Distracted driving caused by cell phone use can often lead to injury or death. There were 6,000 deaths and half a million injuries in one year from distracted driving. According to the advertisement, a cell phone is just as deadly as a gun. The goal of the ad makers is to try and stop cell phone use while driving on the road. The ad makers have certain problems while trying to convey their message to a primarily young audience. The first is that many young teen drivers don’t believe that the accident or crash will ever happen to them. Another problem facing the ad makers is that this idea they are presenting seems to be a very old one, and young teens have become very desensitized, because they’ve heard the speech or seen the ad so many times, …show more content…
The revolver and the giant bloodstain are definitely enough to get the attention of the audience even if it is only for a brief moment. The image to the left of the cell phone displays a black gun; this suggests already that there is some sort of danger involved in the actions a young man or women is taking. Also the title “Russian Roulette” suggests that there is a risk involved in the action you are taking. However, the action you are risking could be deadly and not taken lightly, just as in “Russian Roulette.” To the right of the gun is a cell and behind there is blood splattered behind it. The primary color in the image is red, which is the blood behind the phone. Immediately, you get the impression that your cell phone could be extremely deadly if not handled properly. Somehow, your cell phone can lead to a lot of blood, or even death. To a young audience with a short attention span the fear is instilled quickly, which may benefit the ad
Over the past two decades the use of cell phones has grown significantly and statistic from the past two years have proven that driving while on the phone or texting is becoming one of the leading causes of traffic accidents today. In 2011, a survey of more than 2800 American adults revealed that even thought they know that using a cell phone or texting while driving is distracting, they do it anyway, and teens surveyed admit that texting while driving is their number one distraction. "Each year, 21% of fatal car crashes involving teenagers between the ages of 16 and 19 were the result of cell phone usage. This result has been expected to grow as much as 4% ...
Who is a better driver - teenagers or adults? Who is more responsible while driving? Many people would say an adult, but that is not always the case. Everyone gets distracted at some point while they are driving, even if they do not admit it. The age of a person, what gender they are, or what race they are does not matter, they have probably driven distracted. AT&T is the company who created “The Unseen - It Can Wait” ad which is about distracted driving, specifically, texting and driving. Most people consider this a sad, emotional commercial trying to get people to think about their actions and not text while driving, but there is more to this ad. AT&T is a company who makes and sells phones so it is unusual how they made this ad since the ad is saying do not text and drive. AT&T made this ad to show what their values and beliefs are which, is safety. Before readers may realize texting while driving is dangerous; however, after taking a closer look, they will see AT&T’s values and how they target ‘responsible’ adults or parents.
The cell phone provider known as AT&T has produced several commercials to show the dangers of texting and driving. These are designed to grab people’s attention and to touch them in a small place in there heart to the point that they no longer feel the need to pick up their phone in the car. They stress over and over the dangers of reading just one text. There have even been safety precautions placed in teens vehicles that record them as well as the road while they are driving to catch any of this distracted behavior. As Americans have seen an increase in the amount of texting and driving there have been several of the 50 states that have put laws in place to help try and put a reduction on the amount of fatalities. The devastating part about this kind of distraction is that nearly every person that has owned a cell phone has picked it up at some point while they are driving to make a phone call or send a quick text. They have seen the commercials and they know the hurt that it has caused many families loosing someone they love, but we still to do it anyways. It’s so easy to tell yourself “It’s just one quick text, I will be fine.” At some point we need to realize this is not
In a viral media Public Service Announcement released ......... called “Distracted Driving,” AT&T, a billion dollar phone company, accentuates the dangers of texting while driving and what it can result in. This PSA was originally aired on their very own itcanwait website. However, the video was shared on youtube to target the young audience that logs on everyday. To accomplish the goal of stopping people from multitasking with their cellular device behind the wheel, AT&T has a young woman talking about how her life changed within a matter of seconds because of a distracted driver. This emotional connection makes the audience think how much danger they are putting not only their lives in, but also innocent lives as well.
There are approximately 5,400 deaths per year that are linked to distracted driving, and thousands more were injured. (U.S. Department of Labor). Those fatalities are our neighbors, close friends, and even family. How can we prevent this from being so prominent? How can we make the roads a safe place to be again? These questions have many different answers, but many prove to be un-effective. I believe that the best and only way to resolve this issue is to implement tougher laws on cell-phone use in vehicles, and educate our youth to the best of our abilities on the dangers of distracted driving.
Distracted driving something that is known too well, and can been seen on a day to day basis on the road. But what is the underlining cause, and biggest reason for the negative impact of distracted driving. The conversation addresses the issue of DD (distracted driving), convey that adults and teens need to educate themselves about distracted driving. To inform adults and teens, 3 main points will be addressed in this paper, what is counts as distracted driving, what is the culture of entitlement, and lastly address some data.
