Dubbed “America’s best idea,” the National Park Service (NPS) has a long history of high visiting rates and success in years past. Today however, millennials and Generation Z, otherwise known together as the “Selfie Generation,” do not seem to be interested in putting down their phones to explore the national parks of the US. While national parks still have high attendance rates today, many of the attendees are the predecessors of the Selfie Generation. In recent years, the NPS has taken great strides in order to get not only the younger generation but other minorities into its parks as well. Many efforts have been made by the NPS to attract young people to their parks. The NPS has, in recent years, seen much success in their efforts to increase attendance of the younger generation by embracing technology and educational programs …show more content…
In a day and age where hightech commodities take up the majority of the population’s interest, the thought of going outside to spend time away from busy city streets and the nearest cell tower does not appeal to many millennials. However, the NPS has found a way to market to this demographic: embracing technology. The NPS “embraces technology” not by putting internet access or the likes in their parks, but by advertising them using multiple platforms to reach their target demographic. This can be achieved in many ways: “using a constantly updated website, extensive social media outreach, and temporary kiosks in..cities...where users can take a brief virtual tour of every national park” (Egan). Additionally, wellknown artists or actors
Do you want to hear about the first national park that is the first and only dedicated to a president? Theodore Roosevelt National Park was established in 1947. The Mountains are over 55 million years old. The badlands of Theodore Roosevelt national park is dry with occasional monsoon showers. The park is located in Medora, North Dakota, and is home to some amazing animals including wild horses, reptiles and mammals.
There are more than twenty-thousand employees that work in a wide reaching variety of organizations and disciplines. The employees work from the parks, to covering specific regions, to working in national programs throughout the National Park Service. At the top of the National Park Service is a Director who is supported by senior executives who manage national programs, policy, and budget in the Washington, DC, headquarters, and seven regional directors responsible for national park management and program implementation. In addition to the employees there are park partners and volunteers who work in a boots on the ground type of role in the
In the United States, it is practically impossible to walk down most streets without coming across a homeless person. The issue of homelessness has worsened because of the number of veterans back from our most recent wars. They have resorted to homelessness as their only refuge after being unable to maintain a stable home and/or not receiving the treatments they need. But as veteran homelessness demands more attention, especially in California, various solutions are being brought to action. The “housing-first strategy” being offered to homeless veterans and those endangered of becoming homeless, has played a major part in moving California closer to having an end to veteran homelessness in 2015.
Wilderness is a highly idealized concept in today’s society – we simply put it on a pedestal and choose to admire it as we see fit. Nature and wilderness are considered distant and remote concepts, separate from our everyday, civilized lives. By approaching the natural realm in this sense, we simply detach ourselves from our origin, which leaves us to fantasize about the great outdoors as an escape from the artificial creations of our everyday life. This desire to escape our artificial lives has lead to the construction of locations such as national parks, which merely appear to be the natural world, yet in reality they are simply just facets of the modernized world we have created.
People from all around the world travel to the U.S. only to experience the great American national parks. According to the NPS 2015 Annual Visitation Summary Report, a total of 480,307,933 people visited national parks in the United States during 2015 both for recreational and non-recreational purposes. Ecotourism, an economic model that combines tourism with commerce, contributes to the maintenance of national parks and allows isolated small towns surrounding national parks to thrive. According to Frye and Nuest, in addition to the views, “these wonders of the Earth provide ample opportunities for visitors to hike, bicycle, climb, swim, horseback ride, and paddle” (PAGE NUMBER). Such activities contribute to the visitors’ experience and have resulted in great customer satisfaction (Roemer and Vasek 46). All of these activities, along with other further services such as lodging and dining, create income for national parks and local businesses, as well, as more employment opportunities for the people, working for both local business and at the national parks. The NPS website claimed that they employed approximately 22,000 permanent, temporary, and seasonal professionals. However, when the idea of commerce comes into play with the preservation of natural and historic sites, the danger to lose
The competition in today’s job market makes it seemingly impossible to be considered a competitive candidate without having some sort of college degree. This very fact has pushed researchers to analyze and report on the performance of students with various educational backgrounds along with the factors that affect their ability to obtain a college degree. One particular subset of students who show interesting graduation patterns are first generation students, whose parents have do not have a college degree. First generation students frequently encounter difficulty in school and must jump over many hurdles in order to graduate and receive a college degree. These hurdles include language barriers, intergenerational gaps and social class achievement
Every year, over nine million hikers and adventure seekers travel to the Great Smoky Mountains National Park making it the most visited national park in the United States. There are abundant reasons for this, but many popular reasons include over 150 hiking trails extending over 850 miles, a large portion of the Appalachian Trail, sightseeing, fishing, horseback riding, and bicycling. The park houses roughly ten thousand species of plants and animals with an estimated 90,000 undocumented species likely possible to be present. It is clear why there was a pressing interest in making all this land into a national park. My research was started by asking the question; how did the transformation of tourism due to the establishment of the Great Smoky Mountains National Park affect surrounding cities such as Gatlinburg and Sevier County, and in return, its effect on the popularity of the park?
