Advertisements are everywhere, found on televisions, buses, on the sides of buildings, on the Internet and in the magazines we read. Mass media affects each member of society even when they don’t realize it. Its reach is vast and its message seeps into the very fibers that are woven together to create a culture of misperceptions, mostly about women. While the media attempt to target every individual, the level of publicity is dictated by gender, and the majority of harmful messages are focused more on women. Women are often illustrated as inferior and “appear in poses that are more “canted”, more exaggerated and grotesque, more off-balance and tentative than tho... ... middle of paper ... ..., independent women, it just so happens that a sexually attractive women is socially accepted and any woman not falling in that category is not seen favorably.
Also, in our society today people are allowing the messages of media to influence their judgement and perspectives. Mass media mainly harms and effects women because it creates negative perceptions of women that can be seen daily. This paper will show how the media has degraded the portrayal of women and the effects it has on society. Mass media is a method of communication used to influence an audience in several different ways. Many people believe that they aren't influenced by the media, but media is almost everywhere.
Sex is used to sell almost anything: from lingerie to makeup, perfume to food and household items. Advertising tells viewers that if they aren’t sexy, they are not acceptable. The female body is repeatedly objectified in advertising, and whenever a human is turned into a thing, violence is going to follow. Rapes and beatings often result from the dehumanization of women (Still Killing Us Softly, video). Advertising creates unhealthy and even dangerous stereotypes and mindsets in the people of today’s society.
Women today follow the stereotypical images of beauty that the media portrays. These images of beauty deal with women’s physical appearance on the outside. The unbearable pressure from the media causes women to look a certain way so they are accepted into society. Over the past two centuries, women in this world have strived to reach the stereotypical beauty that the media presents. There are many arguments for the certain ways the media illustrates negative body images.
Everywhere you turn society is being presented with images of perfection, beauty, or sexuality. Some of these images represent unrealistic or unreachable expectations and can be truly harmful. It is common to see women exploited in reality TV shows and music videos. Young women are also influenced by the images that they see in commercials, billboards, internet sites, and movies. These images serve to harm a woman’s self confidence and also are affecting their overall health.
The Effects of Media on the Body-Image of Preadolescent Girls Media is infamous for having a tremendous effect on teenage girls. The mass media have long been criticized for presenting unrealistic appearance ideals that contribute to the development of negative body image for many women and girls (Harrison & Hefner, 2006). Whether it’s the influence on their choice of friends, school, or their self image, media has played an important role in affecting those decisions. A growing number of experimental studies have demonstrated a causal link between acute exposure to "thin-ideal" images (i.e., images of impossibly thin and attractive female beauty) and increased body dissatisfaction (Hargreaves & Tiggemann, 2003). It has recently been brought up that media influences girls in preadolescence, which is highly likely since most young girls idolize Barbie (Rintala & Mustajoki, 1992).
The media not only has been proven to have negative effects on women, men, and children through television, internet, social networking, and many other different ways, but has also desensitized society from major issues in every community as well. Women, both young and old, are arguably the most commonly effected group of Americans effected by the media. Studies has been shown to prove that the way women view themselves is greatly effected by the media. In general, women compare themselves to other women and have a hard time accepting themselves as they are. While it is pushed to teach every woman to love themselves for what they look like, most women have a very difficult time doing this with a very contradicting media.
The mass media over the years has had such a profound role in creating an image on how women should be viewed. From their appearance to what their duties are in everyday life, the media has made sure to depict unrealistic images of women. These images have caused not only the male public but women themselves to believe that they must attain a certain kind of body or occupation to fit into society. Women often feel obligated and pressured to comply to this praised image of perfection. The media negatively influences the way women are portrayed in modern society and culture.
Consequently, the media, and the distorted images they parade, is causing women and adolescents to become dissatisfied with their bodies. Women and adolescents girls are spending endless time and money, desperately, to get this look that the media has portrayed to be perfect. However, not only is the media using advanced technology to distort the images we see, they are also distorting our minds which is causing bodily dissatisfaction. The extent that women and adolescent girls place on themselves and their bodies to attain perfection can cause massive stress and can be a risk to health. Some studies show that eating disorders arise from characteristics such as neurobiology, genetics, personality traits, and personal environment.
Michele Tian Mrs. Yasurek Language Arts Block1 14 May 2014 Negative Effects of Media on Self Image “Perfection is the disease of a nation” (“Beyonce- Pretty Hurts”). Self image is the idea someone has of themselves of their appearance and personality. Media has influenced societies to think differently and judge others by their looks. It has made young people believe that they are overweight (when they are not), ugly (when they are beautiful), and imperfect (whereas nobody is perfect). “Almost about seven out of ten women felt angrier and more depressed following the viewing of fashion model images” (“Media Influence”).