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Mission Statement. Retrieved from Starbucks: http://www.starbucks.ca/about-us/company-information/mission-statement Starbucks Corportation. (2014). Our Brands. Retrieved from Starbucks: http://www.starbucks.ca/careers/brands Tampon, V. (2013, April 03).
Imaging if there was no more coffee in this world, how would you feel? Nowadays, coffee becomes an important part of people’s life. People who often work overtime, they drink coffee because caffeine can make you awake; people who have to wake up early in the morning, they drink coffee because instead of making breakfast, coffee is more convenient; people drink coffee during the free time, because it also tastes good. I am interesting in talking about Starbuck, because many other food service companies also offer coffee and at a lower price. The average price that Starbucks offers is much expensive than other competitors, but a lot of people still like to purchase coffee from Starbucks.
Morning Star. Retrieved May 21, 2014 from http://financials.morningstar.com/ratios/r.html?t=SBUX Starbucks Corporation [SC]. (2014). Our Company. Retrieved May 21, 2014 from http://www.starbucks.com/about-us/company-information Thompson, A., Peteraf, M., Gamble, J., & Strickland III, A. J.