Photography Business Research Paper

692 Words2 Pages

Photography is not only an art that gives pleasure to those who practice it. It is also a way to finance one's life with style and freedom. Whether you are starting as a hobbyist or earning a graduate degree in photography, you need a well-devised strategy to create a successful photography business.

Just like in any other sector, the photography business has many ambiguities and ordeals that you have to deal with. But perseverance and wise decision making will eventually enable you to monetize your talent and ability. A goal that when achieved, allows you occupy your time with something that gives you pleasure: helping people to immortalize moments through the photographic lens.

For many this is a hard task because not everyone has the guts, …show more content…

Customers always expect to find the right photographer for the job, and there's no shortage of competition. Opportunities are short-lived and demand changes at the rhythm of events. By specializing in a niche, you'll be able to build experience, skill and reputation much faster than you would in a no man's land. This, in turn, means that your chances of success will be considerably greater. Bear in mind that the decision at this step will determine many of the aspects of your business: business model, equipment, schedules, studio, charge rate, among other things. So the best way to start a business, is to make it rely on something that you're very good …show more content…

No matter what type of photography business you want to start, you need an online means to promote yourself and share your work with prospective clients (who may come from Facebook, Google, or other online sources). Create a blog or website for your professional photography business, build a portfolio of images displaying your talent and showcase them in your blog or website. Spread the word via social networks and other means. Potential clients will notice your presence, marvel at your photographic talent and crave for your service. Stay tuned to the question "communication": keep a pack of cards (with your blog/website address and phone number) on hand to distribute to clients.

Set Your Price

Without an established reputation as a photographer, it is recommended to start with a reasonable charge rate for the clients. The price per piece varies with the type of photography and the minimum number of images. The price of your photographic works can vary wildly because it depends on several factors. The price per piece should vary with the type of photography and the minimum number of images. Sometimes, the time spent in the treatment of photographs may also require a price per hour.

It is important to be assertive with prices because margins in this market are not huge and the renovation costs of photographic equipment must be accounted for. Keep a specific value serving as a reference for new

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