1. STRATEGY The plan was to promote Season 2 of Narcos with a global multicultural campaign. They had to find out what gave Narcos its cross-cultural magnetism across borders. And that was the language used. Their objective was to take the Narcos story beyond the Netflix platform. Without paid media, create innovative social content that would propel the existing fans to share their Narcos obsession and attract new Narcos fans worldwide. No matter where you are from or what language you speak, fans want to learn/speak the language of Narcos. The content blew up. It generated 30% of engagement across all content posted for Narcos Season 2, even outpacing the paid promotional content. Reflecting on our original goals: • Generate excitement and discussion: Over 1.2 million total engagements. • …show more content…
• Grow followers of Narcos social platforms: Narcos saw a follower increase of over 50%, which can be largely attributed to this content series. Netflix added approximately 3.57 million subscribers worldwide, 55% over their target. Narcos Season 2 was named by the CEO as one of the biggest factors of the company’s success in his shareholder address. Narcos was registered as the number one digital original in most major markets in the US, including the UK, Germany, France, Italy, Brazil, Canada, Australia, India and China: • Narcos: Season 3 — 27.2 million (September 2017) • Ozark: Season 1 — 15.2 million (July 2017) • Stranger Things: Season 1 — 10.9 million (July 2016) • Marvel’s The Defenders: Season 1 — 8.9 million (August 2017) • Orange Is the New Black: Season 5 — 8.5 million (June 2017) • Disjointed: Season 1 — 7.4 million (August 2017) • BoJack Horseman: Season 4 — 7.4 million (September 2017) • 13 Reasons Why: Season 1 — 7.3 million (March
Through the study of the Peruvian society using articles like “The “Problem of the Indian...” and the Problem of the Land” by Jose Carlos Mariátegui and the Peruvian film La Boca del Lobo directed by Francisco Lombardi, it is learned that the identity of Peru is expressed through the Spanish descendants that live in cities or urban areas of Peru. In his essay, Mariátegui expresses that the creation of modern Peru was due to the tenure system in Peru and its Indigenous population. With the analyzation of La Boca del Lobo we will describe the native identity in Peru due to the Spanish treatment of Indians, power in the tenure system of Peru, the Indian Problem expressed by Mariátegui, and the implementation of Benedict Andersons “Imagined Communities”.
Despite its many glaring faults, Bojack Horseman has developed a staggeringly large audience of regular viewers, mostly composed of frat bros
“Stock of the online DVD rental company was up more than 15% in early morning trading Thursday. Netflix increased their forecasts for both revenue and total subscribers today, trying to compete with powerhouses like Blockbuster and Wal-Mart. The increased forecast stems from a slew of new subscribers that have invested in the service after a price decrease from $21.99 to $17.99 last month. Despite the increases in revenue and subscribers however, some analysts feel that the business model is “fatally flawed” and the company may fall by the wayside due to competition from the aforementioned retail and entertainment powerhouses.” Investors Guide reported this.
3. ED GONZALEZ ON MAY 5, 2014 why the big bang theory is the number one show, http://www.slantmagazine.com/house/2014/05/links-for-the-day-why-the-big-bang-theory-is-the-number-one-show-on-tv-memos-to-hollywood-the-rise-of-the-bespoke-tv-series-more (ACCESSED: 23/04/2014)
The war over drug routes and power between rival cartels has left Mexico in a bloody war. The violence occurring throughout the country only seems to escalate. In part, the United States has a role in this war because of the exploitation of weapons. Unfortunately, a lot of people are being killed every day because of the drug war. Action from Mexico must be taken swiftly to avoid any further casualties by collaborating with the United States on how to stop the smuggling of guns, building trust between the community and the police, and deciding on a plan to the help the economy for their citizens.
El Norte was a vast region composed of modern day South California, South Texas, Arizona, New Mexico, Colorado and North Mexico. The people of this region, known as Norteños or Tejanos, had a struggling start, and fought countless different factors that could have set them back and even doomed them for extinction. Through all the bumps along the road the region of El Norte boomed and grew, forging its inhabitants to shape to the harsh conditions, making Norteños to be strong, resilient and hard working.
The Blacklist. NBC. Manhattan, n.d. Web. 6. "NBC's 'The Voice' & 'The Blacklist' Account for Three of the Top Five Broadcast Primetime Programs for the Week of April 21-27."
