Chevrolet Advertising
analytical Essay
1057 words
Missing Figures/Works Cited
Genuine Chevrolet
Advertisers create ads in magazines to catch the eyes of readers and encourage them to want to buy the product. Each advertisement includes claims, warrants, and supports, which make the advertisements attractive. For example, in the attached advertisement for Chevrolet Cavalier, each of these ideas used, makes the reader want to go out and buy this car. In the advertisement, there are many catchy phrases and pictures which make the car look very desirable. Furthermore, the general nature of a magazine such as "People," where the ad is found, it attracts people of all types. As displayed in the Chevrolet advertisements, claims, warrants, and supports are used to attract people of all types.
Claims in the advertisements are used to try and get people of all types to notice, admire, and eventually go out and buy this car. There are three different types of claims: policy, fact, and value. The claims of policy in this advertisement are similar to most claims of policy in ads, which are, "buy this product." The claims of policy are created by the pretty picture on the opposite side of the page, and the writing on the ad. In the picture, the pretty mountains and bright sun look very inviting to someone who needs sometime to relax. By the desire to have free time, the busy worker will think that the car will get them some free time. Then, they will want to buy the car. The writing includes lines such as, "Finally. After working for what seems like forever, you have some time to yourself." Although this quote really does not have much to do with the car, it attracts the reader who may want some free time. The claims of fact include the statements about how many miles the car can go before needing a tune up and how it fits a low budget. These kinds of claims can attract people of all kinds, mainly people looking to spend little on a car for themselves or for their children. The claims of value state that this car can take you wherever you want, and that "even though going out during your free time may cost a lot, getting there won't." From these examples of claims of policy, fact, and value, the car looks very attractive to a reader.
In this essay, the author
- Explains that advertisers create ads in magazines to catch the eyes of readers and encourage them to want to buy the product.
- Explains the three types of claims in the advertisements: policy, fact, and value.
- Explains that consumers can be attracted to a product by the use of warrants, which are in the picture and name brand of the car.
- Explains that advertisers create ads in magazines to catch the eyes of readers and encourage them to want to buy the product.
- Explains the three types of claims in the advertisements: policy, fact, and value.
- Explains that consumers can be attracted to a product by the use of warrants, which are in the picture and name brand of the car.
- Analyzes how the advertisement has factual and statistical supports, such as mileage, maintenance, and reliability data, to help convince the reader to buy the car.
- Analyzes how the persuasive elements- claims, warrants, and supports, help to attract readers to certain advertisements. the producers of each ad know what magazines to put their ads in based on what type it is.
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- Explains that advertisements are all around us. organizations and marketers are applying different types of advertisements to attract more consumers to increase the product or service sales.
- Explains that bangladesh has one of the emerging markets in asia, which is why advertisement industry has much potential in this country.
- Explains that the study that we tried to conduct is feasible with our field of education and can contribute to the society, businesses as a whole if it can be done correctly.
- Explains that this research is done to find out the importance of advertising and promotions of consumer products.
- Explains that this research is to increase the knowledge of advertising and the implications of it focusing consumers.
- Opines that this research will increase the competency of doing well in advertising field as a professional.
- Explains that this research is to increase the knowledge on consumer behavior and attitude towards a product after influenced by advertisements.
- Explains that by doing this research as a marketing student we are able to know the current conditions of advertisements and consumer attitudes in bangladesh's market.
- Explains that this research can be helpful to students of business administration to collect information from this thesis.
- Explains that students can use this journal as a reference journal for their research purpose or use it for further investigation.
- Explains that this research includes information about advertising industry and consumer behavior which can be collected and read to improve the academic knowledge.
- Opines that if it is worth, this research paper can be stored in the archive or library as a record and future use.
- Explains that this research has analytical findings on the impact of advertisements on consumer behavior which can be a statistical representation to the students of related subject.
- Describes the factors of advertisements that are responsible for changing or influencing consumers’ buying decisions.
- Describes the current conditions of the advertisement industry in bangladesh and the type of response these advertisements are getting from consumers.
- Describes the factors of advertisements that are responsible for changing or influencing consumers' buying decisions.
- Aims to find out what perceptions consumers are holding about a product when they watch advertisements.
- Explains that they will conduct their study broadly in dhaka city especially in gulshan and banani area as their respondents are the bangladeshi consumers.
- Explains that they want to collect information based on consumer perception and their saying about the influence of advertisements regarding their buying behavior.
- Opines that they will try to get help from private organizations such as channel i which can provide us with information on advertising industry in bangladesh.
- Explains that this research's survey will not cover the geographical area outside of dhaka because of the budget limitations and limited time frame.
- Explains that indian consumers are influenced by different methods of advertisements, such as television, refrigerator, air conditioner, and food products.
- Explains the contribution of advertising agencies in bangladesh for making ads and promotions to increase the sales of consumer products.
- Explains that product launch features, marketing strategies and positioning strategies are made under the influence of consumer buying trends.
- Explains that advertising carries conscious messages and information to the target people, but it can be used to increase social awareness.
- Explains that product features and services are the most important factors while doing an advertisement campaign. advertising is a subset of promotion mix which is one of the 4ps in the marketing mix.
- Opines that age barriers are vital to understanding the advertisements of a product, as many products marketed to children are not healthful and promote obesity.
- Explains that the girl teenagers are more attracted toward tv advertisements featuring celebrities, children or jingles, while purchasing cosmetics, toiletries, stationary, gifts and cards.
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