Buzz; Buzz. *teen picks up phone* next thing you know the family is planning the teens funeral or trying to figure out they are going to pay for the hospital bills. Many people could argue that the texting and driving law should be for everyone, this includes adults and elderly people. I believe that the law should only include teenagers because it effects them at such a young age. It will train their brain not to pick up that phone every time it goes off. Almost every teen now and days grew up with a phone, thee adults however did not. Teens are so us to just picking up their phone whenever it goes off. Adults should know better not to text and drive, they shouldn’t need a law that states not to text and drive, teens however they need that
There is a current social issue that is killing many people today: texting and driving. It is very tempting to immediately check your phone when it notifies you when you receive a text message. Ignoring the sound of your phone while driving is very important for safe driving. It is not only affecting one person, it also affects the area or people around you. I believe texting and driving should be illegal because there has been many accidents due to this distraction.
I rear ended a car due to the action of distracted driving. Distractions while driving can include anything from the use of social media on a cellular phone, messing with a navigation system, brushing one's hair, speaking to the passengers, or eating a big mac. In my situation, I was toying with the music in my car. I was dissatisfied with the current song so I decided to switch it up. I was at a stoplight so at the time I thought it would be okay for me to change the song. But within the timespan of a blink of an eye, my foot went off the brake and I rear-ended the car in front of me. I was following the car way too closely so by the time I realized my foot had wavered I already made a mark on the car ahead of me. I wanted to fist bump to
When a person dies in an accident or become disable because of an accident, it is not only a single life will be effected by a preventive accident, it is about the emotional connection to those life of so many life who will be suffering because of the devastating accident. According to the U.S. Center for Disease Control and Prevention, “In 2013, 2,163 teens in the United States ages 16–19 were killed and 243,243 were treated in emergency departments for injuries suffered in motor vehicle crashes.1 That means that six teens ages 16–19 died every day from motor vehicle injuries”(CDC). Today alarming numbers of teens are dying not because of drugs, not even from drinking and driving, but because of the accident which could have prevented. Today smartphone is gaining popularity on all ages, particularly among the teenagers, and these smartphone also fueled teens who were already engaging on phone while driving. Report published from American Psychological Association that, parents are having a direct role on distracting their kids while they were driving. Forty three percent of teens said that they talk to their parent while driving and another twenty six percent of teen text. ( in need intext citation )If we have so many data and research that are saying loud about the fatality number on distraction teens while driving, why parents are forcing their kids to die. According to the National Highway Traffic Administrations year 2011 report, teenager from age fifteen to nineteen years make ten percent of all drivers who involve in a fetal crash who were distracted while operation moto vehicle; most of them were using a cell phone (NHTSA 2015), we have to acknowledge the risk of our decision and that five seconds of time spending off of road to read a massage will cost a life and
The intended audience that this advertisement is trying to address is for all those that are driving no matter who you are and how long you have been driving for. This is because no matter what, distracted driving is still illegal and dangerous to everyone. It is also responsible for peers of young drivers and teenagers to educate them and allow them to realize how dangerous distracted driving is before it is too late. According to statistics from edgarsyndar.com, about 32.8% high school students nationwide use their devices while driving and 12% of them were involved in fatal car accidents. In 2013, about 8 teens died per day in car accidents worldwide.
Not only does it put the driver of the car in danger, but it also puts the passengers and the surrounding cars at risk. Using a cell phone while driving has been proven to be just as dangerous as driving under the influence. At any given moment during the day, around 800,000 people are driving cars while using a hand-held device, which unfortunately puts everyone else at risk of a car crash. In the recent year, 21% of fatal car crashes involved the use of a cellular device (Prof. David J. Hanson, 1997-2015). Unfortunately, humans, especially teenagers, cannot put down their cell phones while they drive due to the many notifications they receive. They are addicted. This points back to how the cell phones are affecting the mental health of humans. In 2007, Bailey Goodman, a seventeen-year-old, was killed along with four of her friends in a car accident. Goodman
One of the major cell phone companies AT&T, has had enormous success in launching its “It Can Wait” campaign.AT&T is using its campaign to show ttenagers the damaging effects of texting and driving and what it can do to everyone around. Texting and driving should be tied into the school systems learning guidelines as most teenagers think that texting and driving is not as big of a deal as it seems to be. In a study done by() results showed that thirteen percent of drivers age eighteen to twenty involved in car accidents admitted to being on their phones at the time of the crash. And seventy seven percent of teenagers say they are somewhat confident in that they can text and drive safely. This should be a a major eye opener to all members of society. The new generation has very little real world experience in how texting and driving can really affect them and their
In today’s society, texting and driving have become an issue. Many teens and adults, have formed a habit of using their cell phones while driving. Texting while driving can be very distracting, which can cause many accidents to happen. In trying to prevent this, new laws have been passed, making the use of cell phones while operating a car, illegal. However, too many people do not respect this law. People should stop getting distracted while driving because texting while driving is taking people’s attention on the road, accidents are getting higher and is comparable to drunk driving.
In the late 1900’s a massive trend took over America. Smoking became a huge hit especially among teenagers. It was cool, and those that smoked sat at the top of the social ladder in high schools across America. The success of smoking and its popularity among teenagers was due to the public perception about smoking. At the time of its success, the public perception was wildly positive. There were claims that smoking had great effects on individual health and that there were no negative side effects. There is nothing more telling about the American perception of smoking than the movie Grease, where the nice girl becomes queen of the school after a lifestyle change that includes the addition of smoking. However, America has changed. Americans