Metaphor For The Word Flat Summary

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It is hard to disagree that the world today is incredibly globalized. Doing business between countries, transfer of funds, financial and capital investments are quite easy and uncomplicated. As a consequence, globalization seems to be the inevitable force. Every big company wants to go international to increase their presence worldwide for a bigger growth potential.
In his book Thomas L. Friedman argues that advances in technology and connectivity had leaded businesses to be powerful. He has stated that every company in the globe is at the ‘level playing field’ metaphor for the word ‘flat’. Thus Friedman suggests that every company operating in today’s competitive world along with countries and individuals requires a change in order to survive or be prepared to be swept by the waves of globalization.
In criticism to Friedman’s ideas, Joseph E. Stiglitz (2006) in his famous book “Making globalization work” argued that despite the radical amendment in the global landscape, not only the world was not flat; in fact in many facets the world …show more content…

No matter the level of globalization, national boundaries can never be ignored at today’s extent of globalization. Coming from a foreign country with a different culture, language and geography as well as a different application and understanding of democracy, I know from firsthand experience how things are different on the other side of the world. I know for example, BestBuy has closed its stores within 3 years of entering the market mainly because of the complex and rigid local construction zoning and building codes. Dunkin Donuts, as another example, has halted their operations in my country just because local people are not used to eating sweet donuts and prefer cheaper local salty

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