PETA's Anti Milk Campaign
The People for the Ethical Treatment of Animals (PETA), an international organization dedicated to protecting the rights of all animals, have begun a crusade trying to persuade college students to cut back on their milk consumption and take up drinking a healthier alternative, beer. PETA is the largest animal rights group in the world and works under the principle that "animals are not ours to eat, wear, experiment on, or use for entertainment". They primarily focus their attention to alleviate the suffering of animals on factory farms, in laboratories, in the fur trade, and in the entertainment industry.
A new study released by PETA shows that beer is comparatively better nutritionally than milk. Beer has no saturated fat while milk is simply loaded with it. Milk contains high levels of cholesterol while beer has none. Beer has a small amount of fiber in every cup but milk does not contain any. It has become an increasing problem with milk that the cows used are fed antibiotics and pesticides, which contaminate the milk produced. Beer is pesticide and antibiotic free.
The Internet site, www.Milksucks.com, houses PETA's controversial campaign urging students to give up dairy and adopt beer as a more suitable alternative. They recently retired the slogan, which was generating negative attention, and have now shifted the focus to appeal to student's compassion for animals. The "Got Beer?" campaign was a huge hit with college students. Over 41,000 Internet surfers visited the site in just 36 hours.
PETA is not actually trying to get college students to drink more beer than they already do. They are suggesting that milk is such a horrible beverage that even beer is a better alternative. One myth that PETA tries to dispel is that milk is an acceptable source of calcium. In actuality, milk and dairy products may cause osteoporosis, not prevent it. The high-animal protein content in milk leaches calcium from the body. In the United States, Norway and Sweden where people consume the most dairy products, women have the highest rates of osteoporosis in the world. China and Japan are virtually osteoporosis free because dairy products are not part of the culture. The average female American dairy-drinker will have lost 35 percent of the original bone density throughout her lifetime while the average female American vegetarian will have lost only 18 percent.
Upon first receiving this assignment I was honestly not sure what I would do it on. Then I remember a very well done commercial from 2006. If you’re not sure what commercial I am referencing it is the ASPCA commercial with all the injured animals and "arms of an angel" playing in the background; furthermore, Sarah McLachlan voices over and stars in the commercial. The commercial does a good job of appealing to animal lovers sense of emotion (Pathos) through the photos and videos of helpless and beaten animals. Sarah McLachlan also appeals to animal lovers through the fact that she has been a longtime supporter of the ASPCA (Ethos). Also, the video includes statistics that can easily be proven these statistics help to support the commercials cause (logos). Finally, the commercial itself appeared on television which is a great medium to get a message across; in addition, this commercial is valid in any year and will always appeal to a
... a topic of interest and if done tastefully, can be very persuasive. Many of PETA’s ad campaigns are related to sexuality, violence, discrimination against how people look, and the dominance over women. There are many pro-vegetarian and pro-vegan ads that do not degrade women and still are persuasive. Based on Kilbourne’s argumentative points, PETA ads are inappropriate and violent. Although many ads are degrading to women, some ads for vegetarianism are family friendly and are acceptable for publishing.
“Every day in America, another 27 people die as a result of drunk driving crashes” (MADD). Budweiser, one of the first national beer brands founded in America, is currently the number three beer brand in the United States. In their “Friends are Waiting” commercial, the viewers see the emotional connection between an affectionate owner and his playful dog. This commercial mainly targets young adults because it is more likely for them to go out and drink. By using these rhetorical appeals: ethos, pathos, and logos; the Budweiser team persuades the readers to always come back home because someone is waiting.
The campaign against Whole Foods and Chipotle for allowing factory farm to continue that killing of animals is what ‘Direct Action Everywhere’ is fighting against to inform the general population that there is an issue with “humanely” killing animals for consumption. Direct Action Everywhere’s is an organization whose “mission is to empower activists to take strong and confident action wherever animas are being denigrated, enslaved, or killed, and create a world where animals liberation is a reality.”
In February 2015 Budweiser released an infamous Super Bowl commercial called Lost Puppy, this commercial was meant to hit home for a lot of people, and not only beer drinkers. With Budweiser being a beer company they generally have a certain amount of people that are legally allowed to consume their product so, they had to branch out and create a commercial that would appeal to a bigger audience of people. With that being said they did a great job on picking an audience with such a wide variety of people, because who doesn’t love animals? The commercial refrains from using words, and instead holds the viewer’s emotions through its strong visuals, and sends them on a rollercoaster ride full of love, sadness, happiness, and fear. This rollercoaster of emotion uses
Breeding sows are confined in gestation stalls, pigs have their tails cut off without anesthesia, calves are tethered by their necks in veal crates, and egg-laying hens are debeaked and kept in cages too small to spread their wings in; in a factory farm, animals are treated as commodities. This vivid imagery depicts the facts pertaining to animals. The search for solutions has focused on two paths; one reforming the system and instituting more humane standards, and the second promoting veganism so that fewer animals are bred, nurtured, and slaughtered. While few animal activists disagree with promoting veganism, some believe that campaigning for reforms, and humane labeling is counter-productive. Humane standards can either be required by law, or instituted voluntarily by farmers. Farmers who voluntarily agree to higher humane standards are either opposed to factory farming, or are trying to appeal to consumers who prefer meat from humanely raised and slaughtered animals. There is no single definition of “humane meat,” and many animal activists would say that the term is an oxymoron. Different meat producers and organizations have their own humane standards by which they abide. Humane standards might include larger cages, no cages, natural feed, less painful methods of slaughter, or prohibition of practices such as tail docking or debeaking. In some cases, campaigns target retailers or restaurants instead of the actual producers, and pressure the companies to purchase animal products only from producers who raise the animals according to certain voluntary standards. Societies individuality is split by advocates and opponents; is there a fine line between truth and falsehood, or is animal slaughter for diet always inhumane?
