AT & T: The Pros And Cons Of Texting And Driving

1125 Words5 Pages
Who is a better driver - teenagers or adults? Who is more responsible while driving? Many people would say an adult, but that is not always the case. Everyone gets distracted at some point while they are driving, even if they do not admit it. The age of a person, what gender they are, or what race they are does not matter, they have probably driven distracted. AT&T is the company who created “The Unseen - It Can Wait” ad which is about distracted driving, specifically, texting and driving. Most people consider this a sad, emotional commercial trying to get people to think about their actions and not text while driving, but there is more to this ad. AT&T is a company who makes and sells phones so it is unusual how they made this ad since the ad is saying do not text and drive. AT&T made this ad to show what their values and beliefs are which, is safety. Before readers may realize texting while driving is dangerous; however, after taking a closer look, they will see AT&T’s values and how they target ‘responsible’ adults or parents. AT&T’s “The Unseen - It Can Wait” ad starts off with a…show more content…
The ad is focused on texting and driving and how that is never okay. When most people see people who get hurt in an accident that involves texting and driving, they usually think the people in the car are the only ones harmed, but the AT&T ad, “The Unseen – It Can Wait” shows otherwise. In this ad the person who gets hurt is the little boy who is chasing after his soccer ball on the road; he is not even in the car. The man says he would never text and drive while there was a kid in the car, but what this ad makes you see is it does not matter if the kid is in the car or not because it does not just affect the people in the car, it affects everyone around. AT&T is showing their customers that from the minute they get into their cars people’s lives are at risk not just at the moment they take their eyes off the
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