual view of politics and politicians. The report also describes significant milestones in mass media since the year 1960 and examines the impact of mass media on how people think politically. The report then considers the effect of technological advancements in mass media and the effect on the results of elections. The use of mass media has increased over the last fifty years in that it is a primary medium through which supporters of various campaigners share their ideas and views concerning politicians and different political parties. Through social media, behaviors and performance of several activists have brought
"Freedom of the press is guaranteed only to those who own one." This quote by A.J. Liebling illustrates the reality of where the media stands in today's society. Over the past twenty years there has been an increase in power throughout the media with regard to politics. The media's original purpose was to inform the public of the relevant events that occurred around the world. The job of the media is to search out the truth and relay that news to the people. The media has the power to inform the people but often times the stories given to the public are distorted for one reason or another. Using slant and sensationalism, the media has begun to shape our views in society and the process by which we choose our leaders. There was once a time when the government used the media as a medium to influence voters, committees, communities etc. Recently, it has been the presidents of major media outlets that have not only exercised power over the public but also made their presences felt in government and in the halls of congress. When the word democracy is thrown about it usually has to do with the rights or original intentions for a group or organization. The first group intended to be influenced by the media was the informed voter. Political parties along with the government used a variety of media resources to persuade the voter or in effect receive a vote for their cause. Returning to the thought of ?democracy? the question is, what was the original intention of the media with relation to the theme of democracy and the informed voter? To analyze this thought thoroughly one must first grasp an understanding of the basic definition of democracy.
Everyone watches the news but does that mean we have to trust them? The media is known for giving us verified information that is usually observed and /or proven. Most people get their information about current events from the news media because it would be impossible to gather all the news themselves. Television news is extremely important in the United States because more people get their news from television broadcasts than from any other source. Print media is the oldest form of media but is very significant. It is known for just reporting more than any other source of media. Radio news was the best ways to broadcast news before the television but, people still listen to the radio every day. “If errors regularly occur in a publication, its reputation suffers in threaten the very existence of publication,” said journalist Maximilian Schafer. Nobody wants to read false publication when they deserve the truth. There are several types of media but false news would still get out to the society by one of these Medias. There have situations where the news told the public false information and got away with it.
Public relations practitioners are often described as an organization’s voice, positioning messages in the media to ensure the organization is perceived as beneficial, relevant, and credible. According to Zoch and Molleda (2006), this role is defined as “media relations” and is a pivotal aspect of the public relations profession. Two theoretical frameworks, agenda setting and framing are at the core of effective media engagement. Agenda setting is the process determining which social issues dominate public discourse, and framing is the way each issue is presented to the public (Dearing & Rogers, 1996; Hallahan, 1999). First, public relations practitioners use agenda setting to garner media coverage for its organization and its stakeholders
“Power is the ability to define reality and to have other people respond to your definition as if it were their own (Nobles).” People fail to see responsible journalism as a crisis because it is so convenient to have news media make up your mind for you. The foundation of our personal philosophies stems from irresponsible journalism through the major news sources we consume, the exposure to less responsible entertainment, and the biased reporting enforcing negative stereotypes.
The purpose of journalism is to report a story accurately; simply to tell it like it is. Over the past two decades, with increased tension over political and religious ideologies, the media’s original purpose is being lost. Yes, being well-informed remains an asset in the world today. Our now, globally-focused world will always value knowledge and awareness. With the television, internet, newspaper- all mediums of entertainment- available at the snap of a finger, we have non-stop access to news. One problem with this is the blatant bias of news networks. Every news source has a bias. Viewers typically recognize the platform of the major sources, therefore deterring them from certain networks. When reporters feed viewers the same opinion through different stories, the viewer isn’t getting a balanced intake in terms of overall understanding. In today’s society, viewers are truly at the mercy of what those in authority provide. Think of George Orwell’s 1984 where the all-powerful “Big Brother,” through “The Party” oversees every little piece of information that passes through the telescreen (along with everything that passes by the telescreen on the other end.) The citizens of Oceania are essentially clueless to the truth because they have no access to it. The television: typically a source of entertainment, transformed itself into an instrument for controlling. Yes, the modern technology is