Merlin Entertainments, for example, regularly employ intellectual property for the main purpose of marketing an attraction, as opposed to using a franchise to open new doors in terms of creativity in a built environment. Originally penned as ‘Project Dylan’, Thorpe Park’s ‘SAW- The Ride’ opened in the spring of 2009, with the horror-themed property only being licensed near the end of the design phase. ‘Project Dylan’ was designed to resemble a run-down saw mill, with a facade of rusted, corrugated metal, and old wooden planks. However, even after acquiring a license to use the franchise’s name for it’s attraction, Merlin Entertainments hardly changed the design of the themed environment at all. This is evidence that the IP was only used simply …show more content…
The area consisted on two re-themed attractions which had already been present at the park for many years beforehand, as well as a small amount of theming on and around the pathways. The opening of ‘Angry Birds Land’ prompted a five percent increase in attendance that year for the park (TEA, 2015), with gate figures rising from 2,000,000 to 2,100,000. In comparison, NBC Universal’s Diagon Alley Expansion (2014) of the same year gave the company an attendance increase of seventeen percent, with gate figures for the Orlando Studios park rising to 8,263,000. Using this comparison, it could be argued that using an intellectual property solely as a marketing asset is not as successful as implementing it alongside a “sophisticated application of technology” (Rubin, 2015), as demonstrated in the Wizarding World of Harry Potter Diagon Alley expansion. It is clear that Merlin Entertainments viewed and worked with Rovio, the license holder of the Angry Birds brand (Tsotsis, 2010), as purely a licensee, as opposed to a collaborator in …show more content…
The themed area boasts tall mountain-like forms, with pathways and plant life below. Along with the impressive landscaping, Pandora offers guest two attractions, Na’vi River Journey, a water based dark ride, and Flight of Passage, a three-dimensional simulator similar to the famous Soarin’ attractions at other Disney owned parks. Joe Rohde, who led the design for Pandora, said during a 2017 conference that they didn’t want to focus on “detail manifestation”, and instead looked into the underlying ideas and values of the film, which is the “dangers of turning your back to the systems of nature” (Rohde, 2017). Instead of recreating scenes and objects from the Avatar (2009) film directly, Imagineers looked deep into what the film represented if you remove all characters and their plot lines, and instead focused on the environment and landscape of Pandora itself. The design of the area fuses vibrant extra-terrestrial plant life with harsh, almost brutal, architecture and concrete, with the former taking a metaphorical back seat. In keeping with the rest of the Animal Kingdom theme park, nature is depicted having a much greater power and presence than any artificial or man-made structures. There are no buildings or man-made infrastructure in the Animal Kingdom theme park which ever reach above the
Peter Dominick is most famous for his creation of the Wilderness Lodge, Animal Kingdom Lodge, the Grand California Hotel, The Platte River Road Monument, and minimal development of residential areas. The Wilderness Lodge is located in Disney World, Orlando Florida. This creation consists of an old-wood timber theme. The six story high wood columns, an elaborate lobby that is made up of almost all wood, 55 foot high totem poles, and incorporating vast detail into every piece of the hotel, were some of his creative ideas that went into the lodge. This lodge resulted in him getting significantly noticed by large companies and by the public. The incredible response that came about prior to the lodge opening, marked the peak of his career. Next came the Animal Kingdom Lodge in the Magic Kingdom theme park. This African themed Lodge drew the attention of a new market due to the rare concept of the building. The African design used throughout the Lodge required countless eccentric detail and attention and Dominick could only offer. The Grand California Hotel in Downtown Disney, Californ...
In 2012, the new CEO of Cedar Fair Entertainment announced a new Long Term Growth Strategic plan for the company. The plan is known as the FUNforward and financial goals for the Company. The CEO is headed in this direction because of the significant barriers to entry and a loyal high-repeated customer base as well as the significant momentum that they have created for the Company over the past two record-setting years (Rotting Flesh Radio RSS, 2012). For example, Kings Dominion is one of the largest theme parks on the East Coast and the loyalty of the younger generation is outstanding. The park is located in an area that is very convenient off of interstate 95. Most parents use the theme park as a baby sitter. They drop their kids off in the morning and pick them up in the afternoon after work. The park is so big and it caters to the younger generation and it adds a new ride every couple of years to make the park even more attractive to its customers.
The creation of the Mickey Mouse character marks the beginning of a long journey to bring high quality family entertainment to the adoring Walt Disney fans. The company utilizes many industries to bring high-quality family content to the customers, from motion pictures where it began, to television, live productions, theme parks, cruise ships, and much more. The early acquisition of ESPN demonstrates the company’s commitment to providing entertainment for the entire family. Additionally, as the company has seen the technology trends continuing to push forward, The Walt Disney Company has been sure to join the innovative industries that are drawing the consumer’s attention at this time. Most recently, the acquisition of Maker Studios, a company that produces online videos that is a prominent fixture on YouTube, has brought the company further into the technological realms. Previously, acquisitions of companies such as
Like most Disney material, nature themes were incorporated into the earliest parks, including Adventureland, Frontierland, Nature’s Wonderland, and the newest, Animal Kingdom. Disney carefully edited these “natural” settings that show the less wild side of the wilderness. However, how does the tourist comprehend the illusions? How are the plants and animals adapting to reflect the illusion, and how are they accented by the interactions with both human nature and Disney’s technological nature? These questions and more will be answered within the following sections: Definitions, Technological Nature, Kilamanjaro Safari, and The Final Answer.
