Models shown in all forms of popular media are often under what is considered healthy body weight, which sends a powerful message that women must sacrifice their health to be considered attractive by societal standards. When we look at women images, we will see they are thin, beautiful, sexy, and fashionable. They are different from average women. The women who see perfect women images every moment are not pleased with their appearance. In addition, they are losing their self-esteems, because they believe that they must look more beautiful, sexier, and more fashionable.
Advertising creates an entire worldview persuading women to emulate the images they see all around them. In order to create a market for their products, companies constantly prey upon women's self esteem, to feel like they aren't good enough just the way they are. This makes women constantly feel stressed out about their appearance (Moore). Advertising has a negative effect on women's body image, health, and self-esteem. Advertising creates a mythical dream world where there are no problems, everyone is beautiful, and has money to spare.
Every girl wants to look like Megan Fox, with her great body and good facial structure. Reality is we can't all look like that and it's what women, call "winning the genetic lottery". So what about media changes the view of women on themselves and their bodies? Research has shown that as adolescents we tend to watch television and read magazines that have images that portray what we see as the ideal “woman”. Media depicts women as ultra thin actresses and models, with this came an increase in women's concerns with their bodies.
In today’s society mass media creates unrealistic body images of women not ever being thin or flawless enough. Advertisements of this “ideal” body image affects how many women view themselves and how they think they should look. Advertising companies overly edit and photoshop images of women to create the so-called perfection that is the norm for the advertising world. These images of the “perfect” body send negative messages and create insecurities amongst many women. As the mass media uses unrealistic models to advertise its products and services, this sets the idea that the “ideal” woman must been unhealthily thin and blemish free.
In order to be beautiful, women have to be a “certain way” or else they are nothing in society 's narrow views. “Perhaps the most striking outcome of self-objectification is the difficulty women have in imagining identities and sexualities truly our own” (Heldman 67). As sad as it is, women are told that they have to fit a standard in order to be considered beautiful. Therefore, as long as there is such a limited definition of beauty, women will attempt to fit into that definition, objectifying and altering themselves until there is nothing left to
The media builds the idea of distorted body images, creating a belief that beauty is achieved through body weight. America, but women and girls more specifically, is so consumed with having a perfect, skinny body. It is believed that mass media aids in encouraging these thoughts, thoughts of unrealistically thin body ideals, ideals generally unattainable for many females. Standards of thinness are seen in almost every image in the media; these images represent the sociocultural model of attractiveness. When females are constantly exposed to images like this, they are sent a message about how they must appear in order to be judged as attractive.
It causes women to truly believe that in order to live a happy life, they must look like these models. It becomes almost a ritual for them as the strength of the subliminal message increases. Although, social expectations do not dictate that we change ourselves, media representations on the ideal body negatively affect women of different shape due to predetermined norms indirectly enforcing women to strive towards looking a certain way. Often media representations cause financial, physical, and mental dilemmas. Media has discovered how to make more money through the degrading of women.
On Tumblr there is a group of people called the "wannabe depressed". They post black and white pictures with a quote of misunderstood turmoil. This i... ... middle of paper ... ...e seeing pictures of models reduced the adverse effect of the media. At home, mothers need to have more talks with their daughters about body image. When mothers exercise obsessively, diet constantly, or make derogatory comments about their own appearance it influences the daughter because mothers are the most influential role model for most girls.
Is the media helping or hurting the way women view their bodies? The media has a powerful influence in women's everyday lives. The media constantly sends messages of what women should spend their time and money on; Putting a picture in women's minds daily of what they should look like. False images of young beautiful women are airbrushed and altered to perfection to hide every flaw. It is impossible for young women to live up to the standards the media has created.
Girls are not born with those ideas in their head, they were planted by millions of advertisements telling girls that’s how they should look and act. America is losing the young girls of this generation to marketing tactics focused on outward appearance and social standing. Even though girls want to look older and parents are willing to pay for their daughters to feel that they fit in, advertisements put too much emphasis on looks and popularity and are destroying young American girls’ innocence. Young girls are persistently trying to be the highly sought after “college cool girl” even though they aren’t even in college. Fitting in and becoming that “it girl” is mentally and emotionally tough on the girls.