A critical SWOT analysis of Netflix’s social media techniques clearly shows they are ahead of the game and not backing down from rising competitors like YouTube which is gaining viewers by increasing the amount of online content.
The Blacklist is a crime drama television program that airs on NBC. It is an American television series that stars Megan Boone, James Spader and Harry Lennix. The idea behind it is that an ingenious, criminal mastermind, for some apparent reason, starts to assist the FBI in catching the world’s most wanted criminals, some of which they did not know existed. Yet, Raymond “Red” Reddington surrenders to the authorities under the condition that he will only cooperate with a rookie FBI profiler, Elizabeth Keen. NBC ordered for a nine episode first run on October 4, 2013, and in December 2013, they renewed the show by ordering a twenty two episode second season as an early indication for future success. But, what were the reasons for the show’s early success? After examining various trade journals and articles on the subject, I am asserting that The Blacklist is the number one new television from last Fall’s list of pilots based on its specific marketing, distribution, audience, timeslot, critical reception, and potential revenue.
What is culture? Many people ask themselves this question every day. The more you think about it the more confusing it is. Sometimes you start leaning to a culture and then people tell you you’re wrong or they make you feel like a different person because of your culture. I go through this almost every day. Because of the way I was raised I love Mexican rodeo but I was born and raised in Joliet. This can be very difficult trying to understand culture. I live in this huge mix of culture. Culture is personal. People can have many cultures especially in America and because of globalization. Cultural identity is not one or the other, it is not Mexican or American. Cultural identity is an individual relevant thing.
? Netflix provides a subscription-style e-commerce service. Over 95% of customers pay at least $17.99 a month which includes unlimited rentals with up to three titles at a time. A comparably low monthly fee, allows Netflix to lead market share of online DVD rentals while competing with traditional brick and mortar rental stores. Meanwhile, Netflix might keep the customers who try the service and happy with it continue paying the monthly fee. Therefore, Netflix has fewer problems in predicting revenues.
The characters in Narcopolis suffer this tribulation of imbalance. They exist in a liminal space, a life guided by rituals of arriving at Rashid's khana in the morning and departing after they have been filled to their brim with the satisfaction of opium. Almost all classes of people partake in this ritual, the interior of the khana becomes like a sacred space, where people converse in hushed tones, detached from a structural conversation. The point here is that the prose of Narcopolis follows a similar pattern, it lacks a concrete structure. There is a logic to the progression of the chapters, however in considering the story as a whole, the events that they portray almost attain the status of visual fragments that form a distant memory, an event in the past.
Reed Hastings, co-founder of Netflix headquartered in Los Gatos, CA, began the company’s operations in 1997 after receiving an enormous late charge from a movie rental he returned long overdue. However, Hastings had the desire to be different than traditional movie outlets; whereas, customers had to drive to the location, pay a certain amount for each movie they rented, and were given a deadline in which to return the movie. Instead of using a method established by other video markets “to attract customers to a retail location, Netflix offered home delivery of DVDs through the mail” which eventually led to a booming business towards streaming forms of entertainment (Shih, Kaufman, & Spinola, 2009, p. 3). Today, Netflix exists along with several competitors; however, offers the most streaming content available for viewing, and continues to grow its subscriber base both domestically and globally. Although, direct and indirect competitors, acquisition costs, and several barriers present a financial threat for Netflix, the company has managed to grow with the acclamation of partnerships, expand to international territories, and vastly increase its price in shares of stock.
The idea inspired Reed Hastings and Marc Randolph, and then they founded Netflix in Scotts Valley, California in 1997 (Netflix, 2014). The company comes into play by developing a subscription-based streaming platform for movies and television shows. Unlike the traditional movie rental businesses such as Blockbuster and Redbox, Netflix’s innovation offers service via Internet, and it does not have any physical stores but instead delivers DVDs through postal mail in the U.S. Since then, Netflix has become the world’s leading internet television network with constant growth of customers to over 48 millions members in more than 40 countries in the North America, Europe, and the Latin America (Netflix, 2014). In this analysis, the main focus is examining the current market environment for Netflix. It identifies the type of market structure that Netflix is currently competing. The analysis also expands on the competitions, product differentiation, pricing strategy, and measuring the level of easy entry-and-exit.