(1) Michel G. Rukstad, David Collis; The Walt Disney Company: The Entertainment King; Harvard Business School; 9-701-035; Rev. January 5, 2009
James Cameron’s masterpiece, Avatar in a nutshell for those who haven’t watched it is an eco-touchy-feely sci-fi militaristic Ferngully of space. Ferngully has similar plot lines and environmental aspects compared to Avatar such as the lush tropical forest being under threat. Avatar is a love letter to humanity. It’s set on an alien habitable planet, Pandora, pact with quirky-scary CGI animals, under a giant Edenic tree which is the spiritual home of the planet's aboriginal inhabitants. Cameron is also asking fairly complex questions such as “what does it feels like to be human?”
Younger, C. (2010). Dissecting Disney's lands: Main Street USA. Disneyology. Retrieved May 4, 2014 from http://disneyology.blogspot.ca/2010/06/dissecting-disneys-lands-main-street.html
The American science fiction film ‘Avatar’, directed by James Cameron is about Jake Sully, a paralysed former marine who becomes an avatar to take his place on a mission on the distant world of Pandora. There, he meets the Na’vi people and gets attached to living in harmony with nature, where he must save their land when being attacked by humans. The story line of Avatar follows closely with ‘The Hero’s Journey’ which focuses on how the main character is experiencing a change from his ordinary world, turning into an avatar to explore a new world. Primarily, Avatar captures a call to adventure to begin the hero’s journey. The film also explores a new approach with crossing the first threshold of the hero’s joinery which is conveyed through a range of cinematic techniques. Furthermore, Sully experiences a major ordeal followed by a reward shown in a variety of dramatic shots.
Pandora is colonized with fantastic creatures like hexapede which is a deer-like creature with a fan-like cranial structure, and an ethnic race of tall blue extra-terrestrials called the Na'vi. The film is presented in 3D, a skill that has been around for some time but this is the initial time it seems to be used deprived of the reference to innovation. In this way Cameron and Twentieth Century Fox created a film, or rather a capability, that cannot be plagiarized; a substantial quantity of its income is from audiences paying more to watch it in 3D, unquestionably several times, on a huge IMAX screen. Article titled The 3-D aesthetic: Avatar and Hyper Haptic Visuality by Miriam Ross states that “Avatar (James Cameron, 2009) was heralded for its sophisticated use of stereoscopic technology” however other reviewers like Meryl Gottlieb who is a social video editor at Business Insider States that “I believe if a movie is truly so stunning, its greatness shouldn't be limited to a format. 3D shouldn't make "Avatar."
It is being predicted that Disneyland will see a dip due Harry Potter. However, Disneyland too is in the process of adding more attractions. There is a 14 acre expansion plan which would resemble Star Wars. The spokesperson of Disneyland, Suzi Brown has said that, Disney would continue to raise the bars of theme parks and strive to provide an unique experience to tourists. This arms race, however, would do a lot of good for the industry and people as
...were the major reasons for the lower sales. They overlooked the opportunity to profit on the established costumers need for Theme Park entertainment because they did not realized who in fact were their customers.
The first theme park opening in 1955 was Disneyland in California. After one full year of construction demands and a total investment of $17 million the Six thousands invitations to the grand opening had been mailed inviting people to experience the magic Disney had created but when the gates opened the Disneyland was far from magical. Workmen were still planting trees, the paint was still wet and the asphalt wasn’t set. The food stalls and restaurants ran out of food due to the high number of people because of counterfeit tickets being sold. Walt Disney didn’t know didn’t know what was going on because his attention was on the live broadcast. The rides broke down shortly after use. When Walt Disney World opened in 1971 the
The movie Avatar is a modern myth, its popularity stemming from the inspiration it draws from familiar and widespread themes found in classical myths. Avatar reuses and refreshes these themes for current audiences. Avatar is the latest production written and directed science fiction epic movie by James Cameron. This movie takes place in the year of 2154 and brings us to a spectacular world beyond imagination called Pandora, a lush, Earth-like moon of the planet Polyphemus in the Alpha Centauri star system. Avatar is obviously an allegory for the war on terror and how America interrupted the peaceful lives of the Na’vi and completely destroyed it.
This is a publicly traded company in the US that has been ding quite well in the recent years. The company’s 10k filing for the year 2014. From this statement, the risks facing the company will be identified classified and suggestions made on how best to mitigate them in the subsequent areas. There are various areas that the risks can arise based on the company’s 10k filling (Mertz, 1999).
The Angry Birds game created such a cult following that it was inevitable for a movie to be created about it. Other popular video games like Pac Man have been created into other forms of media like TV shows and other video games that exist, so why shouldn’t angry birds be on this list as well. Angry Birds Movie was arguably more successful than many other spin off movies for any video game franchise, especially since it soared in box offices. This kind of movie will allow for new spin offs and help the brand become more and more popular, especially when releasing more games out and when they plan on releasing more movies. The movie had an extremely successful run, especially in foreign countries around the world. The Angry Birds Movie also