Now, when considering one wants to prevent or treat Osteoporosis, it does not mean to cut yourself off of foods with small portions or extreme dieting. It is a common misconception that when a person wants to be healthy they must eat in smaller portions, and while this does have some truth, one must consider when it comes to eating healthy, it means to eat healthy by adding nutritious portions of fruits, vegetables, protein, carbs, and of course, calcium intake for the bones in one’s diet. Also, one must not deprive themselves of having a “cheat day” once a week with chips and candy. But it is a good start to begin adding calcium fortified foods and supplements, such as milk. People should at least aim for 1,000 to 1,200 milligrams a day of calcium. Low-fat cheese, milk, yogurt, orange juice, graham crackers, and calcium supplements are a beneficial contribution in accessing calcium to the body (Vander, 2003). Of course, Osteoporosis develops during old age, due to the gradual decline in exercising, calcium in bones, and weight loss. However, Osteoporosis is also genetically found in some people with a long history of family members who have had bone fractures. Also, many factors affect and can cause Osteoporosis and one of them is smoking. Because smokers have poor lungs, it can be difficult to exercise. Another is not going out too much,
PETA is arguably the largest animals’ rights organization in the world with more than 5 million members and supporters. They go further to say they are against the use of animals in food, clothing, research, and entertainment industries and claim to spread their message through public education, cruelty investigations, research, animal rescue, legislation, special events, celebrity involvement, and protest campaigns. This is all according to their website of course; however, a deeper look reveals another meaning filled with hypocrisy, deceit, terror, and greed.
Since the beginning of time, people have been drinking milk. Even today you will find a gallon of milk in almost every refrigerator in America. Milk is, and has always been, a staple of our diet. Because it contains essential proteins, carbohydrates, fats, minerals and vitamins, milk is considered one of nature's perfect foods. Unfortunately, throughout the last century milk has been subjected to many forms of modern processing practices, which deprive milk from many of its natural qualities and benefits. Therefore many essential vitamins and enzymes are lost. Processing milk has altered one of nature’s perfect foods and changed it into something nature did not intend. Because of the abundant health benefits in raw milk, this report will explain why it should be made legal for consumers to buy throughout the United States.
This theme song to a popular cartoon is a farce dealing with experiments carried out on animals. In the cartoon one mouse is made very smart and wants to take over the world while the other is clearly not as smart. While the cartoon makes jokes, the reality is that mice and other animals re being used for medical tests every day. For some people this testing brings up ethical questions. One of the biggest questions: is it really necessary to take the lives of animals in the name of science and for the betterment of humanity? For animal rights activists, like People for the Ethical Treatment of Animals (PETA), the answer is no. PETA pressures labs into halting experiments because they believe that animals are not to be used by humans for "food, clothing, entertainment, or to experiment on" (People for the Ethical Treatment of Animals 1). Its stance is that any testing is painful, inhumane, and unnecessary when alternatives are available. The PETA website says that "animals, like humans, have interests that cannot be sacrificed or traded away simply because it might benefit others." (People for the Ethical Treatment of Animals 2-3). Essentially, PETA is of the opinion that animals and humans should have identical rights. In their press releases PETA puts out pictures of rabbits with open flesh wounds and dogs with rashes on their skins--all in an attempt to disgust people into sympathy for their cause. In actuality the number of lab animals used has been cut in half in the last 25 years (James-Enger 254). Of the animals used, 90 percent are rats and mice (James-Enger 1). Moreover, 11 million animals die each year in animal shelters (Americans for Medical Progress 2) and an astounding 95 percent ...
In his Meditations, Rene Descartes argues that animals are purely physical entities, having no mental or spiritual substance. Thus, Descartes concludes, animals can’t reason, think, feel pain or suffer. Animals, are mere machines with no consciousness. Use the Internet to explore the issue of animal rights. Investigate the legacy left by Rene Descartes concerning the moral status of animals.
animals. If they keep the animals, then the animal will be treated as a pet or
...f dairy products. Dairy products are a rich source of calcium and Vitamin D. Maintaining adequate calcium stores may prevent me from contracting osteoporosis as I age.
Animals have their own rights as do to humans and we should respect that and give them the same respect we give each other. Animals deserve to be given those same basic rights as humans. All humans are considered equal and ethical principles and legal statutes should protect the rights of animals to live according to their own nature and remain free from exploitation. This paper is going to argue that animals deserve to have the same rights as humans and therefore, we don’t have the right to kill or harm them in any way. The premises are the following: animals are living things thus they are valuable sentient beings, animals have feeling just like humans, and animals feel pain therefore animal suffering is wrong. 2 sources I will be using for my research are “The Fight for Animal Rights” by Jamie Aronson, an article that presents an argument in favour of animal rights. It also discusses the counter argument – opponents of animal rights argue that animals have less value than humans, and as a result, are undeserving of rights. Also I will be using “Animal Liberation” by Peter Singer. This book shows many aspects; that all animals are equal is the first argument or why the ethical principle on which human equality rests requires us to extend equal consideration to animals too.
PETA deals with many animal rights issues, some including fair treatment to animals in movies and entertainment, such as Khartoum. PETA is a non-profit organization with a purpose of getting better treatment for animals. The organization has uncovered many illegal projects, which harm animals in doing so. In 1981, PETA uncovered the abuse of animals in laboratories and experiments, which launched the Silver Springs monkeys case. In this experiment, Dr. Edward Taub was cutting major nerves in the arms of monkeys, and teaching them how to use the paralyzed arm. While people argued that this experiment had no value to it, Taub did app...