PETA's Anti Milk Campaign

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PETA's Anti Milk Campaign The People for the Ethical Treatment of Animals (PETA), an international organization dedicated to protecting the rights of all animals, have begun a crusade trying to persuade college students to cut back on their milk consumption and take up drinking a healthier alternative, beer. PETA is the largest animal rights group in the world and works under the principle that "animals are not ours to eat, wear, experiment on, or use for entertainment". They primarily focus their attention to alleviate the suffering of animals on factory farms, in laboratories, in the fur trade, and in the entertainment industry. A new study released by PETA shows that beer is comparatively better nutritionally than milk. Beer has no saturated fat while milk is simply loaded with it. Milk contains high levels of cholesterol while beer has none. Beer has a small amount of fiber in every cup but milk does not contain any. It has become an increasing problem with milk that the cows used are fed antibiotics and pesticides, which contaminate the milk produced. Beer is pesticide and antibiotic free. The Internet site, www.Milksucks.com, houses PETA's controversial campaign urging students to give up dairy and adopt beer as a more suitable alternative. They recently retired the slogan, which was generating negative attention, and have now shifted the focus to appeal to student's compassion for animals. The "Got Beer?" campaign was a huge hit with college students. Over 41,000 Internet surfers visited the site in just 36 hours. PETA is not actually trying to get college students to drink more beer than they already do. They are suggesting that milk is such a horrible beverage that even beer is a better alternative. One myth that PETA tries to dispel is that milk is an acceptable source of calcium. In actuality, milk and dairy products may cause osteoporosis, not prevent it. The high-animal protein content in milk leaches calcium from the body. In the United States, Norway and Sweden where people consume the most dairy products, women have the highest rates of osteoporosis in the world. China and Japan are virtually osteoporosis free because dairy products are not part of the culture. The average female American dairy-drinker will have lost 35 percent of the original bone density throughout her lifetime while the average female American vegetarian will have lost only 18 percent.

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