2. The case- Introduction In this assignment, there is presented a critical evaluation of the marketing mix of Olympia Electronics, a Greek company that is activated in the sector of electronic safety and security systems and the analysis, based on the 4Ps, is focused on a specific product, the luminaire GR-2000 in the Greek market. 2.1 Olympia Electronics- Company Presentation Olympia Electronics is a Greek company founded in 1979 and is active in developing innovative electronic safety and security systems by using state of the art technology and is the dominant Greek enterprise in the safety and security industry. The company employs 165 people and the 10% of them are part of the Research and Development department. Olympia Electronics' …show more content…
Figure 3.1: The luminaire GR-2000 First of all, this luminaire has a very thin profile (according to its manufacturer is the thinnest in the world) and uses LEDs instead of fluorescent lamps. The user has the ability to change function from maintained to non- maintained or vice versa, whenever desired. Figure 3.2: The design of GR-2000 The product has a light sensor to select the activate it or not, when it is connected to the mains power supply, if there is adequate lighting in the area. It has high autonomy, up to seven hours, it is self- testing and also it is easy in installation. There is a remote control accompanying in order to control dimming and other functions. The luminaire GR-2000 has a color packaging with all the product details written on it and it is available in 2 colors. This is the first attempt of Olympia Electronics to design a luminaire in more than one colors, usually the luminaires’ moulds that produces have only one color. In this case the customers have the opportunity to chose between 3 colors for the spare parts of the product: silver, gold and white, which are enclosed in the product’s
For new or retrofit construction, every choice can lead to energy savings; energy that is derived primarily from fossil fuels. The typical household LED replacement for a 60w light lasts about 50,000 hours. Pretending that an incandescent could also last that long, it would consume about 3,000 kilowatt-hours (kWh) of energy whereas the LE...
“LED stands for Light Emitting Diode”(“LED definition”). LED is the type of bulb that saves you money when it comes to the light bill. It does not pull much energy unlike other light bulbs. Such as CFL and IND. The CFL (Compact Fluorescent Lamp) light bulbs watts are 15 and the IND (Incandes Lamp) watts are very high. The watts for the IND are 60 so its pulling lots of energy. More than both LED’s and CFL’s. The LED watts are low; its 12.5 watts so not much energy is being pulled (Richard). Its more significant to have LED light bulbs. But most common light bulbs that are being used are the IND bulbs. The reason people use this because they are the cheapest. People now and days do not know anything about CFL LED or IND. Most people think just because IND has more watts and they come in packs and they are cheaper that thats the way to go. This its not the right way to go. The more watts the bulb has the more its going to pull. So thats why people think the more watts the more its going to last and the more brightness its going to bring to the house when they are wrong. Its best to use LED light bulbs. Yes they might be expensive for a pack or a single but when it comes to that light bill it...
Automatic Light Control: This will sense the person inside the room or the room is empty so that the electricity is only used when needed.
In order to understand why Fluorescent and LED light bulbs are a more efficient choice it is important to first understand the basic concept of the tradition or incandescent light bulb. An incandescent light bulb uses a thin tungsten filament contained within a glass container. When an electrical current is run through the filament the filament resists the electrical current. The resistance of the tungsten filament against the electrical current transforms the electrical energy into heat, which makes the filament white hot and in turn makes it glow, producing ...
The purpose of this case analysis is to provide a framework for making strategic marketing decisions by: 1) documenting the internal and external environment, 2) understanding the strengths, weaknesses, opportunities and threats, 3) identifying the opportunity, 4) developing and evaluating alternatives, and 5) make a recommendation based on organizational strengths.
In a competitive environment where market is changing instantly, organizations are in a fix to design a strategy that could market their products enticing the consumers to buy their products and services. Market is the arena for business gladiators who fight out for maximum share and profitability and this is possible only through effective marketing strategy. Competing in present economy means finding ways to break out of commodity status to meet customers’ needs better than competing firms (Ferrell and Hartline, 2010). The intensity of competition has increased after the introduction of media and internet where the companies present their product in the best way through advertisements, product reviews, blog entries, etc. With the advancement in technological innovations, companies have found various ways of providing services to the consumers in a cheaper and effective way and this has resulted in communication revolution in late 1990’s as the cellular technology was unfold in most of the regions. Singtel Optus Pty Limited (Optus) is one such company that has evolved during this period as a leader in integrated communications and this paper is assumed to make an analysis of the company’s marketing strategy and its financial position in the market industry.
