Nestle: The Values Of The Company: Creating Shared Value

The major theme of the company is “Good food good life” which is also communicated to the customers at the end of every television commercial, and the same has been printed on the packaging of the products (Nestle 2015). This is a promise that they will continue to serve people every day with good and quality food that will enhance their standard of living. They are dedicated and committed to enhancing lives of people by proposing and offering healthy food that is of good taste and quality leading on to refreshing beverages that can make your day even better. They believe in thinking out of the box and are initiating a broad range of environmental and social enterprises that will help them making a difference. Nestle was keen on launching a business concept called Creating Shared Value, with an aim to encourage companies to focus on the social issues that need attention side by side to their economic and social value.

Nestle believes in becoming a stimulating development partner that will deliver imaginative, quality food and beverage resolutions that will enable operatives to originate and provide pleasure to its consumers (Nestle 2015). The mission statement throws light on their desire to work more closely as partners to know more about their customer’s needs by giving

In addition, this is not only for foods but also for the rest of the portfolio including the food, beverages and other services. Moreover, in order to meet the standards of quality they have focused a lot on their packaging and as they have included this component into their basic objectives, which is to provide a clean packing line for their products. It has also been observed that the safety of the product and for assuring the quality of the product they have given this two special consideration and included these among the 10 main core values for Nestle (FSSC