Nordstrom Case Summary

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Alternative Financial Sales fall. In the first year of operation in the United Kingdom, the five showroom like brick-and-mortar locations are projected on average to generate $154.6 million in sales. This estimate is based on the European retail sales average of $773 generated per square foot of retail space (Phipps, 2017). However, the best-case scenario would be a 20% growth in sales per square foot, to generate $185.6 million in sales. Conversely, the worst-case scenario would be a 20% reduction in sales per square foot, to generate $123.6 million in sales.

Implications if projected sales fall 20% per square foot of retail space in the first year, are not as severe as one would predict, as corrective action can be taken, and investor …show more content…

Therefore, all other avenues to more adequately meet consumer expectations and demands would need to be explored. In this scenario, first, advertising efforts would need to be evaluated to determine if they adequately met the needs of the United Kingdom’s culture and Nordstrom’s target market. Then, inventory would need to be examined to determine if what was bought, met consumer expectations, and largely, if any fashion trends were missed (“Top Issues in Retail in 2017,” n.d.). Secondly, logistics of having the right product at the right time would need to be examined. This information can be gathered by utilizing available data, including consumer feedback. Furthermore, an analysis of the offered value added services would need to be conducted to determine if they met cultural expectations, and if they did not, determine how to enhance or eliminate them. Specifically, these services include Nordstrom’s return policy, price matching, and overall, customer service staffing. Lastly, fixed costs would need to be examined to determine if overhead could be reduced in any way, specifically from the line item of Selling, General, and Administrative (SG&A). This should be

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