The business world is becoming more and more heated up as a result of the ever increasing levels of competition. Each and every industry is witnessing an alarming rate in the number of competitors that exist within it. This is further fueled by the increasing world population, which brings about the speculations that the future of the market is rather bright. It is interesting as to how many things are nowadays done based on speculations and future expectations. In the turmoil of it all, marketing has been established as a very effective tool used by various firms to gain competitive advantage over others. As such, each organization has been able to develop its own marketing strategy based on the various things that affect the industry and the nature of business undertaken. Theories and practical research are two major items that form the basis of development of marketing strategies. Rolls-Royce is one of the many organizations that have been in big business for a long time. As such, the company has been able to identify major areas of strength and weakness when it comes to marketing.
The risk management plan is for Flayton Electronics following their breach in security of their customer’s information. The document provides an explanation and description of the risk management process undertaken throughout the life cycle of this project. The project manger will be responsible for reviewing and maintaining the Project Risk Management Plan. The manager will ensure that all the risk process factors are appropriate to deal with the risks highlighted in the project.
Perform critical review of the results. Describe success of the marketing decisions and techniques. Synthesize a list of recommendations for marketing and management specialists employed by hi-tech startups in the manufacturing field.
1. The layer of resin or polymer is exposed to Ultra Violet flood light through a computerized programmable
The Case –study represents the Samsung’s marketing-mix strategies from 1980’s to 2003 in the attempt to redefine its brand globally namely the product diversification, development and differentiation strategies. It discusses the various Product, Pricing, Distribution and Promotional strategies and activities pursued to attain its objective. This is followed by the detailed market segmentation with the central theme of profit maximization by means of increasing sales volumes. The case – study suggests a means to apply marketing theories in a practical situation, by making critical analysis of the marketing elements. A reflection on the case-study is done at the end of each four question discussed , to aid the decision making process of Marketing Head ,Park, at the Samsung Electronics subsidiary in Canada
For a marketing orientated business, the findings from any research will be put to use primarily to aid the business in satisfying the needs and wants of its customers; this type of business has become more popular since 1970, where prior to this business’ were production orientated (until the 1950’s) where the business was concerned with improving its distribution methods, and product orientated (until the 1960’s) where the business’ main concern was the product rather than the satisfaction of the customer. The idea of a marketing orientated business has been explored by Fahy and Jobber (2012) who concurred that a market orientated business is one that considers its customers and the external environment to be an intricate part of the business; This type of business will explore the different aspects of the external environment, and take from its observations ways in which it can continue to trade in an effective, profitable way. A marketing orientated business will also use its findings to help it take advantage of any opportunities in a market and to lessen any threats that could arise.... ... middle of paper ... ... 4th Ed. -.
In the days before electricity and gas being used now for every day lighting, there was candle light. Candles have been used for centuries to light up areas of a house or for the use I wish to enquire about, foot lighting in theater. The foot lighting was used to light up the stage and more so the character’s playing on it. Though candles have a short radius for lighting capabilities this never stopped any performance, they just used what they had and created an even much more alive scene then than anyone else has been able to create to this day. Even when the switch to gas lighting was being made, some of the great theaters still stuck with candle light because even though it lacked control, candles still gave a wonderful look on and off the stage.
After a 4 P analysis of the company one found that it found itself in a luxury market where product quality and constant innovation are key points for the success. That is why the production process and its design can take even months. Product line is extensive however it is only conformed of high priced products. Price in this case is a guarantee of the quality present in the product. Moreover, high pricing represent an element of differentiation that the customer appreciates. However this is not a setback, LVMH has managed to have world wide presence and success. To accomplish it its selective retailing division is of high importance. Nevertheless, promotion posses the major challenge since its through this that the image of the product its transmitted that is why the company poses a major part of its budget in this section. It is Important to note that the percentage allocated is higher than those of most competitors.
This report is about Procter and Gamble Co., which is a consumer goods company headquartered in the US. However this report focuses on P&G’s perfume brands and cosmetics. The company’s brief introduction followed by the market analysis has been explained. Moreover its competitive environment using Porters five forces has also been analysed. Further analysis include the company’s growth strategies using Ansoff’s Matrix and the company’s drivers of internationalization examined using Yips framework.