The concept of ‘Seaworld’ began in 1960 when the idea to create an underwater restaurant was deemed unfeasible, the focus then shifted to creating a marine zoo. 50 years on Seaworld’s mission statement is to “ inspire guests through education and up-close experiences and to care for and protect animals’. However, Seaworld’s customer numbers have been steadily decreasing from 5.35 million in 2012 to 4.979 million in 2014 (jh,201). This decrease was largely a flow-on effect from the public outrage following the release of the 2013 film ‘Blackfish’. To prevent any further market erosion we have focused our efforts to effectively utilising Seaworld’s online social media presence. This proposal is directed to Seaworld’s Chief Creative officer, Scott D Helmstedter. Firstly, we will look at Seaworld’s current online presences, their key competitors online activities as well as a look into the mind of a Seaworld social media consumer. Secondly, we will use these insights to derive a market research problem from Seaworld’s social media management problem. Thirdly, we will develop an approach to Seaworld’ market research
As the United States population grows, so does the necessity for outdoor recreation, and OHV use is no exception; between 1982 and 2001 OHV recreation participation increased an additional 100%. Between the years 1999 and 2005, OHV Users grew from 36 t0 51 million people. The challenge land managers face is addressing the conflicting needs and expectations of millions that use America’s federal lands (Cordell et al., 2005). This fast growth in recreation and increasing demands on resources leads to even greater concern with recreation capacities than in the past (Whittaker, Shelby, Manning, Cole, & Haas, 2011).
Undocumented youth have the opportunity to go to school K-12, but face difficulty and barriers to pursuing higher education. People say that education is free and everybody can have access to it. Others say that education is the keys that can open all doors. If education is free why do people not have access to it and to those keys?
Youth become homeless for a number of reasons including: family violence and neglect, rejection due to sexual orientation or gender identity, the overwhelmed child welfare system and extreme poverty. These youth almost always have experienced unimaginable abuse and trauma, in their homes, their communities, and on the street. It is the Runaway and Homeless Youth Act (RHYA)-funded services and programs that help to rectify the deep injustices that homeless youth experience on a daily basis.
As might be expected, the millennial generations as a whole are passionate about the technological and communication advances in the past decade with the internet and social media. “A new Pew Internet Project report reveals that 93% of young adult’s ages 18‐29 are online” (Andrew January 14 to 27, 2010). This allows access for marketer’s access to the generation in a different way than previous generations.
Adulthood has often been associated with independence. It serves as a turning point in life where one has to take responsibility for oneself and no longer being dependent on his or her family. Early adulthood, usually begins from late teens or early twenties and will last until the thirties (Santrock, 2013). Early adulthood revolves around changes and exploration while middle and late adulthood are more of stability. The transition from adolescence and adulthood differs among every individual. The onset of the transition is determined by many factors such as culture, family background, and the personality of the individual. Emerging adulthood (as cited in Santrock, 2014) is the term to describe the transition period from adolescence to adulthood.
The generation that I was born into can sometimes be easily misunderstood by those in earlier generations. The individuals in my generation get thrown many different labels such as those that Rosie Evans (n.d.) listed in her article, “Millennials, Generation Y, the Lost Generation, boomerang kids, the Peter Pan generation…” and more. This can impact us as a whole because some will begin to live by the labels, in some cases that can be negative but in others it may be beneficial. Many people in this generation believe that they can’t reach their full potential due to labels and prejudgment, while there are others believe nothing can hold them back. When we get labeled all together that is also what may drive some to try to stand out from the
We blame the millennials for their behavior and their different characteristics compared to previous generations; however, what if we stop looking at the millennials and start looking at the reasons that they behave sensitively? Each generation contains their differences, including the way they educate the next generation. We continuously judge the millennials behavior, but we rarely judge the people who influenced this behavior. Education has changed throughout the ages, not to mention the parenting skills that vary from generation to generation, which has affected the millennials way of interacting in the world. Millennials grow up believing that they are imperative, that they are secure, that the world will conform to their generation, and that the world is a “nice” place. This teaching, causes millennials to be sensitive babies early on in life. True, millennials have the freedom to act the way they want; nevertheless, like other generations, millennials will act the way that parents and other influences taught them to behave. The millennial generation should not be liable for their