Personal Narrative-It's Time To Purchase My First Car

646 Words2 Pages

When I turned twenty-two I was excited to purchase my first car, I had been saving for 5 years in order to obtain the car of my dreams. I knew exactly what I wanted, all the “bells and whistles”, and I knew exactly what I was willing to pay and not a penny more. I thought I had a strong knowledge of the sales and pricing of the particular car I was hoping to buy, because I had done my research for weeks browsing and comparing the Sunday car ads. I was assured that my knowledge of the sales would get me a fair price and a great deal. However, my overconfidence and naivety, in the “creepy” sales tactics used by the dealership, made me unaware of the three hour nightmare that was about to ensue; leaving me brokenhearted, angry and vowing to never step foot on a car lot again. The moment I walked onto the car lot the aggressive sales men swarmed me like a pack of wolves, perceiving me as an easy prey; the young naïve girl to whom they would make their next big …show more content…

Perhaps the compliancy factor did not convince me to buy a car that day, because I didn’t feel obligated to buy the car; the car sales men were very rude and were clearly trying to take advantage of me. According to Cialdini, Cacioppo, Bassett, and Miller research shows that the these compliance strategies are a great tool for increasing profitable sales and for influencing our social behaviors, because people instinctively feel a sense of commitment and obligation to the products and the people they like (1978). For instance, when we ask a friend for a favor, we feel the need to reciprocate, because people want to be helpful. There is also a great importance of social compliancy in groups and to authority. All these social influences have an impact on how we respond to others requests, having an important impact on our behavior. (Meyer,

Open Document