The growth of online sales may due to the growing number of consumers who shop online. In the case of Asia, survey reported 77.6% of Internet users have online shopping experiences in 2003 (as cited in To, Liao & Lin, 2007). Online shopping is very different from traditional shopping. Consumers cannot touch and check the product before purchasing it, which means they are at higher risk of fraud than traditional shopping. Consumers also have other concerns such as credit cards security of online shopping.
ONLINE SHOPPING Nowadays, online shopping becomes a common and important part in human life, and it has brought so many conveniences. It is fresh thing for human because it is created In recent century, but it develops very fast. More and more people are using it for shopping on the most of time even though old generation. This research paper will be going to research on when and what was the first online shop? What are the benefits of online market?
This happens in superstores, department stores, malls and many other shopping locations. When shopping for products in the stores there are usually people there to help and interact with you to help you better understand the product. This is helpful because you get more than one opinion on the product and even get information on it, such as specifics, uses, and different models. In addition you also get a firsthand look at the product and may even get to test try it and experience what it does first hand, which influences what you buy, how you buy and depending on the service, where you buy your items. Traditional shopping also gives the buyer a sense of security because they are given a receipt with their purchase and can come back to the store at any time if they may need to return or get new products.
People from different demographic segment and different backgrounds are shopping thru internet retailers. Some of them are more likely to shop on internet than others. Demographic marketing mix: Product – Price – Place – Promotion – Lifestyle marketing mix: Product – Price – Place – Promotion – 3.4 How promotional activity is integrated to achieve marketing objectives Promotion is the way of informing customers for a product or service. This element of the Marketing mix is important for attracting customer’s interest and convincing them to buy the product. The important elements for promotional activities to achieve marketing objectives are consistency, coordination, reach and repetition.
Available goods and services: Customers are benefitted from online stores as they provide more variety of goods from all over the world than any physical store. All the brands are available. Most companies have their websites to offer goods/services online, no matter they have any front store or not. Many traditional retailers sell certain products only available online to reduce their retailing cost or to offer customers with more choices of size, color etc. Also, online shopping sometimes offer good pay plans and options for customers.
The impacts of online shopping have been advantageous as well as disadvantageous. The beneficial impacts of online shopping are greatest on the nation’s economy. Consumers do not only purchase items online, but the internet allows consumers to compare and browse items online. This then results in consumers going out and buying those items at stores. “But because people also go online to investigate merchants and compare products, the internet winds up influencing about six times that many offline purchases” (Freeman Evans 1).
Online shopping uses computer and a connection to the World Wide Web; consumers can visit many major department stores to buy a broad range of products and not even have to leave the comfort of their homes. E-Commerce & Shopping Many consumers avoid the hassles of in-store shopping by doing the majority of their shopping online. Articles, such as books, clothing and house wares, easily purchased through E-Commerce websites have become a popular and profitable business since the Internet was created. Busy lives and the need for two-parent incomes have made the need for online shopping a necessity. Find out more about E-Commerce and online shopping and how they benefit your
Click- and-mortar is one the strategy used by the companies or retailers that they continue to conduct their business in the physical locations and have added the electronic commerce component to their business activities. According to one study, 37% of United States retailers are selling through a combination of the internet, in stores and catalogs. This represents a growing demand for the business-to-customer package delivery service. Besides to the dramatic change of internet to the consumer purchasing pattern and retailer selling pattern, the consumer today have become less tolerant of service failures and likely to expect better services that are more than the average. In addition to this, the consumer demands more for personalized service.
Now, many people have begun to use online shopping as an alternative to traditional shopping, as defined above. Perceptions of online shopping differ between people though. If the person is a frequent technology user, his/her perception will be favorable. Also, if the person has a higher level of education and a higher income, his/her perception will also be favorable. When it comes to the variety of stores, more selection of goods, wait time for receiving items, and comparing prices, online shopping has become the better competitor to the traditional style of shopping.
E-commerce, especially online shopping, is very common nowadays. Most people purchase the products that they are looking for by visiting the online stores. This essay will examine the changes that e-commerce made, the conditions at the time that made e-commerce favorable for the game changer to emerge and the reasons why e-commerce had a lasting impact. E-commerce gives a convenient method for consumers to purchase the products and provide more opportunities for sellers and buyers to have interactions. As the technological network improved rapidly and both sellers and customers could gain the benefits from e-commerce, it became favorable for the game-changer to emerge.