Modern Day Social Representations of Men and Women

3275 Words7 Pages

The aim of this project is to identify and explain modern day social

representations of both men and women found within a contemporary

magazine aimed at a male audience, GQ magazine. This will be achieved

by gaining a sample from several back issues of the magazine forming a

female sample and a male sample. Both of these will comprise only of

articles featuring overtly a picture of either a male representation

or a female representation or in some cases both, such pieces will

fall into both samples or into which they are most appropriate too.

The sample will be selected by taking every nth piece from the initial

data collection, so as to get a workable sized sample. Once the sample

is formed data will be subject to both quantitative and qualitative

content analysis which will extract major themes from the visual

images only as well as the importance of such images, with support

from know psychological research meanings, consequences, and

importance of such images will be produced. Key findings derived from

the research include the representation of women as sexual objects and

little else and the male representation being athletic and

intelligent.

Introduction

This project has been approached with a social constructionist

perspective which means to look at the person while remembering the

social context which encompasses ideologies, technology, environment,

language, meanings and culture to mention some of the themes at the

heart of this perspective. The project has been approached with the

knowledge that human beings are a part of a social continuum, which

has great bearing on our aspirations, accomplishments and stability.

The theory of social representations is a constructionist theory;

Moscovici offers an explanation that social representations mould our

thoughts and understandings, this process in turn allows an individual

to evaluate and understand something that is alien to them. The theory

suggests that these representations are built around a theme at the

centre of the representation for example an image or a text and

surrounding this we have the individuals attitude to it, as well as

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